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Article
Publication date: 4 July 2008

Jean Kennedy, Michelle Worosz, Ewen C. Todd and Maria K. Lapinski

The purpose of this research paper is to segment US consumers based on their attitudes towards food safety and to demographically characterize each segment so that…

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2677

Abstract

Purpose

The purpose of this research paper is to segment US consumers based on their attitudes towards food safety and to demographically characterize each segment so that effective risk communication strategies and outreach programs may be developed to target vulnerable groups.

Design/methodology/approach

Factor analysis and hierarchical cluster analysis were applied to data on consumer food safety attitudes of a probability sample of US adults, collected by telephone questionnaires (n=1,014).

Findings

The diversity of consumer attitudes was based on five factors; concern, trust, desire for a high level of regulation, acceptance for the number of people who are ill, hospitalized or die from foodborne illness, and preference for the right to purchase foods that are not guaranteed to be safe. The consumer segments identified on the bases of these factors can be classified as “confident,” “independent”, “trusting”, “cautious”, or “apprehensive” consumers. Socio‐demographic characteristics; education, income, person with allergy in the household, and person under the age of six living in the household, varied significantly between each consumer segment.

Practical implications

This study can inform effective food safety intervention strategies and target consumers most in need of food safety education that may enhance overall food safety knowledge and/or lead to changes in their behavior.

Originality/value

This paper uses exploratory factor analysis to identify the factors that underlie consumers' attitudes towards food safety. It is the first study to segment US consumers based on these factors and to demographically characterize each segment.

Details

British Food Journal, vol. 110 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

Abstract

Details

Appearance as Capital
Type: Book
ISBN: 978-1-80043-711-1

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Article
Publication date: 14 May 2018

Kristina Haberstroh, Ulrich R. Orth, Tatiana Bouzdine-Chameeva, Justin Cohen, Armando Maria Corsi, Roberta Crouch and Renata De Marchi

Extending research on cultural differences in aesthetic appreciation, the purpose of this paper is to show how a more interdependent self-construal, a cultural and…

Abstract

Purpose

Extending research on cultural differences in aesthetic appreciation, the purpose of this paper is to show how a more interdependent self-construal, a cultural and individual difference variable related to one’s social self, impacts the influence of visual harmony on consumer evaluations of marketing artifacts’ attractiveness.

Design/methodology/approach

Data were obtained via three studies from a total of 1,498 consumers in Australia, Brazil, China, France, Germany, and Italy. Marketing visuals included the design of products, packages, typefaces, and logos. Self-construal was both measured and manipulated.

Findings

The results indicate that a person’s self-construal moderates the effect of visual harmony on attractiveness. Specifically, the positive effect of visual harmony on attractiveness – through self-congruity – is more pronounced with consumers possessing a more interdependent self-construal, and with products that are more hedonic than utilitarian.

Practical implications

Given the pivotal role attractiveness has in influencing consumer behavior, understanding what differences, at the individual and cultural levels, impact the harmony-attractiveness relationship helps marketers to better match the visual design of marketing stimuli to target audiences.

Originality/value

This study is among the first to show how the social-self impacts consumer response to marketing visuals. Further, value stems from adopting a holistic perspective on design, clarifying the process mechanism, and identifying boundary conditions.

Details

International Marketing Review, vol. 35 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 8 August 2016

Gyaneshwar Singh Kushwaha and Shiv Ratan Agrawal

The purpose of this paper is to examine customers’ behavioural outcomes based on the actual attitudinal responses of mobile marketing initiatives.

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4551

Abstract

Purpose

The purpose of this paper is to examine customers’ behavioural outcomes based on the actual attitudinal responses of mobile marketing initiatives.

Design/methodology/approach

A total of 764 usable responses was included through a non-probability convenient sampling method. The data used in the study gathered from mobile users of 37 cities from nine states across India. The analysis of moment structures 22.0 and SmartPLS 3.0 statistical programmes were used for measurement validation and to test the structural model.

Findings

The study indicated that mobile marketing had a more significant effect on customers’ negative attitudes and followed by on positive attitudes. Despite the strong significant effect on customers’ negative attitudes, it does not display more significant effect on negative behavioural outcomes. Finally, the study suggested that customers’ positive attitudes display more favourable behavioural outcomes of mobile marketing initiatives.

Practical implications

The paper would help the mobile marketers and advertisers to understand the impact of mobile marketing initiatives on customers’ attitudes and behavioural outcomes and how it can be managed to ensure the higher level of adoption and acceptance.

Originality/value

The results of the analysis indicated that when the users have favourable attitudes of mobile marketing initiatives, it can be highly effective in triggering of favourable behavioural outcomes.

Details

Journal of Research in Interactive Marketing, vol. 10 no. 3
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 10 May 2019

Fernanda Leão, Delfina Gomes and Garry D. Carnegie

The purpose of this paper is to study the portrayal of early accountants in the unfamiliar site of Portugal by examining Portuguese-language realist literature from the…

Abstract

Purpose

The purpose of this paper is to study the portrayal of early accountants in the unfamiliar site of Portugal by examining Portuguese-language realist literature from the second half of the nineteenth century.

Design/methodology/approach

Two popular literary works – Uma Família Inglesa (An English Family), written by Júlio Dinis and published in 1867, and Singularidades de uma Rapariga Loura (The Idiosyncrasies of a Young Blonde Woman), written by Eça de Queirós and published in 1873 – were examined through a qualitative content analysis.

Findings

The dimensions of the accounting stereotype discerned for the two early accounting practitioners featured in these works are portrayed as: modest; on-the-job trained practitioner; uncreative, conservative and unenergetic; honest financial manager; servant of the capitalist (i.e. merchant), and warm and sentimental. The accountant stereotype depicted from 1860s to 1870s period is similar to the conventional accountant stereotype, identified as the “traditional accountant” stereotype. Variations from this stereotype, however, are identified in the local, time-specific settings of Lisbon and Oporto.

Originality/value

The study’s portrayal of early accounting practitioners occurs during a period of transformation marked by liberalism. It augments an understanding of the image of early accounting practitioners, reflecting their social positioning at a time of significant social, economic, political and cultural changes, thereby contributing to an appreciation of the historical legacy of the accountant stereotype in continental Europe. Importantly, a taxonomy is proposed for content analysis that can be used and developed by future researchers.

Details

Accounting, Auditing & Accountability Journal, vol. 32 no. 2
Type: Research Article
ISSN: 0951-3574

Keywords

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