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Article
Publication date: 1 January 2012

Chen-Yueh Chen, Yi-Hsiu Lin and Yen-Kuang Lin

The Chinese Professional Baseball League (CPBL) experienced a rapid decline in attendance after the mid 1990s. In this study, market demand analysis is used to discover the causes…

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Abstract

The Chinese Professional Baseball League (CPBL) experienced a rapid decline in attendance after the mid 1990s. In this study, market demand analysis is used to discover the causes of variation in CPBL attendance from 1990 to 2008. The ordinary least squares (OLS) is employed for model estimation. From this model, empirical evidence reveals that a homogenous sport substitute, Taiwan Major League (TML), the Major League Baseball (MLB) effect and game-fixing scandals in CPBL negatively influence CPBL attendance. Additionally, real income is found to negatively affect CPBL attendance, making CPBL games an inferior product. The proposed model accounts for approximately 91% of variation in CPBL attendance between 1990 and 2008.

Details

International Journal of Sports Marketing and Sponsorship, vol. 13 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Book part
Publication date: 27 August 2013

Ted Baker, Timothy G. Pollock and Harry J. Sapienza

In this study we examine how resource-constrained organizations can maneuver for competitive advantage in highly institutionalized fields. Unlike studies of institutional…

Abstract

In this study we examine how resource-constrained organizations can maneuver for competitive advantage in highly institutionalized fields. Unlike studies of institutional entrepreneurship, we investigate competitive maneuvering by an organization that is unable to alter either the regulative or normative institutions that characterize its field. Using the “Moneyball” phenomenon and recent changes in Major League Baseball as the basis for an intensive case study of entrepreneurial actions taken by the Oakland A’s, we found that the A’s were able to maneuver for advantage by using bricolage and refusing to enact baseball’s cognitive institutions, and that they continued succeeding despite ongoing resource constraints and rapid copying of their actions by other teams. These results contribute to our understanding of competitive maneuvering and change in institutionalized fields. Our findings expand the positioning of bricolage beyond its prior characterization as a tool used primarily by peripheral organizations in less institutionalized fields; our study suggests that bricolage may aid resource constrained participants (including the majority of entrepreneurial firms) to survive in a wider range of circumstances than previously believed.

Details

Entrepreneurial Resourcefulness: Competing With Constraints
Type: Book
ISBN: 978-1-78190-018-5

Keywords

Article
Publication date: 4 June 2019

Kyu-soo Chung, Christopher Brown and Jennifer Willett

The purpose of this paper is to examine the factors that motivate Korean baseball fans to support Korean Major League Baseball (MLB) players and to identify the effects of the…

Abstract

Purpose

The purpose of this paper is to examine the factors that motivate Korean baseball fans to support Korean Major League Baseball (MLB) players and to identify the effects of the motivations on identification and behavioral loyalty.

Design/methodology/approach

Data were collected using a self-administered questionnaire at three Korean universities. A model was designed to see which three motivations (commitment to Korean baseball, interests in MLB and ethnic identity) affect loyalty behaviors to support Korean MLB players. In the model, the mediating effect of player identification is set to the relation between the three motivations and behavioral loyalty. The moderating effect of team identification is also set to the relation between player identification and behavioral loyalty. Collected data (n=294) were first analyzed via confirmatory factor analysis to ascertain the factor structure of the study model. Then, the study performed a structural equation modeling which finds the magnitude and significance of each causal path among designed factors.

Findings

All the effects were found to be significantly positive except team identification whose moderating effect was not significant. Interests in MLB had the greatest impact on the fan’s player identification followed by commitment to the Korean baseball league and their ethnic identity. It was also found that the influence of player identification was positive on behavioral loyalty.

Originality/value

This work can help MLB expand their fan base internationally, especially in Asian countries.

Details

Sport, Business and Management: An International Journal, vol. 9 no. 3
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 9 May 2016

Nola Agha and Daniel A. Rascher

The purpose of this paper is to understand why some sports show a positive economic impact and other sports do not, and to identify a common set of explanatory factors explaining…

Abstract

Purpose

The purpose of this paper is to understand why some sports show a positive economic impact and other sports do not, and to identify a common set of explanatory factors explaining the differences.

Design/methodology/approach

This explanatory research reviews the economic impact literature to identify the underlying conditions that would theoretically allow any sport, large or small, to generate positive economic effects.

Findings

Nine conditions are identified that, when present, could allow a community to experience a positive economic impact from a team or stadium. These are then used to explain the discrepancy in known empirical outcomes in major and minor league baseball (MiLB). It appears as if major league teams are more likely to violate the conditions than minor league teams. This research finds theoretical support for previous suggestions that smaller teams and events may be beneficial to local economies. In doing so, it also explains previous empirical results that found some MiLB classifications are associated with positive gains in per capita income.

Practical implications

Stakeholders can use the nine conditions to understand expected economic impact of their relevant sports. This research provides a comprehensive guide to understanding when economic impact can be positive.

Social implications

This research helps explain some of the existing controversy regarding economic impact analysis.

Originality/value

It is the first research to help provide a pre-set of conditions that can help predict whether positive economic impact will occur for specific sports teams or stadium projects.

Details

Sport, Business and Management: An International Journal, vol. 6 no. 2
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 24 June 2020

Young Joon Park, Fan Zhang and Yeujun Yoon

This study aims to examine the “external effect” of a migrated star player on their domestic sport industries. By exploring the new aspect of star power, this study provides…

Abstract

Purpose

This study aims to examine the “external effect” of a migrated star player on their domestic sport industries. By exploring the new aspect of star power, this study provides important insight and critical implication to many relevant stakeholders in the professional sports league. Particularly, this is critical under the recent circumstance where the globalization of sports products becomes the central strategic issue of the world-class leagues.

Design/methodology/approach

In this paper, the external effect of star players migrated from three Asian leagues (Japan, Korea and Taiwan) to Major League Baseball in the USA, the world-class baseball league, on their domestic league attendance demand was empirically investigated. For the analysis, comprehensive historical data from various reliable sources from each league were collected.

Findings

The findings of the paper strongly support the external effect of migrated stars significantly existing in all the three leagues. The effect is consistent across various measurements of migrated star players. More interestingly, the effect was found to be mixed across different leagues; for example, migrated star players increases in domestic league attendance in Japan, while it decreases in Korea and Taiwan. This indicates that the external effect of migrated star players depends on the characteristics of the domestic leagues. In addition, it was found that the external effect was substantial enough to compare to the effect of major demand drivers such as team winning, competitive balance and star power. For managerial implications, this study also provides revenue projections induced by the impact of migrated star players.

Originality/value

This study opens a new chapter related to star power topic and immediately calls for future studies regarding this external effect, particularly, theoretical and behavioral approaches.

Details

International Journal of Sports Marketing and Sponsorship, vol. 22 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Book part
Publication date: 7 December 2017

Rick Burton

Abstract

Details

Sport Business in Leading Economies
Type: Book
ISBN: 978-1-78743-564-3

Article
Publication date: 14 June 2013

Richard D. Cotton

The purpose of this paper is to investigate how the changing of institutional logics in an established field shapes the developmental networks of high‐achievers.

Abstract

Purpose

The purpose of this paper is to investigate how the changing of institutional logics in an established field shapes the developmental networks of high‐achievers.

Design/methodology/approach

This research combines time series analysis of more than 80 years of historical data (1922‐2004) with qualitative analysis of induction speeches of 99 hall of fame players from the same period.

Findings

Findings indicate that a change in field logics from a more staid “insular” logic to a market or more business‐oriented logic coincided with changes in key players' developmental networks. In particular, the key players' self‐identified developmental relationships become both more numerous and more diverse in nature. Results of the time series analysis connect the shift in logic with the late 1950s which was an important time in Major League Baseball's history. It was during this period that, for the first time, each team had at least one African American player on their roster and each team had an average of at least one full‐time scout based in a country outside the USA – both indicators of MLB's increasingly global search for talent.

Research limitations/implications

The study focuses on extraordinary career performers (versus all performers) in an all‐male professional sport where the nature of the sport and the number of organizations remains relatively stable over time.

Practical implications

These findings show how changes to industry level logics can affect individual level changes in mentoring and developmental networks. In particular, they demonstrate how organizations can create and remove potential developer roles as their respective logics change from era to era.

Originality/value

This is the first known study to explore the effect of macro level changes on mentoring and developmental networks at the individual level.

Article
Publication date: 1 January 2011

Adrian Pritchard

The cricket Indian Premier League (IPL) was set up in late 2007 and played for the first time in 2008. The IPL is probably the first time in the history of professional team sport…

145

Abstract

The cricket Indian Premier League (IPL) was set up in late 2007 and played for the first time in 2008. The IPL is probably the first time in the history of professional team sport that an Asian league has become stronger than a European one. This paper examines the IPL's first year of operation, comparing its organisation with Major League Baseball and the English Football League. The paper concludes that the IPL has more in common with Major League Baseball, although it has, in some respects, proved more flexible than both in its mode of operation.

Details

International Journal of Sports Marketing and Sponsorship, vol. 12 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 8 May 2018

James J. Zhang, Euisoo Kim, Brandon Mastromartino, Tyreal Yizhou Qian and John Nauright

The purpose of this paper is to encourage scholarly inquiries to critically examine broad perspectives of marketing and business operations in the sport industry of growing…

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Abstract

Purpose

The purpose of this paper is to encourage scholarly inquiries to critically examine broad perspectives of marketing and business operations in the sport industry of growing economies.

Design/methodology/approach

A comprehensive review of literature was the primary research method to introduce the following critical questions, “what are the major challenges in the sport industry of developing economies in a globalized market environment and what to do?”.

Findings

Seven articles are selected based on their theoretical and practical contributions.

Originality/value

This special issue is committed to trigger more investigations into sport businesses in developing countries and ultimately advancing theories and seeking solutions.

Details

International Journal of Sports Marketing and Sponsorship, vol. 19 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 11 January 2018

Joel Maxcy and Pauline Milwood

The purpose of this paper is to focus an empirical investigation on the financial ramifications of regulatory policies on American professional team sport leagues, while at once…

Abstract

Purpose

The purpose of this paper is to focus an empirical investigation on the financial ramifications of regulatory policies on American professional team sport leagues, while at once including the inseparable effects on the outcomes of contests. The authors conduct a comparative analysis of the impact of alternative regulatory mechanisms adopted by American professional team sport leagues, and their implications for the league performance.

Design/methodology/approach

The paper conducts a comparative analysis of ten years of financial and contest data from Major League Baseball (MLB) and National Hockey League (NHL). Using relative measures of payroll and profits for the two leagues, the authors test hypotheses on the impact of the market-based payroll taxes of the MLB with the strict payroll limits imposed by the NHL and their relationship to both financial and contest outcomes of the two leagues.

Findings

The comparison of MLB and NHL shows that market-based tax incentives are more consistent with the league financial objectives than strict, enforced mandates, suggesting that comparatively higher profits are associated with the MLB’s approach when compared to the strict bounds imposed by the NHL. Conversely, the comparison of player costs in the NHL and MLB reveal no distinguishable features based on the alternative regulatory methods.

Originality/value

This paper provides an initial, valuable assessment of different regulatory mechanisms on the on- and off-field (-ice) performance of MLB and NHL. Given that MLB has adopted market-based tax incentives to regulate payroll (the competitive balance tax), and the NHL has imposed strict payroll limits (hard salary cap), the authors at once consider MLB’s innovative revenue-sharing system alongside the NHL’s more conventional and restrained method of revenue redistribution, and their implications for performance.

Details

Sport, Business and Management: An International Journal, vol. 8 no. 1
Type: Research Article
ISSN: 2042-678X

Keywords

1 – 10 of 279