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Article
Publication date: 28 October 1990
Tony Henthorne, Cynthia Easterling and Marian Jernigan
The study reviews the use of marketing‐oriented internship programs in AACSB accredited colleges.The findings indicate that 40 percent of the respondents offer some form of an…
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Abstract
The study reviews the use of marketing‐oriented internship programs in AACSB accredited colleges.The findings indicate that 40 percent of the respondents offer some form of an internship option in the general marketing curriculum. Additionally, the composition and implementation of the programs were found to vary dramatically.
Details
American Journal of Business, vol. 5 no. 2
Type: Research Article
ISSN: 1935-5181
Keywords
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