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1 – 10 of 34Malcolm W. Pennington and Steve M. Cohen
Michael Porter, considered by corporate managers and business analysts to be one of strategic planning's leading theorists, is a professor of business policy at the Harvard…
Abstract
Michael Porter, considered by corporate managers and business analysts to be one of strategic planning's leading theorists, is a professor of business policy at the Harvard Business School. Author of the recent bestseller Competitive Strategy and guest columnist for The Wall Street Journal, Professor Porter is noted for his heady stock of insightful planning theories. Here, in an interview conducted by Planning Review Senior Editor Malcolm W. Pennington and Managing Editor Steve M. Cohen, Professor Porter candidly discusses his entry into the field of strategic planning and the application of his theories to specific industries.
Everybody talks about formal planning. Everyone reads the literature. And most people agree that the concept is compelling and logical, and that planning is a thoroughly grand and…