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Article
Publication date: 8 March 2024

Hossein Mansouri, Abdullah Rasaee Rad, Rodoula H. Tsiotsou and Maizaitulaidawati Md Husin

The study aims to identify critical factors that influence football fans’ support of their favorite team by examining the impact of social responsibility, brand credibility and…

Abstract

Purpose

The study aims to identify critical factors that influence football fans’ support of their favorite team by examining the impact of social responsibility, brand credibility and team brand equity on patronage intentions of professional football teams.

Design/methodology/approach

An online survey collected data from 331 football fans of the Persian Gulf Premier League (PGPL) in Iran. The data were analyzed using partial least squares structural equation modeling (PLS-SEM).

Findings

The findings revealed that corporate social responsibility (CSR) is able to influence brand equity, brand credibility and patronage intentions. Also, brand equity and brand credibility were found to be positively related to patronage intentions. In addition to that, the findings show that brand equity and team credibility partially mediate the relationship between CSR and patronage intentions.

Practical implications

The findings provide valuable insights to sports teams/club managers aiming to attract new fans and retain current ones by investing in CSR and enhancing brand credibility and equity. Strategies to integrate CSR into relationship marketing and brand management are outlined.

Originality/value

This study empirically highlights the critical role of adhering to CSR and the effects of brand credibility and equity in enhancing patronage intentions among football team fans.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 14 August 2023

Maizaitulaidawati Md Husin, Shahab Aziz and Mehwish Iqbal

This paper aims to provide bibliometric data from previously published research in Islamic fund management. Several categories, such as the most influential authors, the keywords…

Abstract

Purpose

This paper aims to provide bibliometric data from previously published research in Islamic fund management. Several categories, such as the most influential authors, the keywords and themes of the previously published research, were analyzed. Also, this paper provides a rigorous background for Islamic mutual funds research by synthesizing and reviewing the content of the previously published research to identify the gaps and provide future research direction.

Design/methodology/approach

Data were gathered from Scopus databases from the year 2007 until 2022. A total of 115 articles were found published over the period of 15 years. Three different software, namely, R-Studio, VOSviewer and Excel are used to analyze the data that depict, among others, the most impactful authors in the field, the top journals covering Islamic fund management research and the most cited document. Content analysis of the previously published research was also provided.

Findings

Publication in Islamic funds started gaining attention in the year 2012 and after. Collaborative works on Islamic funds are not strong yet among the contributory nations, although the USA and Malaysia contributed the highest number of publications. This study also found that there was a lack of research collaboration among authors in this research field, and most of the articles published were concentrated on the performance measurements of Islamic funds.

Research limitations/implications

Researchers might find the results of this paper useful, as they provide a comprehensive analysis of the previously published research in the field.

Practical implications

While these findings gave an overview of the intellectual structure of the research field, they also have the potential to inspire scholars working on Islamic funds research to collaborate on new research projects. Managers can also use this research to further enhance the emergence of Islamic fund management.

Originality/value

This is a comprehensive paper that examines previously published research in the field of Islamic fund management. The findings of this research benefit practitioners and researchers wishing to embark on research in this niche area.

Details

Journal of Islamic Marketing, vol. 15 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

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