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Cinco de Mayo celebrations have become more popular in the United States than in Mexico. In the past few decades, this historic day has changed from a regional celebration of Mexican American culture into nationwide Latino/a holiday hijacked by the alcohol industry and other commercial interests. This chapter closely examines the varied ways in which Cinco de Mayo has been represented by U.S. advertisers, marketers, and restaurant owners. Using content analysis of Cinco de Mayo advertisements in magazines, billboards, liquor ads, and store displays from 2000 to 2006, five mediated representations emerged: Mexico's Fourth of July, Mexican St. Patrick's Day, Drinko de Mayo, Sexism in a Bottle, and Mexican Otherness. These representations are anchored in a new racism ideology that emphasizes cultural difference, individualism, liberalism, and colorblindness, which reinforce existing racial inequalities. The implications of the alcohol industry's Cinco de Mayo advertisements is the increased targeting of Latino/a youth from working-class communities with high rates of alcohol-related violent deaths and illnesses.

In this chapter, we analyse the role of women in armed Basque nationalist and separatist terrorist group Euskadi Ta Askatasuna (ETA) from a gender perspective. ETA women were essential agents in the armed conflict, but their image in the mass media and society has been very different from that of their male colleagues (Rodríguez Lara, 2017). Also, their role in the terrorist gang has described a sexually based functional specialisation. In addition, this chapter seeks to contribute to the area of feminist studies on women and political violence. Women's role in one of the most important armed nationalist groups in Europe, ETA, stands as a suitable case study to understand how the mass media (press, journalism), audiovisual content, and social representations of ETA have portrayed these women. The final conclusion of this chapter is that women were not portrayed in the same way as their male colleagues. Women of ETA were doubly penalised because they were women and because they were terrorists.

Purpose – The present study looks at the dynamic process of Mexican immigrant children and youth's civic engagement through their participation in community and family activities. In particular, it explores how their collaboration in a grassroots, immigrant community-based Centro in New York City allows for civic engagement. We demonstrate how active community participation, in the form of civic engagement, shapes children and youth's citizenship constructions.Methodology – Based on extensive participant observations and focus group interviews, this article demonstrates how children and youth's civic engagement is mediated by their integration and contributions to family and community civic activities and how these activities inform children and youth's knowledge of citizenship discourse. We present evidence that demonstrates that children and youth's involvement and participation in protests, rallies, volunteer activities, as well as the creation of a booklet, associated with immigration, human rights, and social justice, organized through the Centro Guadalupano, facilitated their knowledge about illegality and citizenship issues.Findings – Findings suggest that when indigenous Mexican children and youth are integrated into the important activities of their community, as active and engaged members, they develop a deeper understanding of civic engagement and what it means to be a participatory “citizen.”Research implications – The present study provides a starting point for future research on the importance of and possibilities for child and youth civic engagement in grassroots community organizations. For example, children and youth learn that through active civic participation and community contributions, they are able to challenge dominant discourse on immigration, human rights, and citizenship. This study sheds light on the value of involving children and youth in civic engagement opportunities – a process that can facilitate the construction of citizenship among marginalized groups, particularly undocumented Mexican immigrants from indigenous regions.Value – The findings presented extend broader discourses on the politics of immigration and citizenship, and also challenge, to some extent, mainstream constructions of children and youth. More research in these areas is needed; our paper is a small contribution to the emerging field of indigenous and immigrant children and youth's political socialization and activism.