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Abstract

Purpose

The purpose of this paper is to investigate similar and different wayfinding strategies used by novice and expert patrons at an academic library.

Design/methodology/approach

The study employed a usability study approach. In total, 12 people, places, or things were identified as important for students to be able to locate within an academic library. Students from one of three groups (high school, freshmen, and seniors) were randomly assigned a scenario requiring them to find the indicated person, place, or thing. Student researchers video recorded participants and took field notes during the wayfinding activity and conducted an interview about participant’s experience following the exercise.

Findings

Total and average time needed to locate the person, place, or thing indicated in the scenario were determined for each group. In addition, wayfinding tools (signs, maps, help desks, technology, and experience) used by participants were identified.

Originality/value

The research compares novice and expert wayfinding strategies. It is unique in its use of student researchers as part of a sociology class project, to collect and analyze the data.

Details

Performance Measurement and Metrics, vol. 17 no. 1
Type: Research Article
ISSN: 1467-8047

Keywords

Article
Publication date: 23 December 2021

Huan Chen, Slyvia Chan-Olmsted, Julia Kim and Irene Mayor Sanabria

This study aims to examine consumers’ perception of artificial intelligence (AI) and AI marketing communication.

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Abstract

Purpose

This study aims to examine consumers’ perception of artificial intelligence (AI) and AI marketing communication.

Design/methodology/approach

Twenty in-depth interviews were conducted to collect data and phenomenological reduction was used to analyze data.

Findings

Findings suggest that consumers’ interpretation of AI is multidimensional and relational with a focus on functionality and emotion, as well as comparison and contrast between AI and human beings; consumers’ perception of voice-assisted AI centers on the aspects of function, communication, adaptation, relationship and privacy; consumers consider AI marketing communication to be unavoidable and generally acceptable; and consumers believe that AI marketing communication to be limited in its effect on influencing their evaluation of products/brands or shaping their consumptive behaviors.

Originality/value

According to the authors' knowledge, this study is the first research project to gauge consumers' perception on AI and AI marketing communication.

Details

Qualitative Market Research: An International Journal, vol. 25 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 14 October 2014

María Helena Jaén, Ezequiel Reficco and Marcela Ossa

The purpose of this paper is to examine the formative potential of the case method on MBA students’ “civility” – the procedural dimension of the ethics field. While a…

Abstract

Purpose

The purpose of this paper is to examine the formative potential of the case method on MBA students’ “civility” – the procedural dimension of the ethics field. While a robust literature has focussed on the impact of teaching ethics (content) on students’ behavior, to-date no study has explored the link between the pedagogy used (method) and students behavioral dispositions.

Design/methodology/approach

A thorough theory review was conducted, covering the different pedagogy literatures that frame the discussion on the link between learning methods and ethics in general, and civic-minded behavior in particular. Drawing on relevant findings from these literatures, some implications are drawn, and tentative propositions are laid out.

Findings

The study seeks to readdress the existing imbalance between the cognitive and the formative aspects of education, placing emphasis on the latter. The paper proposes that, other things being equal, MBA programs that make intensive and systematic use of the case method will foster civility among students. Through the iterative practices embedded in the case method, students internalize a number of behavioral predispositions that form the basis of civic behavior.

Practical implications

This paper calls for an approach in managerial education that goes beyond the transmission of knowledge. In particular, the paper emphasize the importance of seeing the MBA as “little schools of democracy,” where civic-oriented inclinations can take root in future business leaders. This finding carries substantial implications for business schools and professors, in Latin America and beyond.

Originality/value

The transmission of technical knowledge has traditionally been considered the backbone of managerial education – a purely cognitive process. This paper, on the other hand, seeks to highlight the transformative potential of the MBA through the use of the appropriate learning methodologies - the case method in particular. By focussing on the concept of civility, the paper seek to go beyond the prevailing focus on content among ethics scholars and highlight the relevance of habits as a necessary first step on the shaping of civic-minded business leaders. This paper adds a much needed missing link between learning methods and civic behavior.

Details

Management Decision, vol. 52 no. 9
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 8 August 2016

Paraskevi Chaliki, Constantinos S. Psomopoulos and Nickolas J. Themelis

Waste is a resource. Generating energy from waste instead of sending it to landfill avoids methane gas which equals 25 times CO2 in mass. In combination with the energy…

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Abstract

Purpose

Waste is a resource. Generating energy from waste instead of sending it to landfill avoids methane gas which equals 25 times CO2 in mass. In combination with the energy efficiency thresholds set in Waste Framework Directive, this could prevent up to a further 45 million tons of CO2 eq. per year. The purpose of this paper is to present the waste-to-energy (WTE) plants installed in ten European cities which have been selected among the most sustainable cities or among the best cities to live in.

Design/methodology/approach

The work is based on literature review and a combination of several statistical data and reports that include the required data.

Findings

The European Directives, along with the general thinking that wastes are resources and the effort to reduce the environmental impact in urban environment from waste management, were the driving forces. The most sustainable cities in EU considered that their sustainability is based also in energy recovery from wastes. All of them are using WTE facilities to treat a significant part of their waste in order to produce energy in the form of heat and electricity. And they do it in a very successful and environmental friendly way, as they mainly utilize the waste fractions that cannot be recycled or reused, and they do not landfill these resources. This approach is proving that the sustainable waste management cannot be achieved without WTE facilities, since a fraction of wastes consists of non-recyclable and non-reusable materials, which present significant heating value that cannot be neglected as an energy source.

Originality/value

This paper presents the WTE plants installed in ten European cities which have been selected among the most sustainable cities or among the best cities to live in. This work aims to present the strong and successful relation between WTE and sustainability in the modern complex urban environment.

Details

Management of Environmental Quality: An International Journal, vol. 27 no. 5
Type: Research Article
ISSN: 1477-7835

Keywords

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