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Businesses increasingly find themselves competing in highly dynamic markets, making visibility of the future limited and the strategic way forward ambiguous. The purpose of this paper is to present the findings from a survey of UK media executives and identify their outlook for the industry, and an evaluation of their usage and satisfaction with the tools that they use to manage their businesses.

The survey sampled 24 UK media executives who had responsibility for strategy and other functional areas of their business.

The survey found four strong themes amongst media executives. These were related to the launch of new products and services, seeking innovation through collaborative partnerships, leveraging their brand and content through new platforms, and uncertainty regarding the future direction of the industry.

The paper will provide media executives with a better understanding of the management tools at their disposal and how these can be used to improve performance in a number of key areas. Non‐media executives will be able to draw on the paper's findings to see how other firms are managing turbulent and uncertain market conditions.

This is the first survey of the UK media industry in terms of examining the strategic tools that are being used to manage media firms through turbulence and uncertainty.

This paper aims to investigate the role of quality management (QM) practices in the success of strategic alliances.

Through a review of the literature, a conceptual model employing a relational view of inter‐organizational competitive advantage is proposed, which attempts to address the concept of quality management in strategic alliances and networks.

Trust and co‐operative learning have emerged as critical factors that affect the success of strategic alliances. The proposed model, while integrating elements of quality management and strategic alliances, determines alliance success and alliance satisfaction as the outcomes of strategic alliances. Several propositions have been developed to address the relationship between different constructs in the model. The effects of trust and co‐operative learning on alliance performance are discussed, and key areas for research are identified.

Companies can achieve a higher level of performance and satisfaction from alliances.

While previous research on quality management has been focused on the implementation of quality management within a firm, by extending the concept of quality management to strategic alliances this paper expands quality management implementation beyond the traditional view of quality.

The purpose of this study is to develop and test a theoretical model of international strategic alliance (ISA) relationship development underpinned by the foreign investment decision process.

The conceptual model demonstrates an ISA investment decision process consisting of three ex ante formation aspects – parent firm top management's general attitude towards alliances, scope of parent's cooperation analysis for the focal alliance, and interfirm collaborative history – and two key ex post relational outcomes – parent's willingness to invest in the alliance business and satisfaction with the relationship. The theoretical propositions were tested among a sample of 94 ISAs using structural equation modelling.

The results show that top management attitude towards alliances is negatively associated with scope of cooperation analysis, but only where collaborative history exists. Scope of cooperation analysis, in turn, positively influences willingness to invest. And together these factors exert a positive influence on relationship satisfaction.

The ISA literature has devoted significant attention to partner characteristics important in venture formation, as well as to post‐formation partnership management issues. However, there is a dearth of empirical research explaining the role of venture formation aspects in influencing ISA relationship development and success. The study adds to the limited empirical research work on the role of venture formation aspects in influencing ISA relationship development and success. It provides new and detailed insights for business practitioners and academic researchers concerning the behavioural, decision process underlying ISA partnership progression.

The purpose of this research is to investigate the combination of relational and organizational resource factors that influence small‐to‐medium‐sized firm satisfaction with their supply chain portfolio performance.

This research employs two complementary theoretical lenses frequently used in the explanation of relationship performance, resource‐based view of the firm and strategic behavior theory. The authors then used an international survey based in three Northern European countries to test their hypotheses with hierarchical linear regression.

The quantitative analysis supports all three hypotheses indicating that supply chain portfolio flexibility is an important determinant for small‐to‐medium‐sized firm satisfaction with supply chain portfolio performance. Additionally, firm alliance orientation and entrepreneurial orientation both significantly influence the relationship between supply chain flexibility and performance satisfaction.

This research is limited by the categorization of the supply chain portfolio flexibility types as high and low resource linkages by the researchers. Future research may look at additional ways to measure individual agreements and have firms categorize them according to resource requirements. However, the findings of this research provide a theoretical and empirical foundation through the application of resource‐based view of the firm and strategic behavior theory for future research in the area of small‐to‐medium‐sized firms and their satisfaction with supply chain portfolios.

Important managerial implications are found for small to medium‐sized firms and larger firms that work with them when managing portfolio satisfaction. This research indicates that it makes sense for managers to consider categorizing supply chain relationships similar to the way they categorize their end‐user relationships. This allows small‐to‐medium‐sized firms across the portfolio to be segmented into groups where appropriate relationship maintenance can take place and where more suitable satisfaction goals can be defined in terms of operational metrics.

The framework developed in this paper provides insights on small‐to‐medium‐sized firm satisfaction with supply chain portfolio performance. This research stimulates a new research stream towards an integrated theory of supply chain portfolio management.

With the current trend toward globalisation and the increasing competitive and technological challenges of today's environment the formation of international strategic alliances has become an important part of many firm's international business strategies. Experience with international strategic alliances has shown that they face a number of problems, which can often result in the termination of the alliance. This study, therefore, aims to assess the impact of both behavioural and organisational characteristics on the success of international strategic alliances. The results show that behavioural characteristics play a more significant role in explaining overall alliance performance compared to organisational characteristics. High levels of commitment, trust, coordination, interdependence and communication are found to be good predictors of international strategic alliance success. Conflict, meanwhile, is found to hamper good performance. By contrast organisational characteristics such as structure and control mechanisms are found not to strongly influence the success of international strategic alliances.

Increasingly, companies are using alliances and joint ventures to pursue entrepreneurial opportunities. These collaborations are voluntary arrangements between two or more firms that exchange, share, bundle, and create resources in pursuit of entrepreneurial opportunities. This paper proposes that the innovativeness and risk characteristics of these entrepreneurial collaborations significantly influence the outcomes that partner firms realize. Furthermore, interfirm trust works to moderate the effects of these characteristics and allows partners to effectively manage these arrangements. Using data from a sample of alliances and joint ventures engaged in new product development in the telecommunications, medical, and electronics industries, we empirically test the effects of these characteristics on partner satisfaction and partnership success.

Strategic alliances involve uncertainty, interdependence, and vulnerability, which often create adverse situations. This paper seeks to understand how alliance managers respond to these adverse situations by examining the influence of four exchange variables on response strategies.

A scenario‐based experiment provides empirical support for a typology consisting of seven conceptually and empirically distinct response strategies: exit, opportunism, aggressive voice, creative voice, considerate voice, patience, and neglect.

The results indicate that economic satisfaction, social satisfaction, alliance‐specific investments, and the availability of attractive alternatives differentially and interactively affect response strategies.

The study offers two main contributions to alliance literature. First, the seven response strategies accurately represent reactions that alliance managers use to deal with adverse situations. Second, the study findings validate and extend previous alliance research by highlighting that a comprehensive response strategy typology is necessary to disentangle the effects of the four exchange conditions on response strategy use, which fosters theory development and managers' ability to manage their alliances effectively.

The study contributes to the process perspective on strategic alliances by highlighting the various response strategies that alliance managers use to deal with adverse situations and their antecedents.

This article aims to take a further step forward in examining those important business factors that will shape the future of best practice in the quality management of internal and external strategic alliances.

The article presents a speculative scenario on the future of strategic alliances in education, training, development and business, inspired learning by applying information and data from well‐established professional alliance management sources as the underpinning context for its guidelines.

Many different attempts have been and still are being made by business and academic institutions to set up working relationships that are intended to work well for both parties. These relationships travel under various titles, with the term “partnership” being the most common. Problems of sustainability and/or quality of outcomes are prevalent as a result of the alliance management perspective being taken on a limited understanding of the total relationship dynamics for success; too narrow a perspective on what dynamics have to be managed. Models for success are, however, readily available.

In the broader context there is a wealth of research, best practice and practical experience in the field of strategic alliance management. iPCo's current research is therefore focused on how this professional resource and experience can be adopted to provide a quality framework of management practice that will enable business management to ensure that they make the right choices in the selection and construction of their strategic learning relationships both internally and externally.

The need for major innovations in the management of lifelong training and learning is now well established. Trying to achieve the successful implementation of these developments on a piecemeal basis has, however, proved to be an unrewarding process for many managers. The inertia of large institutional bodies and the “not invented here” syndrome have been proved to slow down or sideline major innovations. Knowing the size of the problem in each situation and how to deal with it effectively and efficiently at the right level is now one of the main strategic imperatives for corporate university managers.

The aims of this paper are: to argue the role of Kelley's personal relationship theory (PRT) in explaining the maintenance and success of alliance outcomes; to argue the inclusion of communication between supply chain partners as a major component of relationship capital in addition to trust and commitment; to test the impact of interdependence between supply chain partners on strategic alliance outcomes; and to test the role of relationship capital as a mediating construct between interdependence.

A questionnaire was constructed and sent to 2,156 supply chain managers in Malaysia. The questionnaire captured three constructs: interdependence – task, goal and reward; relationship capital – trust, commitment, and communication; and strategic alliance outcomes – goal, value‐creation, and re‐evaluation. The companies were selected randomly from the Federation of Malaysian Manaufacturers (FMM) directory. Structural equation modeling (SEM) was used to test the hypotheses.

The major findings are: communication must be included as a major component of relationship capital in addition to trust and commitment; Kelley's PRT plays a prominent role in explaining the maintenance and success of strategic alliance outcomes; interdependence has a significant relationship with relationship capital; relationship capital has a significant relationship with strategic alliance outcomes; and relationship capital acts as a pure mediator between interdependence and strategic alliance outcomes.

This research contributes significantly to the theoretical and empirical developments that enrich the strategic alliance literature.

The purpose of this paper is to identify different information flow strategies to enhance integration in strategic alliances and studies these strategies with respect to contextual factors and the impact on performance.

The paper examines empirical data gathered from 56 manufacturing companies, describing 112 supply chain relationships. An empirical taxonomy is created based on cluster analysis.

Based on a parsimonious description of inter‐firm information flows in the literature and this paper's empirical findings, three types of alliances are identified: Silent; Communicative; and IT intensive. While Silent alliances have the poorest overall performance, substantial similarities are found between Communicative and IT intensive alliances. In particular, the analysis suggests that IT intensive alliances, albeit performing better on operational capabilities, are not performing better on relationship satisfaction compared to Communicative alliances. Additional analyses indicate that partners of an IT intensive alliance are substantially more interdependent and larger in size.

This research presents a taxonomy of information flow strategies in a supply chain context. This research is not describing causality, since the data are not longitudinal in nature.

Managers need to selectively invest in IT according to an overall supply chain integration strategy, which also takes softer, less technological forms of integration into consideration.

This research provides insight into inter‐firm information flows from a contingency perspective, recognizing heterogeneity of firms and supply chain practices.