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1 – 10 of 154
Article
Publication date: 1 April 1989

Mari Davis

This paper discusses two surveys conducted in 1986 and 1988 which examined attitudes of producers of Australian research‐based databases towards marketing, and the practices they…

Abstract

This paper discusses two surveys conducted in 1986 and 1988 which examined attitudes of producers of Australian research‐based databases towards marketing, and the practices they employed to promote their database products. Attitudes and practice were found to be poor in 1986 with few database projects commanding budgets adequate for even the most basic of promotional activities. By 1988, improvement in attitudes towards marketing was evident, particularly from management. Satisfaction with assistance in marketing from vendors was significantly improved. However, on overall marketing performance, there is still much room for improvement and expansion in marketing to non‐library audiences and to non‐user groups. These two surveys provide benchmarks against which database marketing activity and attitudes can be measured in succeeding years.

Details

Online Review, vol. 13 no. 4
Type: Research Article
ISSN: 0309-314X

Content available

Abstract

Details

Library Hi Tech News, vol. 18 no. 10
Type: Research Article
ISSN: 0741-9058

Article
Publication date: 1 February 1978

Dietrich H. Borchardt

Given the size of the Australian population the regional output of publications is impressive. The Australian National Bibliography, compiled and published by the National Library…

Abstract

Given the size of the Australian population the regional output of publications is impressive. The Australian National Bibliography, compiled and published by the National Library of Australia, includes in its annual volume a statistical survey of Australian book production. The latest figures available are those for 1976 and a comparative table for the preceding five year period shows a modest rate of growth. The titles of specific Australian interest published overseas are also shown. I have added figures for 1977 based on still unpublished information.

Details

Reference Services Review, vol. 6 no. 2
Type: Research Article
ISSN: 0090-7324

Open Access
Article
Publication date: 21 April 2023

Simone Aiolfi

The research aims to understand how smart speakers are perceived by their actual and potential users, their attitude towards smart speakers and consequently their intention to use…

3034

Abstract

Purpose

The research aims to understand how smart speakers are perceived by their actual and potential users, their attitude towards smart speakers and consequently their intention to use them.

Design/methodology/approach

The authors apply a structural equation modelling (SEM) approach to test the research hypotheses through data coming from a structured questionnaire.

Findings

The results show that the higher the importance attributed to usefulness and ease of use, the higher the positive attitude that in turn positively affects the intention to use smart speakers. A significant relationship also emerged between task technology fit and attitude towards smart speakers, as well as between perceived enjoyment and attitude towards smart speakers. Perceived privacy risk, innovativeness and social attraction have been found to not significantly impact attitudes towards smart speakers.

Originality/value

Although several academic studies have focused on various aspects of smart technologies, only a few studies discuss the factors that push consumers to use smart speakers for activities related to commercial transactions. Therefore, looking at the rapid rise of smart speakers for daily tasks and the gradual acceptance of voice interaction with digital tools, the authors proposed a study about Italian users' intention to use smart speakers. Specifically, to fill the gap in the existing literature, the authors applied a SEM approach to identify utilitarian and hedonic benefits that motivate the use of these devices.

Details

International Journal of Retail & Distribution Management, vol. 51 no. 9/10
Type: Research Article
ISSN: 0959-0552

Keywords

Book part
Publication date: 28 August 2020

Michela Mari and Sara Poggesi

Entrepreneurship and small- and medium-sized enterprises (SMEs) play a pivotal role in the socio-economic development worldwide. They are, indeed, recognised as important economic…

Abstract

Entrepreneurship and small- and medium-sized enterprises (SMEs) play a pivotal role in the socio-economic development worldwide. They are, indeed, recognised as important economic drivers as their activities can boost economic growth in various ways, such as being source of employment, promoting equality among socio-economic groups, and fostering the development of new products. In line with this, SMEs contribution to innovation has been extensively investigated by researchers and policymakers. European Union, for example, has developed numerous programmes to foster innovation in and by SMEs, even identifying, categorizing, and periodically analysing the so-called ‘innovative SMEs’.

However, very scant is the attention, at the international level, devoted to the analysis of the role of gender in innovation per se and in innovative SMEs. This chapter fits into this underinvestigated stream of research by specifically analysing the impact, if any, of gender on Italian innovative SMEs’ performance.

Details

The Entrepreneurial Behaviour: Unveiling the cognitive and emotional aspect of entrepreneurship
Type: Book
ISBN: 978-1-78973-508-6

Keywords

Article
Publication date: 10 November 2014

Keren Dali and Lana Alsabbagh

This paper aims to investigate the quality of access to translated fiction published between 2007 and 2011 in six large Canadian public libraries, answering the question about…

Abstract

Purpose

This paper aims to investigate the quality of access to translated fiction published between 2007 and 2011 in six large Canadian public libraries, answering the question about what public libraries can do to help acquaint their readers with international translated fiction.

Design/methodology/approach

The article uses the method of bibliographic data analysis based on 2,100 catalog records.

Findings

As the results demonstrate, enhanced bibliographic catalog records deliver a wealth of information about translated fiction titles and facilitate meaningful subject access to their contents. At the same time, promotional activities related to translated fiction have room for improvement.

Practical implications

Despite the fact that the study focuses on public libraries, its findings will be of interest not only to public but also academic librarians, any librarian tasked with the selection and acquisition of translated fiction, reference and readers’ advisory librarians in any type of library, Library and Information Science students and anyone interested in access to translated fiction.

Originality/value

While many recent studies have turned their attention to enhanced catalog records and their role in access, discovery and collection promotion, there are no studies dealing with translated fiction specifically. The article also contributes to seeing an in-depth understanding of bibliographic records and cataloging as part and parcel of reference librarians’ knowledge and skill set, which improves retrieval practices and access provision.

Details

Reference Services Review, vol. 42 no. 4
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 1 June 1998

Ruth Deery and Mari Phillips

Integration of midwifery and nurse education into higher education was completed in 1996. This article highlights issues which emerged prior to, during and post‐integration. It…

888

Abstract

Integration of midwifery and nurse education into higher education was completed in 1996. This article highlights issues which emerged prior to, during and post‐integration. It focuses on the process itself, student support, status, titles and employment contracts of lecturers and examines these issues in relation to one model of change. The personal perceptions and reflections of the authors are based on their own experiences of integration in two institutions. The authors conclude that although lecturers are still “juggling” with their roles as lecturers in higher education, change should be embraced and viewed positively, and all opportunities for research, collaboration and professional development should be grasped.

Details

Health Manpower Management, vol. 24 no. 3
Type: Research Article
ISSN: 0955-2065

Keywords

Article
Publication date: 1 April 2004

Marla H. Kohlman

This study contributes to the literature on sexual harassment by explicitly modeling race as a significant predictor of sexual harassment in combination with gender and…

2662

Abstract

This study contributes to the literature on sexual harassment by explicitly modeling race as a significant predictor of sexual harassment in combination with gender and occupation, rather than regarding each demographic characteristic (i.e. age, gender, race, marital status) as though experienced separately from all others. As represented in the larger literature on sexual harassment in the workplace, the female respondents in this study report more sexual harassment than men, though men do report sexual harassment. Moreover, the gender context (i.e., whether respondent’s occupation is predominantly female or male) of occupation makes a difference for both men and women. These results reveal that women are more likely to be reporting sexual harassment based upon demographic factors in the labor market and appear to be unaffected by labor force characteristics. The men, on the other hand, report more sexual harassment based upon occupational characteristics than demographic factors.

Details

Equal Opportunities International, vol. 23 no. 3/4/5
Type: Research Article
ISSN: 0261-0159

Keywords

Article
Publication date: 5 October 2022

Amira Berriche, Christophe Benavent and Efthymios Constantinides

This paper aims to categorize users of voice assistants and analyze decision-making conflicts to predict intention to adopt voice commerce (v-commerce).

Abstract

Purpose

This paper aims to categorize users of voice assistants and analyze decision-making conflicts to predict intention to adopt voice commerce (v-commerce).

Design/methodology/approach

This exploratory study used expert survey-based data collection founded on data saturation.

Findings

This study identifies three forms of voice systems based on senses aroused (screen first, voice only and voice first) and four profiles of voice users (passive resistant, hedonistic adopter, utilitarian adopter and active resistant), each with a different appraisal of the benefits and costs of v-commerce adoption and the experiences (positive or negative) felt during the shopping experience. This study proposes a conceptual model to predict intention to adopt v-commerce depending on voice-system and -user characteristics.

Practical implications

Learning from this study can help improve the marketing strategies and actions put in place by voice-assistant brands and advertisers by providing insights for adapting product recommendation algorithms to meet the needs of the identified profiles.

Originality/value

This paper provides an answer to the limits of classical approaches based on “one-size-fits-all” strategy by showing how voice-assistant users have different profiles that span a gradient of advance in technology adoption.

Details

Journal of Consumer Marketing, vol. 39 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Book part
Publication date: 29 September 2021

Carlo Mari and Olimpia Meglio

There is increasing recognition that a marketing, customer-based perspective in merger and acquisition (M&A) processes is needed. However, there is still limited information about…

Abstract

There is increasing recognition that a marketing, customer-based perspective in merger and acquisition (M&A) processes is needed. However, there is still limited information about how customers experience an acquisition and whether merging firms perceive their customers as assets to trade or as stakeholders to engage. In this chapter, the authors aim to contribute to this knowledge gap by developing a research agenda that incorporates a customer-based perspective in the investigation of M&A. The authors achieve this aim by reviewing 40 articles published in economic, marketing and management journals that examine customer and marketing issues in M&As. By engaging with existing studies and their hidden assumptions and drawing inspiration from current trends in the analysis of consumer behavior, the authors suggest four research avenues to inform future studies and to increase our understanding of M&As from the customer perspective.

Details

Advances in Mergers and Acquisitions
Type: Book
ISBN: 978-1-80071-720-6

Keywords

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