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1 – 10 of 11Mahmood Hajli and Mohammad Hajli
Empowered by Web 2.0 and social media, consumers join online communities and produce social capital. They generate information for online communities by sharing their…
Abstract
Purpose
Empowered by Web 2.0 and social media, consumers join online communities and produce social capital. They generate information for online communities by sharing their knowledge, information and experience, and thus support organisational learning. Co‐creation of value with consumers instead of co‐creation of value for consumers is a new strategy for organisational development. The purpose of this paper is to investigate social factors introduced through social media to sport organisations in the co‐creation of value with fans.
Design/methodology/approach
This research adopts social capital and social support theory and investigates the way sport organisations can apply social relationship with fans in online communities in order to co‐create value for organisational development. The study looks at the current literature and the potential theoretical development for organisational learning.
Findings
Social interaction of individuals through social media and online communities has introduced co‐creation of value with customers. This behaviour originates from the supportive climate that has emerged through Web 2.0, where individuals share their information, knowledge, and experience through online communities. This co‐creation offers online social support as a source of social capital for organisations. The results can be beneficial for the development of sport organisations in the co‐creation of value with fans.
Research limitations/implications
The clear implication of the research would be whether sport organisations can develop virtual communities and offer rich means that facilitate individuals' interactions. The research highlights the theoretical foundation and opportunities for sport organisational development. However, the study does not provide an empirical test of the theory. Therefore, an empirical test of the research theory is a future research direction.
Originality/value
This research investigates social factors introduced through social media to sport organisations in the co‐creation of value with fans. The contribution of the research is to provide the theoretical bases for a new research area for sport organisational development through social media. Sport organisations can learn from the social interactions of their fans and develop their strategies. This research shows how sport organisations can use social capital theory and online social support to progress in the industry.
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Social relationships on the internet through the emergence of Web 2.0 applications created new opportunities for business. This is mainly because of the growth of social…
Abstract
Purpose
Social relationships on the internet through the emergence of Web 2.0 applications created new opportunities for business. This is mainly because of the growth of social networking sites, which has also developed e‐commerce. The current development in e‐commerce opened a new stream, entitled social commerce, which is using social technologies to create an environment for generating social interactions. These social interactions can drive online social support in e‐commerce, which in turn is creating trust and an increased intention to use social commerce.
Design/methodology/approach
This research used social support theory and related theories on intention to use to propose a theoretical framework for the adoption of social commerce.
Findings
The model predicts that forums and communities, ratings, reviews, referrals and recommendations are helping to introduce new business plans for e‐vendors. The model also shows trust is an on‐going issue in e‐commerce and can be built through social commerce constructs.
Research limitations/implications
There is limited research in the area of social commerce which this study seeks to redress. This study proposes a new model which can be extended by other constructs. However, the research needs to empirically test the constructs of the proposed model and their relationship.
Originality/value
This paper introduces social commerce constructs, namely; recommendations and referrals, forums and communities and rating and reviews. The bases of the model proposed in this research are IT adoption and literature in the area such as PU and intention to buy or trust. These highlight the key role of ICT in the behaviour of online customers. This can be a development for e‐commerce adoption models and the results signify that IS has a reference discipline for the behaviour of online consumers. This is an issue in marketing where not enough attention is paid to the importance of IT and IS.
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Mahmood Hajli, Hatem Bugshan, Xiaolin Lin and Mauricio Featherman
The emergence of Web 2.0 opened a new route for education to use the values derived from this development. The future of e-learning is social learning, where individuals…
Abstract
Purpose
The emergence of Web 2.0 opened a new route for education to use the values derived from this development. The future of e-learning is social learning, where individuals can learn online due to the facility of social media. Social media such as online communities are places for social interactions between users. These social interactions are the way forward and can drive social support in an online context. This paper aims to explore the impact of these interactions
Design/methodology/approach
This study uses social support theory to explore the impact of social interactions on the internet on learning and education. The research uses a case study and investigates the health industry.
Findings
The paper explains the development in e-learning through social media and the emerging concept of social learning.
Originality/value
The contribution of this research is to emphasise social relationships of individuals in the internet and social interaction in online communities which enhance their learning qualities. The research drawn on social support theory describes social learning as a future for e-learning.
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Mahmood Hajli, Julian M. Sims and Valisher Ibragimov
Since the 1970s productivity growth in most economies slowed, while information and communication technology expenditures increased: the “information technology (IT…
Abstract
Purpose
Since the 1970s productivity growth in most economies slowed, while information and communication technology expenditures increased: the “information technology (IT) productivity paradox.” Some researchers reported an end to the paradox, but this is most likely due to IT industry growth approaching the Year 2000 phenomenon. The purpose of this paper is to update IT productivity paradox research.
Design/methodology/approach
For comparability this research replicates methods employed by previous studies but employs a two-level approach: first macroeconomic indicators; second labor and multi-factor productivity.
Findings
Findings suggest IT investment has high positive correlation with gross domestic product growth, but not labor or multi-factor productivity. This ambiguity suggests the paradox is still poorly understood.
Research limitations/implications
The findings are not conclusive; the authors cannot confirm or reject the existence of the productivity paradox. The global recession and banking crisis makes it prudent to wait until recovery before analyzing data from that period.
Practical implications
Lack of convincing evidence supporting positive effects from IT investment suggests some firms benefit from IT investment, but not others, and that IT investment has questionable returns.
Social implications
Firm level studies might find IT investment benefits some firms, but lack of convincing macroeconomic level evidence of positive effects of IT investment suggests the paradox still exists.
Originality/value
This research updates the IT productivity paradox demonstrating the phenomenon is still poorly understood and thus worthy of further study, questioning the benefits of IT investment for industry and national economies.
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– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
When a doctor says more people die as a result of worrying about illnesses they might or might not have, rather than illness itself, the medic's opinion might lack the backing of hard facts and figures. But it is one worth noting, especially when the internet has become such a hypochondriacs' playground where they can discover a multitude of symptoms and immediately start to be frightened by them.
Practical implications
The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to digest format.
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Wu He, Feng-Kwei Wang and Vasudeva Akula
This paper aims to propose a knowledge management (KM) framework for leveraging big social media data to help interested organizations integrate Big Data technology…
Abstract
Purpose
This paper aims to propose a knowledge management (KM) framework for leveraging big social media data to help interested organizations integrate Big Data technology, social media and KM systems to store, share and leverage their social media data. Specifically, this research focuses on extracting valuable knowledge on social media by contextually comparing social media knowledge among competitors.
Design/methodology/approach
A case study was conducted to analyze nearly one million Twitter messages associated with five large companies in the retail industry (Costco, Walmart, Kmart, Kohl’s and The Home Depot) to extract and generate new knowledge and to derive business decisions from big social media data.
Findings
This case study confirms that this proposed framework is sensible and useful in terms of integrating Big Data technology, social media and KM in a cohesive way to design a KM system and its process. Extracted knowledge is presented visually in a variety of ways to discover business intelligence.
Originality/value
Practical guidance for integrating Big Data, social media and KM is scarce. This proposed framework is a pioneering effort in using Big Data technologies to extract valuable knowledge on social media and discover business intelligence by contextually comparing social media knowledge among competitors.
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Nisreen Ameen, Ali Tarhini, Mahmood Shah and Nnamdi O. Madichie
The transition from multichannel to omnichannel retailing requires a better conceptualisation, especially for customer experience in smart shopping malls. Therefore, this…
Abstract
Purpose
The transition from multichannel to omnichannel retailing requires a better conceptualisation, especially for customer experience in smart shopping malls. Therefore, this study aims to propose a theoretical model that captures customers’ omnichannel experiences in smart shopping malls in terms of personal interaction, physical environment and virtual environment encounters. It examines the mediating role of flow experience on the relationship between the three types of encounters and customers’ intention to revisit smart shopping malls.
Design/methodology/approach
The study draws on four key theories: the service encounter model, trust-commitment theory, flow theory and experiential value theory. A total of 553 completed questionnaires were collected from customers (millennials) in the United Kingdom (UK). The data was analysed using partial least squares-structural equation modelling.
Findings
The findings show that physical environment encounters and personal interaction encounters play a significant role in customers’ omnichannel experiences in smart malls. Also, of significance are the following aspects of virtual environment encounters: interface design, personalisation, trust, privacy, consumer–peer interaction and relationship commitment. The findings highlight the significant mediating role of flow on the relationships between these three types of encounters and intention, and the effect of flow on omnichannel service usage in smart shopping malls.
Originality/value
The research contributes to the existing literature by proposing a conceptual model: the smart shopping mall omnichannel customer experience (SSMCE) model. The findings offer practical guidance to shopping malls and retailers who wish to enhance the customer omnichannel experience.
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Muhammad Azeem Abro, Rohaizat Baharun and Ahsan Zubair
This study aims to investigate the impact of consumer advocacy on community usefulness and brand avoidance. Moreover, the study scrutinizes the mediating role and impact…
Abstract
Purpose
This study aims to investigate the impact of consumer advocacy on community usefulness and brand avoidance. Moreover, the study scrutinizes the mediating role and impact of organizational feedback/response and moderating role of information credibility.
Design/methodology/approach
The explanatory and cross-sectional research design was used in the study. Primary data were collected from broadband internet users and 249 responses gathered across the country. The study sample comprises of individuals sharing unfavorable service experiences on social media.
Findings
The key findings of the study highlight that consumer advocacy is a type of complaining method, which is used to help other society members; hence, there is a strong relationship among consumer’s advocacy and society’s usefulness. Brand avoidance is the outcome of stronger reactions by consumer advocates and through efficient organizational feedback, the impact of advocacy can be mitigated. Moreover, the study found that effective organizational explanations can be a useful remedy to brand avoidance. Furthermore, the research revealed that information credibility does not moderate the relationship between consumer advocacy and brand avoidance.
Practical implications
The study findings will help practitioners in determining effective strategies to restrict and control brand avoidance.
Originality/value
The social side of consumer argumentative behavior is still an under-research area, which is addressed in the paper. This is the unique study, which explores the mediating impact of organizational feedback on consumer advocacy, brand avoidance and usefulness for society in the implicit perspective.
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Shasha Zhao and Constantinos-Vasilios Priporas
The purpose of this paper is to engage in a comprehensive review of the research on information technology (IT)-mediated international market-entry alliances.
Abstract
Purpose
The purpose of this paper is to engage in a comprehensive review of the research on information technology (IT)-mediated international market-entry alliances.
Design/methodology/approach
This paper provides a theory-informed conceptual framework of IT-enabled cross-border interfirm relationships and performance outcomes. It integrates perspectives of resource-based view (RBV) and transaction cost economics (TCE) to argue that the establishment of interfirm IT capabilities enhances the marketing performance of the foreign partner in the host location by improving interfirm relationship governance. Furthermore, IT-related risks and contextual restrictions are identified as important moderators.
Findings
Conceptualisations of IT capabilities, IT-enhanced interfirm governance, and IT-led marketing performance improvement are suggested. Drawing on RBV and TCE, IT resources, related human resources, and IT integration between partner firms in combination enhances the ability of firms to manage the relationship more effectively through shared control, interfirm coordination, cross-firm formalisation, and hybrid centralisation. These benefits then bring about better upstream and downstream marketing performance in the host location. Additionally, IT capabilities help to mitigate possible contextual limitations and risks.
Research limitations/implications
The paper offers a number of theory- and literature-informed research propositions which can be empirically tested in future studies.
Practical implications
Top managers of firms currently in or planning to enter international alliances for market entry should carefully consider effective development of interfirm IT capabilities in terms of readiness of hardware and software, human resources, and organisational resources.
Originality/value
The paper provides an integrated framework and propositions which contribute to limited understanding and appreciation of IT value in international market-entry alliances.
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