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1 – 10 of 17
Article
Publication date: 22 August 2023

Wen-Qi Ruan, Fang Deng, Shu-Ning Zhang and Yan Zhou

Negative rumors damage the destination’s image and tourist experience. This study aims to compare how rumor correction sources (government vs business vs tourist) affect user…

Abstract

Purpose

Negative rumors damage the destination’s image and tourist experience. This study aims to compare how rumor correction sources (government vs business vs tourist) affect user online citizenship behavior (UOCB).

Design/methodology/approach

Based on the stimuli-organism-response framework, a hypothetical model was established from rumor correction to UOCB. Three scenario experiments (more than 1,000 valid samples) were designed. Study 1 illustrated the effects of different rumor corrections, Study 2 was designed to verify the mediating effects of sympathy and perceived information authenticity (PIA) and the robustness of results was demonstrated in Study 3.

Findings

Government correction elicited the highest sympathy and PIA. Business correction was less than tourist correction in arousing sympathy but better than tourist correction in enhancing PIA. Sympathy and PIA had a mediating effect on the relationship between rumor correction and UOCB.

Practical implications

This study helps to identify the different advantages of rumor correctors and provides insights to prevent the deterioration of negative tourism rumors or even reverse these crises.

Originality/value

This study innovates research perspective of negative tourism rumor governance, expands the understanding of the effect and process of rumor correction and enriches the research content of tourism crisis communication.

目的

负面谣言破坏目的地形象和游客体验。本研究比较谣言纠正来源(政府、企业、游客)对用户在线公民行为的影响。

设计/方法/途径

基于刺激-有机体-反应框架, 搭建谣言纠正到用户在线公民行为的假设模型, 并设计3个情境实验(超过1000个有效样本)。实验1验证不同谣言纠正来源的纠正效果, 实验2证明同情和感知信息真实性的中介作用, 实验3测试实验结果的稳健性。

研究发现

政府纠正引发最高的同情和感知信息真实性。企业纠正在唤起同情时不足于游客纠正, 但在增强感知信息真实性时优于旅游纠正。同情和感知信息真实性在谣言纠正与用户在线公民行为之间发挥中介作用。

实践意义

有助于识别各个谣言纠正主体的不同优势, 为防止旅游负面谣言恶化甚至转危为安提供见解。

原创性/价值

为旅游负面谣言治理提供新的研究视角, 拓展了对谣言纠正效果和过程的认识, 丰富了旅游危机沟通的研究内容。

Propósito

Los rumores negativos dañan la imagen del destino y la experiencia del turista. Este estudio compara cómo afectan las fuentes de corrección de rumores (gobierno vs empresas vs turista) en el comportamiento cívico online de los usuarios (CCOU).

Diseño/metodología/enfoque

Sobre la base del marco estímulo-organismo-respuesta, se estableció un modelo hipotético desde la corrección de rumores hasta el CCOU. Se diseñaron tres escenarios experimentales (más de 1.000 muestras válidas). El Estudio 1 ilustró los efectos de las diferentes correcciones de rumores, el Estudio 2 se diseñó para verificar los efectos mediadores de la simpatía y la autenticidad percibida de la información (API), y la solidez de los resultados se demostró en el Estudio 3.

Hallazgos

La corrección del gobierno obtuvo la mayor simpatía y API. La corrección de la empresa despertó menos simpatía que la corrección del turista, pero fue mejor para generar API. La simpatía y la API tuvieron un efecto mediador en la relación entre la corrección del rumor y el CCOU.

Implicaciones practices

Ayuda a identificar las diferentes ventajas de los correctores de rumores y proporciona información para prevenir el deterioro de los rumores turísticos negativos o incluso revertir estas crisis.

Originalidad/valor

Proporciona una nueva perspectiva de investigación de la gobernanza del rumor turístico negativo, amplía la comprensión del efecto y el proceso de corrección de rumores y enriquece el contenido de la investigación de la comunicación de crisis turísticas.

Article
Publication date: 28 February 2024

Carlos Leandro Delgado Fuentealba, Jorge Andrés Muñoz Mendoza, Carmen Lissette Veloso Ramos, Edinson Edgardo Cornejo-Saavedra, Sandra María Sepúlveda Yelpo and Rodrigo Fuentes-Solís

This paper aims to analyze decisions about payment rates on credit card statements by using background factors and perceptions that indirectly influence beliefs, according to the…

Abstract

Purpose

This paper aims to analyze decisions about payment rates on credit card statements by using background factors and perceptions that indirectly influence beliefs, according to the theory of planned behavior.

Design/methodology/approach

Since legal and institutional frameworks and household financial surveys are heterogeneous among countries, household data on the Chilean economy is used as the starting point in this matter.

Findings

The probability that an individual chooses to pay amounts less than the total billing of their credit cards rises with essential variables related to perceived behavioral control. Being the head of the household, being younger, perceiving a high or excessive financial burden of debt and facing unfavorable and unexpected situations that divert the budget, among others, are relevant to repayment decisions.

Originality/value

The novelty of this article is that its psychological approach differs from the traditional focus of economic rationality regarding credit cards. The results are relevant for policymakers and financial regulators due to implications for household behavioral finance and means of payment.

Propósito

Analizamos la decisión de la tasa de pago de los estados de cuenta de tarjetas de crédito a través del uso de factores de fondo y percepciones que indirectamente inciden en las creencias de acuerdo a la teoría del comportamiento planeado.

Diseño/metodología/enfoque

Debido a que los marcos legales e institucionales, así como también las encuestas financieras de hogares son heterogéneas entre países, se utilizan datos de los hogares de la economía chilena como un punto de partida en esta materia.

Hallazgos

La probabilidad de que un individuo elija pagar un monto menor que el total de facturación de sus tarjetas de crédito es afectada por variables proxy asociadas al control conductual percibido. La condición de ser jefe de hogar, ser más joven, la percepción de una alta o excesiva carga financiera de la deuda, y enfrentar situaciones desfavorables e inesperadas que desvían del presupuesto, entre otras, son relevantes para las decisiones de pago.

Originalidad

La novedad de este artículo es que su enfoque difiere del enfoque tradicional de la racionalidad económica en relación a las tarjetas de crédito. Los resultados son relevantes para los hacedores de política y reguladores financieros debido a sus implicancias para las finanzas conductuales de los hogares y sus medios de pago.

Details

Academia Revista Latinoamericana de Administración, vol. 37 no. 1
Type: Research Article
ISSN: 1012-8255

Keywords

Article
Publication date: 29 March 2023

Javier Martínez-Falcó, Bartolomé Marco-Lajara, Patrocinio del Carmen Zaragoza-Sáez and Luis A. Millan-Tudela

The research focuses on analysing the effect of wine tourism (WT) on the green performance (GP) of Spanish wineries, as well as the mediating role of green intellectual capital…

Abstract

Purpose

The research focuses on analysing the effect of wine tourism (WT) on the green performance (GP) of Spanish wineries, as well as the mediating role of green intellectual capital (GIC) and the moderating effect of circular economy practices (CEPs) developed by wineries in this main relationship. In addition, age, size and protected designation of origin (PDO) membership are introduced as control variables to increase the precision of the cause–effect relationships analysed.

Design/methodology/approach

A conceptual model is proposed through the literature review carried out and then verified through structural equation modelling (PLS-SEM) based on data obtained from a survey of 202 Spanish wineries between September 2021 and January 2022.

Findings

The results of the study show that WT activity has a positive and significant effect on the GP of wineries, also demonstrating the mediating effect of GIC and the moderating role of CEPs in this relationship.

Originality/value

The study contributes to the academic literature in several ways. First, to the best of our knowledge, no previous study has addressed the impact of WT on the set of wineries' ecological intangibles. Second, to the authors’ knowledge, no previous study has analysed the mediating effect of GIC on the WT-GP relationship. Third, there is no previous attempt to deal with the moderating role of CEPs in the main relationship under analysis. Fourth, the proposed theoretical model has not been previously addressed in the academic literature.

Details

British Food Journal, vol. 126 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 17 April 2023

Javier Martínez-Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara and Luis A. Millan-Tudela

The research aims to analyze the effect of corporate social responsibility (CSR) on sustainable performance (SP), as well as the mediating effect of organizational commitment (OC…

Abstract

Purpose

The research aims to analyze the effect of corporate social responsibility (CSR) on sustainable performance (SP), as well as the mediating effect of organizational commitment (OC) and consumer satisfaction (CS) on this link. In addition, the variables age, size and membership of a Protected Designation of Origin (PDO) are included as control variables to increase the precision of the cause–effect relationships under study.

Design/methodology/approach

A theoretical model is formulated to achieve the proposed research objectives, which is then tested by structural equation modeling (PLS-SEM) on the basis of primary data obtained from a survey of 196 Spanish wineries between September 2022 and January 2023.

Findings

The findings of the research show that CSR has a positive and significant effect on the SP of wineries, demonstrating also the mediating effect of OC and CS in this link.

Originality/value

There are several reasons that justify the originality of this study. First, the present research advances the knowledge and understanding of the meaning of the CSR–SP relationship of wineries. Secondly, to our knowledge, there are no previous studies that have analyzed OC and CS as measurement variables in the CSR–SP link in the wine context, so the study provides new scientific knowledge. Thirdly, to the best of our knowledge, the proposed theoretical model has not been previously tested, so the study advances the academic literature and management decisions on CSR and sustainability.

Article
Publication date: 20 October 2023

Javier Martínez-Falcó, Bartolomé Marco-Lajara, Patrocinio Zaragoza-Sáez and Eduardo Sánchez-García

The purpose of this study is to analyze the effect of wine tourism on the economic, social and environmental performance, i.e. the sustainable performance, of Spanish wineries. In…

Abstract

Purpose

The purpose of this study is to analyze the effect of wine tourism on the economic, social and environmental performance, i.e. the sustainable performance, of Spanish wineries. In addition, age, size and membership in the protected designation of origin are introduced as control variables to increase the precision of the cause-effect relationships analyzed.

Design/methodology/approach

A conceptual model is proposed, which is tested by means of structural equation modeling based on data from a survey of 202 Spanish wineries.

Findings

The results indicate the existence of a positive and significant link between wine tourism activities and the three performance typologies analyzed in the Spanish wine context.

Originality/value

The study contributes to the academic literature on wine tourism in a remarkable way, as, to the best of the authors’ knowledge, there is no previous literature that has addressed the effect of wine tourism on the sustainable performance of Spanish wineries, making the study useful for both academics and wine professionals who are considering the implementation or development of this typology of tourism in their facilities.

Details

International Journal of Wine Business Research, vol. 36 no. 1
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 27 February 2024

Marco Antonio Robledo

Customer transformation is currently overlooked in service research. This article aims to conceptualize customer transformation and develop a research agenda to encourage more…

Abstract

Purpose

Customer transformation is currently overlooked in service research. This article aims to conceptualize customer transformation and develop a research agenda to encourage more exploration in this area.

Design/methodology/approach

This conceptual article builds on the literature on transformation and related topics in psychology, sociology, education and anthropology.

Findings

The presented definition of customer transformation distinguishes itself from other related concepts such as minor change. The research agenda, structured around five themes, reveals four distinctive attributes of customer transformation that warrant academic investigation. These include the inability of businesses to guarantee transformations, the potential tension between transformational aspirations and immediate needs and well-being, the imperative of cultivating long-term engagement and the likelihood of encountering customer resistance. This highlights the criticality of embracing a customer-centric approach in transformational services.

Research limitations/implications

Given the vastness of the topic, the literature review is limited and the research agenda could be widened. Furthermore, the dynamic nature of the subject introduces the possibility that the conceptual framework and research agenda may become outdated. Lastly, the universal applicability of the findings and the proposed conceptual framework are uncertain, necessitating potential validation across diverse contexts. The practical implications may also fall short of addressing the specific challenges encountered by different industries or businesses.

Practical implications

The article provides insights on customer transformation and strategies for businesses to support ongoing transformations, emphasizing personalized engagement and co-creating value to meet evolving customer aspirations.

Social implications

The need for development and growth is more pressing and decisive than ever. This need is often not well understood and, as a result, is not addressed by either scholars or companies. This paper helps address that social need.

Originality/value

The research enriches the service literature by paving the way for a crucial subfield in service research. Additionally, it establishes a shared understanding of customer transformation by highlighting its distinct characteristics and analyzing their implications for service management, proposing a conceptual framework and research agenda.

Details

Journal of Service Theory and Practice, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-6225

Keywords

Book part
Publication date: 25 March 2024

Isabel Ruiz-Mora, Ileana Zeler and Andrea Oliveira

Research on the role of women in Public Relations (PR) has seen a notable increase in recent years (Topić et al., 2019), yet exploratory studies on the subject remain limited…

Abstract

Research on the role of women in Public Relations (PR) has seen a notable increase in recent years (Topić et al., 2019), yet exploratory studies on the subject remain limited, particularly concerning the role of women in the academic sphere of PR in Spain. Guided by the imperative to reflect on the role of PR professionals operating within the Spanish academic landscape, this chapter aims to identify and reflect on the role of women in PR academia in Spain to discover the extent to which women are leading the communication faculties where PR is taught; to identify the presence of women in the departments where communication studies take place and to determine women's leadership in national research activity. This study follows a combined approach with two dimensions, exploratory and interpretative, combining quantitative and qualitative techniques. The interpretative approach is developed using a focus group with women currently working in PR education and leading projects and institutions in the Spanish academia. Through this research, we discover the struggles and opportunities they face and identify possible solutions and ideas to improve the situation of women in academia and, specifically, in PR.

Details

Women’s Work in Public Relations
Type: Book
ISBN: 978-1-80455-539-2

Keywords

Article
Publication date: 23 January 2024

Chong Wu, Zijiao Zhang, Chang Liu and Yiwen Zhang

This paper aims to propose a bed and breakfast (B&B) recommendation method that takes into account review timeliness and user preferences to help consumers choose the most…

Abstract

Purpose

This paper aims to propose a bed and breakfast (B&B) recommendation method that takes into account review timeliness and user preferences to help consumers choose the most satisfactory B&B.

Design/methodology/approach

This paper proposes a B&B ranking method based on improved intuitionistic fuzzy sets. First, text mining and cluster analysis are combined to identify the concerns of consumers and construct an attribute set. Second, an attribute-level-based text sentiment analysis is established. The authors propose an improved intuitionistic fuzzy set, which is more in line with the actual situation of sentiment analysis of online reviews. Next, subjective-objective combinatorial assignments are applied, considering the consumers’ preferences. Finally, the vlsekriterijumska optimizacija i kompromisno resenje (VIKOR) algorithm, based on the improved score function, is advised to evaluate B&Bs.

Findings

A case study is presented to illustrate the use of the proposed method. Comparative analysis with other multi-attribute decision-making (MADM) methods proves the effectiveness and superiority of the VIKOR algorithm based on the improved intuitionistic fuzzy sets proposed in this paper.

Originality/value

Proposing a B&B recommendation method that takes into account review timeliness and user customization is the innovation of this paper. In this approach, the authors propose improved intuitionistic fuzzy sets. Compared with the traditional intuitionistic fuzzy set, the improved intuitionistic fuzzy set increases the abstention membership, which is more in line with the actual situation of attribute-level sentiment analysis of online reviews.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 28 November 2023

Juan José Blázquez-Resino, María Pilar Martínez-Ruiz and Ana Isabel Muro Rodríguez

Given the great tourist attractiveness of Spain at international level, tourism has become one of the main sources of income and employment, as well as a basic pillar of the…

Abstract

Purpose

Given the great tourist attractiveness of Spain at international level, tourism has become one of the main sources of income and employment, as well as a basic pillar of the Spanish economy. With these ideas in mind, this paper aims to study how the different promotion strategies implemented in the industry have influenced the evolution of tourism in Spain since the early 20th century.

Design/methodology/approach

The research is a general review, providing a historical examination of the diverse promotion strategies deployed in the tourism industry in Spain over the past decades. It focuses on the descriptive approach of these strategies and their implications throughout the 20th century and the beginning of the 21st century.

Findings

The findings reveal a shift in recent years from strategies focused on Marketing 1.0 to strategies that, apart from being centered on consumer values (therefore, Marketing 3.0), are beginning to rely to a greater extent on information and communication technologies (ICT) and sustainability, more in line with the more recent Marketing 4.0 and even Marketing 5.0.

Social implications

This work has many implications for the management of public and private operators in the industry, including the need to incorporate the latest marketing trends – most notably the advances in ICT and sustainability.

Originality/value

The study offers an in-depth understanding of how marketing strategies have been used in the tourism sector in Spain from the end of the 19th century to the present day, which is highly original compared to previous studies.

Details

Journal of Historical Research in Marketing, vol. 16 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 2 January 2024

Frank Lefley, Gabriela Trnková and Helena Vychová

This study aims to contribute to the literature on board gender diversity by soliciting university students' views on several perceptions raised by academics concerning the…

Abstract

Purpose

This study aims to contribute to the literature on board gender diversity by soliciting university students' views on several perceptions raised by academics concerning the suitability of women to serve on corporate boards. In particular, if the opinions of male students differ from those of female students, this showing any gender bias.

Design/methodology/approach

The study is part of a much more comprehensive investigation into board gender diversity. It adopts a questionnaire approach, with this paper focussing on twelve research statements. Two hundred and ninety-six university students completed the questionnaires at a public university in the Czech Republic during March–April 2023. A pilot questionnaire was conducted in February 2023, resulting in minor changes being made. The data is analysed using SPSS and MedCalc® statistical software.

Findings

Whilst, in some respects, it supports the literature in relation to the observations highlighted in the research statements concerning female traits/characteristics, there is unmistakable evidence of gender bias in the respondents' opinions regarding the qualities women can bring to corporate boards. Overall, this research shows a negative bias by male respondents towards the positive attributes females can bring to the boardroom. This bias may influence the selection of female directors in the future. This research suggests that the apparent discrimination against women is not just because they are female but from a perceived mismatch between inferred female characteristics and male stereotype leadership requirements. There is, however, no gender bias with respect to students' leadership aspirations.

Practical implications

The findings of this research should help with policy-making decisions concerning the selection of future corporate board directors and help break down any negative gender selection bias. The paper adds to the discussion and debate about ethical issues related to business and broader society concerning gender diversity in senior management roles. It also adds to the political debate on the issue of legislative gender initiatives.

Originality/value

The research respondents' perceptions may well influence the decision-making process for the selection of future corporate directors. Whilst these current perceptions may, and invariably will, change over time, it is important to identify them at an early stage in the respondents' careers. This research gives a better understanding of the perceived qualities that women bring to corporate boards from an inexperienced perspective.

Details

Corporate Communications: An International Journal, vol. 29 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

1 – 10 of 17