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The Travel and Tourism sector is continuously changing over the years. Indeed, a wide range of interests has been evidenced worldwide. Since the beginning of the COVID-19 pandemic, tourists have experienced a drastic change in their expectations and necessities, demanding new kinds of services added value, among other variables. Uncertainty and COVID-conscious tourists remain evidenced after postpandemic recovery. Moreover, domestic, eco and digital tourism grow exponentially due to the current trends. The public and private sectors must understand the tourists' patterns and adapt their strategies to help the sector recover. Thus, by working together, tourism, despite being affected by COVID-19, regained its strength and continues to grow, inviting local and international tourists to travel to different destinations, adding the adaptation of those who offer services in this industry to meet the expectations of new trends and consumer behaviors.