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Article
Publication date: 22 May 2020

Afzaal Ali, Mehkar Sherwani, Adnan Ali, Zeeshan Ali and Mariam Sherwani

This paper aims to apply the concept of traditional branding constructs, i.e. brand image, brand perceived quality, brand satisfaction, brand trust and brand loyalty to a less…

3707

Abstract

Purpose

This paper aims to apply the concept of traditional branding constructs, i.e. brand image, brand perceived quality, brand satisfaction, brand trust and brand loyalty to a less explored field of halal brand products – halal brand image, halal brand perceived quality, halal brand satisfaction, halal brand trust and halal brand loyalty. Second, the present research is an effort to empirically validate the interrelationships among branding constructs such as brand image, brand perceived quality, brand satisfaction, brand trust and brand loyalty in a holistic framework to confirm whether these branding constructs also work for the halal brand in the same way to gauge Chinese Muslims consumers’ purchasing intentions.

Design/methodology/approach

This research used cross-sectional data from 481 Chinese Muslim students at 9 universities located in 3 cities of China through face-to-face and online survey methods. Data were collected from the consumers of halal milk brand. A theoretical model with the hypothesized relationships was tested with the help of the structural equation modelling procedure.

Findings

The results suggest that halal brand image has a significant and positive influence on the halal brand perceived quality, halal brand satisfaction, halal brand trust and halal brand loyalty. Similarly, the halal brand perceived quality, halal brand satisfaction, halal brand trust and halal brand loyalty significantly influence consumer halal brand purchase intention.

Research limitations/implications

This study is conducted in the halal food sector of China and specific religious and migration contexts. Further investigations of the halal food purchasing behaviour of local Muslims, as well as international Muslim students in those Western countries which are famous destinations for international students for education, could yield varying results.

Practical implications

The outcomes achieved are helpful for commerce and government organizations for policy development to better meet the burgeoning demand for halal products by Chinese Muslims. These are also very helpful for producers and exporters who intend to penetrate the halal market in non-Muslim-dominant countries such as China.

Originality/value

Studies on understanding Muslim consumers’ purchasing behaviours in non-Muslim countries are limited. Given the fact, numbers of Muslims seem a smaller amount of China’s total population, but their total numbers are large compared with total numbers in many Muslim countries. Therefore, understanding their purchasing behaviours for halal products and influential determinants concerning such purchasing behaviours adds to the literature and helps the industry to better serve and capitalise on the growing market.

Details

Journal of Islamic Marketing, vol. 12 no. 7
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 22 September 2021

Jeffrey Boon Hui Yap, Karen Pei Han Lee and Chen Wang

High rate of accidents continue to plague the construction industry. The advancements in safety technologies can ameliorate construction health and safety (H&S). This paper aims…

1856

Abstract

Purpose

High rate of accidents continue to plague the construction industry. The advancements in safety technologies can ameliorate construction health and safety (H&S). This paper aims to explore the use of emerging technologies as an effective solution for improving safety in construction projects.

Design/methodology/approach

Following a detailed literature review, a questionnaire survey was developed encompassing ten technologies for safety management and ten safety enablers using technologies in construction. A total of 133 responses were gathered from Malaysian construction practitioners. The collected quantitative data were subjected to descriptive and inferential statistical analyses to determine the meaningful relationships between the variables.

Findings

Findings revealed that the most effective emerging technologies for safety management are: building information modelling (BIM), wearable safety technologies and robotics and automation (R&A). The leading safety enablers are related to improve hazard identification, reinforce safety planning, enhance safety inspection, enhance safety monitoring and supervision and raise safety awareness.

Practical implications

Safety is immensely essential in transforming the construction industry into a robustly developed industry with high safety and quality standards. The adoption of safety technologies in construction projects can drive the industry towards the path of Construction 4.0.

Originality/value

The construction industry has historically been slow to adopt new technology. This study contributes to advancing the body of knowledge in the area of incorporating emerging technologies to further construction safety science and management in the context of the developing world. By taking cognisance of the pertinent emerging technologies for safety management and the safety enablers involved, construction safety can be enhanced using integrated technological solutions.

Details

Journal of Engineering, Design and Technology , vol. 21 no. 5
Type: Research Article
ISSN: 1726-0531

Keywords

Open Access
Article
Publication date: 21 August 2024

Nhlanhla Mzameleni Nhleko, Oluwasegun Julius Aroba and Collence Takaingenhamo Chisita

Through the review of several journal articles on the adoption of information and communication technologies (ICTs) and how it impacts students’ motivation to continue with their…

Abstract

Purpose

Through the review of several journal articles on the adoption of information and communication technologies (ICTs) and how it impacts students’ motivation to continue with their studies or to drop out of their academic program, this study aims to review the literature on the impact of ICTs on student motivation at a university.

Design/methodology/approach

This paper is based on a systematic literature review steered by the PRISMA guidelines. This paper uses both Durban University of Technology subscription-based and publicly available papers. The research articles examined were published between 2018 and 2023 in Scopus, Web of Science and ScienceDirect.

Findings

Reviewed literature bespeaks that ICTs can increase student motivation by enhancing interactive, engaging and individualized learning. Digital technologies that engage students and offer a more engaging learning environment include instructional apps, online simulations and multimedia content. Using ICTs may be useful in lowering university dropout rates.

Originality/value

The systematic review yielded valuable insights for both academic research and real-world applications in education regarding the Durban University of Technology. The study offers a comprehensive analysis of the nexus between ICTs and student motivation.

Details

Global Knowledge, Memory and Communication, vol. 74 no. 11
Type: Research Article
ISSN: 2514-9342

Keywords

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