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Article
Publication date: 3 May 2022

Dimitrios Buhalis, Alexis Papathanassis and Maria Vafeidou

This paper aims to explore and discuss the impact of digital innovations from a business eco-systemic perspective. Key smart technology application themes in the cruise industry…

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Abstract

Purpose

This paper aims to explore and discuss the impact of digital innovations from a business eco-systemic perspective. Key smart technology application themes in the cruise industry are extracted and synthesised in a “Smart Cruise Ecosystem” (SCE) framework.

Design/methodology/approach

Information communication technologies (ICTs) advancements and smart tools revolutionise interactions and affect all transactions, transforming the cruise experience. Gradually a Smart Cruise Ecosystem emerges by incorporating all technologies available and involving cruise passengers, who as smart actors interact dynamically with stakeholders, creating value before, during and after the cruising experience. The COVID-19 pandemic outbreak stressed the need for touchless and digital interactions as well as real-time information, fast-tracking the deployment of smart technologies. The diffusion of ICTs in the cruise industry is multi-faceted and dynamic, resulting in a number of smart-technology use-cases.

Findings

Smart technology constitutes a comprehensive smart ecosystem to manage all actors, controls, devises and systems to optimise ship operations and management, while co-creating value for guests and crew in an effective way. The multiplex SCE proposed is enabled by digital technologies collecting, storing, accessing and processing big data dynamically, including: object detection, Internet of Things, Internet of Everything, satellite communications, Big Data, automation, robotics, Artificial Intelligence and Machine Learnin, Cloud Computing, Augmented, Virtual and Mixed Reality. A range of interoperable and interconnected supporting systems form the basis of the smart ecosystem.

Originality/value

The proposed framework offers a holistic perspective of the smart-cruising domain, highlighting innovations, interfaces, dependencies, along with the corresponding key limitations and challenges. The synthesis and conceptual structure provided serves as a topology for guiding and connecting further research in smart cruising.

研究目的

本文从商业生态系统的角度探索和讨论了数字创新的影响。在“智能邮轮生态系统”框架中提取和综合邮轮行业的关键智能技术应用主题

研究方法论/方法/途径

信息通信技术 (ICT) 的进步和智能工具彻底改变了交互并影响所有交易, 从而改变了邮轮体验。通过整合所有可用技术并让邮轮乘客参与其中, 智能邮轮生态系统逐渐出现, 他们作为聪明的参与者与利益相关者动态互动, 在巡航体验之前、期间和之后创造价值。 COVID19 大流行的爆发强调了对非接触式和数字化交互以及实时信息的需求, 以快速跟踪智能技术的部署。信息通信技术在邮轮行业的传播是多方面的和动态的, 产生了许多智能技术用例

研究发现

智能技术构成了一个全面的智能生态系统, 用于管理所有参与者、控制、设计和系统, 以优化船舶运营和管理, 同时以有效的方式与用户和船员共同创造价值。提出的多元智能巡航生态系统(SCE)由数字技术实现, 包括物体检测、物联网、卫星通信、大数据、自动化、机器人、人工智能、云计算、AR、VR, 动态收集、访问和处理大数据。一系列可互操作和互连的支持系统构成了智能生态系统的基础。

研究原创性/价值

本研究提议的理论框架提供了智能巡航领域的整体视角, 突出了创新、接口和依赖关系, 以及相应的关键限制和挑战。所提供的综合和概念结构用于指导和连接智能领域的进一步研究提供划分类型。

Details

Journal of Hospitality and Tourism Technology, vol. 13 no. 4
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 8 December 2020

Suat Mercan, Lisa Cain, Kemal Akkaya, Mumin Cebe, Selcuk Uluagac, Miguel Alonso and Cihan Cobanoglu

Internet of Things (IoT) adoption is a differentiating factor in the hospitality industry which facilitates the integration of the digital and real world. This paper aims to…

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Abstract

Purpose

Internet of Things (IoT) adoption is a differentiating factor in the hospitality industry which facilitates the integration of the digital and real world. This paper aims to explore academic research and practical applications of IoT in the hospitality domain to help identify opportunities and challenges with implementing the technology for creating competitive advantages and service operations process improvements.

Design/methodology/approach

This paper uses previous works and exemplars to demonstrate the use of IoT in hospitality. Academic indexing websites such as Google Scholar and ScienceDirect are used to search for related terms. Whitepapers, IoT project websites of service providers and media coverage are accessed to collect information. Related work is investigated by classifying into major categories of hospitality.

Findings

Hospitality is one of the leading industries that has adopted IoT to create innovative services, but this topic has not been investigated deeply. A comprehensive study is needed to give guidance to decision-makers and helps to design better services by presenting practical and potential benefits.

Practical implications

The IoT will usher in great opportunities in hospitality by enabling novel applications for customization and personalization of the services. Operational processes will be redefined for efficiency and speed. It will alter the expectations and servicescape; thus, its integration will be vital in terms of competitiveness and success.

Originality/value

This study provides a comprehensive overview of IoT research and applications in the hospitality domain. It contributes to better understanding of recent trends and potentials. A holistic approach was used instead of focusing on a single sector which enables the consideration of all aspects of the topic. Theoretical support in addition to technical aspects, challenges and concerns are offered to the reader.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 2 January 2024

Marcya Stefany Gonzáles-Santiago, Sandra Maria Correira Loureiro, Daniela Langaro and Faizan Ali

The purpose of this paper is to systematically analyze existing studies related to the adoption of smart technologies in cruise tourism services, particularly robots, artificial…

Abstract

Purpose

The purpose of this paper is to systematically analyze existing studies related to the adoption of smart technologies in cruise tourism services, particularly robots, artificial intelligence, service automation and virtual reality. More specifically, the authors intend to highlight the current state of research on this topic, present the findings within a conceptual framework and propose a research agenda.

Design/methodology/approach

The relevant literature was extracted using two major electronic databases, web of science (WoS) and Scopus. The authors identified 31 articles from high-quality journals and used a systematic review and the VOSviewer software to analyze them.

Findings

Since 2014, there has been an increase in the number of studies related to smart technologies in cruise tourism services. At first, researchers focused on Royal Caribbean’s robotic bartender arm, whereas other technologies such as digital signage, self-service options, facial recognition and virtual culinary experiences received less attention. However, the interest in exploring these last smart technologies has grown significantly since 2019. The adoption of RAISA in the cruise tourism service (ASCT) framework was proposed, identifying five major domains: cruise robotic technology, technology innovation, cruise passengers’ engagement behavior, cruise passengers’ technology readiness and privacy perception and knowledge expertise. These domains provide valuable guidance for future research in this field.

Originality/value

To the best of the authors’ knowledge, this is the first study to systematically analyze literature on the adoption of new technologies in cruise tourism services, specifically focusing on the major technologies available on cruise ships.

研究目的

本文的主要目标是系统地分析与邮轮旅游服务中智能技术采用(RAISA)相关的现有研究, 特别是关于机器人、人工智能、服务自动化和虚拟现实等方面。具体而言, 我们意图突出此主题的当前研究现状, 将研究结果呈现在一个概念框架中, 并提出一个研究议程。

研究方法

我们使用了两个主要的电子数据库 WoS 和 Scopus 提取相关文献。我们从高质量期刊中找到了 31 篇文章, 并采用系统综述和 VOSviewer 软件对它们进行了分析。

研究发现

自 2014 年以来, 与邮轮旅游服务中智能技术相关的研究数量不断增加。最初, 研究人员着重关注皇家加勒比邮轮公司的机器人调酒师臂, 而其他技术, 如数字标识、自助选项、面部识别和虚拟烹饪体验等, 得到的关注较少。然而, 自 2019 年以来, 探索这些智能技术的兴趣显著增长。提出了 ASCT 框架, 识别了五个主要领域:邮轮机器人技术; 技术创新; 邮轮旅客参与行为; 邮轮旅客技术准备度; 以及隐私感知和专业知识。这些领域为该领域的未来研究提供了有价值的指导。

研究创新

这是第一篇系统分析邮轮旅游服务中新技术采用文献的研究, 特别聚焦于邮轮上的主要技术。

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