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Guthrie Wilson (1914‐1984) was one example of the trend of migration of teachers from New Zealand public schools to Australian private schools. The purpose of this paper is to explore this particular case with a view to revealing some of the dynamics involved and challenges facing certain types of Australasian schools in the 1950s and 1960s.

This article is essentially founded on empirical historical research and on analysis of data from published and archival sources and from interviews with participants and observers. It is placed in the context of the literature on both educational change in Australasia and trans‐Tasman migration at the time.

Although Guthrie Wilson craved recognition as a novelist, he excelled as a school Principal, partly because he seemed to fit certain notions of education, leadership and manhood which suited the Council of The Scots College Sydney. In the 1960s, the Council wanted to maintain traditions which appeared to have been weakened by Wilson's progressive predecessor and challenged by social change. Though he fulfilled the Council's expectations, Wilson also proved to be a mediator between traditional and progressive education. Thus, Wilson could be both an honourable representative of the “Old School” and modestly progressive.

Biographical studies can reveal unsuspected patterns as well as challenge casual generalizations. Images of schools and of their leadership, held by both contemporaries and later observers, can prove to be subtly misleading on closer inspection. In particular, the article confronts a number of school myths which affect not only the schools involved but all schools, mutatis mutandis.

‘Countrymindedness’ is a resonant but perhaps manufactured term, given wide currency in a 1985 article by political scientist and historian Don Aitkin in the Annual, Australian Cultural History. Political ideology was his focus, as he charted the rise and fall ‐ from the late nineteenth century to around the 1970s ‐ of some ideological preconceptions of the Australian Country Party. These were physiocratic, populist, and decentralist ‐ physiocratic meaning, broadly, the rural way is best. Aitkin claimed the word was used in Country Party circles in the 1920s and 1930s, but gave no examples. Since the word is in no dictionary of Australian usage, or the Oxford Dictionary, coinage may be more recent. No matter. Countrymindedness is a richly evocative word, useful in analysing rural populism during the last Australian century. I suggest it can usefully be extended to analyzing aspects of the inner history of Euro‐settlement in recent centuries.

Argues that by utilizing a standard evolutionary model of marketing it is possible to map out three key stages in the development of electioneering, each of which is directly comparable with the production, sales and marketing orientations in commerce. In politics the respective phases can be labelled the propaganda, media and marketing approaches to the electorate. Using this framework the differences between the three campaign orientations become self‐evident. Interestingly, it also becomes possible to trace the similarities in approach, specifically the important, if previously largely unrecognized, role that basic marketing concepts have played in British elections since the beginning of the century. Contrary to popular perception, professional advertising and image consciousness are not legacies of the 1980s but date back to the decade following the introduction of near universal suffrage in 1918. The realization of popular television and consumer marketing in the 1950s exacerbated the need for more coherent party image management. Finally in the late 1970s and 1980s both main contenders for government underwent strategic changes akin to embracing a marketing orientation.