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Global warming and drastic environment fluctuations have given rise to worldwide emergency, demanding to discover the most unexplored area in the field of social responsibility that is, consumer social responsibility (CnSR). This study aims to define the novel term “CnSR” and its antecedents to accomplish long-term sustainability. An in-depth analysis is executed to discover key antecedents, and proposed tool validation is implemented with the help of the big size of consumer population.

Primary data are collated using consumer responses, and reliability statistics were analyzed implementing Cronbach's alpha, and factor analysis is performed for required validation.

Probing existing research, CnSR was mostly correlated with consumers’ ethical and moral behavior. The present work proposes a unique tool which has successfully revealed a broader approach resulting in four vital antecedents: environmental orientation (EO), ethical and moral disposition (EMD), spiritual orientation (SO) and orientation toward shared consumption (OSC). Cronbach's alpha is adopted to determine internal consistency of the survey and has showed precision of 0.953 which affirms accuracy of the proposed tool.

Splitting of EO using factor analysis into environmental oriented preference (EOP) and recyclable oriented preference (ROP) has indicated further required inputs for better understanding.

Sustainable issues were limited to corporates in the form of corporate social responsibility (CSR) activities. Present work demands consumer awareness about their consumption consequences and fix their responsibility to achieve long-term sustainability.

The present study is the first to identify the antecedents of CnSR and effectively demonstrates a tool for the same.

The prevalence of diabetes has increased manifold and now become a public health problem from being mild disorder. There is a need to discover more effective and safer antidiabetic agents by utilizing the rich heritage of medicinal plants. Tannins are polyphenols that are obtained from various parts of different plants belonging to multiple species and considered as potential drugs for the treatment of non-insulin-dependent diabetes mellitus. The paper aims to discuss these issues.

The study was conducted in three phases: incorporation of Babul powder in biscuits: assessment of Glycemic Index (GI): suitability of Babul powder on diabetic subjects statistical analysis: area under curve (AUC) for increase in blood glucose was calculated by trapezoidal rule and means were tested for significance by paired t-test. Mean glucose levels of all subjects were calculated for each time point. p<0.05 was considered statistically significant.

Tannins are polyphenols that are obtained from various parts of different plants belonging to multiple species. As an indigenous plant of Rajasthan, Babul contains high amount of tannin levels ranging from 18 to 27 percent in deseeded pods from ssp. indica, whereas ssp. nilotica reached up to 50 percent. Hence, Babul was selected as the source of tannin and subjected to diabetics for its suitability. The study concluded that Babul powder is effective in management of blood glucose levels even the simple sugars also and can be considered as suitable for diabetics. The active component for the purpose may be the presence of tannin in the Babul.

The study was conducted on limited number of subjects. A confirmation study is suggested on the diabetic population.

The prevalence of diabetes is rapidly rising all over the globe at an alarming rate. Over few decades, the status of diabetes has changed from being considered as a mild disorder of the elderly to one of the major causes of morbidity and mortality affecting the youth and middle-aged people. Therefore, the present study focused on the development of tannin-based nutraceutical for incorporation in common foods and its health-promoting effect on diabetes.