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Maha S. Abdo, Samira A. Ahmed, Basmah K. Awad and Mohamed H. Elsharnouby
This study aims to identify the determinants of customers' green purchasing behaviors. First, the study examines the relationship between green self-identity (GSI) and…
This study aims to identify the determinants of customers' green purchasing behaviors. First, the study examines the relationship between green self-identity (GSI) and green peer influence (GPI) on green purchase behavior (GPB). Second, it examines the relationships between both GSI and GPI, and purchasing behavior mediated by green consumption values (functional value (FV) and social value (SV)). Third, it investigates the moderating effect of customer disidentification (CDI) on the relationships between GSI and both green consumption values. Finally, it investigates the indirect relationships between GSI and purchasing behavior moderated by CDI.
A quantitative study is conducted using a survey of 204 Egyptian buyers of organic food products. AMOS and Hayes's PROCESS macro are used to test the hypotheses under investigation.
The customer's peer influence and GSI are found to have a positive impact on green purchasing behavior. Additionally, the mediating impact of values and the moderating impact of CDI are also confirmed.
This study helps organic food companies in identifying the determinants of customers' green purchasing behavior. The results of the study will guide the efforts of green marketing professionals in promoting green products in the Egyptian market.
Since the notion of green consumption is still in its infancy, there is a need for further exploration on the green consumption concept to better understand customers' predictors of that type of consumption; accordingly, the current research was conducted.
Bree Akesson and Omri Grinberg
Palestinian children have been described as targets of the Israel government’s melange of mechanisms used to control the Palestinian people and territories. In this role…
Palestinian children have been described as targets of the Israel government’s melange of mechanisms used to control the Palestinian people and territories. In this role, Palestinian children are subjected to direct violence, bureaucratic constructs, interrogation, incarceration, and other various means of marginalisation and oppression. Simultaneously, Palestinian children have also been depicted as nationalised subjects and resources for the future of Palestine, upon which historical and ongoing national symbols are projected. Palestinian children, therefore, play a dual role within the conflict and in everyday life: both innocent and in need of protection while also embodying sites of resistance. Nowhere is this dual role more pronounced than within the Palestinian home. In order to explore the multiple roles that children represent within the physical structure of the home, this chapter draws upon the authors’ research experience using collaborative family interviews and testimony collections in home environments. The authors’ methodological engagement with children and families at the home-level has found children to be a present absence within the home, with adult family members dominating the data-gathering discourse. In other words, children are ubiquitous within Palestinian landscapes, but they are rarely heard from. However, in research, children’s voices may be acknowledged for brief moments when data-gathering methods such as drawing or neighbourhood walks are used. Children may also be cherished as a focus of family protection and future resistance against the occupation. While much research has considered children affected by political violence as both victims and actors, this chapter adds another layer by exploring the multiple roles and representations of children within the Palestinian home. The authors focus is not on how these representations are imposed upon children by adults, but rather how representations of children are enacted and negotiated within oftentimes protective home spaces.