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Article
Publication date: 24 October 2021

Maha Mohammed Yusr, Sany Sanuri Mohd Mokhtar, Selvan Perumal and Maruf Gbadebo Salimon

Several strategies and processes can help companies to enhance the success rate of new products. This study aims to identify a few strategies for that purpose represented…

Abstract

Purpose

Several strategies and processes can help companies to enhance the success rate of new products. This study aims to identify a few strategies for that purpose represented by total quality management (TQM) practices, building knowledge and capabilities. Moreover, the current paper discusses the role of applying TQM practices and customer knowledge management in developing the marketing capabilities of the organizations.

Design/methodology/approach

This study is a quantitative approach where the data collected from 141 manufacturing small and medium enterprises operating in Malaysia and partial least squares technique was used to test the hypotheses.

Findings

The findings of this study highly support all the proposed hypotheses and establish marketing capabilities as a facilitator in the relationship between TQM practices, customer knowledge management and product innovation performance. However, customer knowledge management and TQM were found not to have an impact on product innovation performance.

Originality/value

The introduced model contributes to enhancing the understanding of the impact of customer knowledge on the success of product innovation performance. The model further includes TQM as a process that helps the organization get customer satisfaction information. The incorporation of these two processes will support the organization’s capabilities in the innovation field.

Details

International Journal of Innovation Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-2223

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Article
Publication date: 7 August 2017

Maha Mohammed Yusr, Sany Sanuri Mohd Mokhtar, Abdul Rahim Othman and Yaty Sulaiman

The purpose of this paper is to investigate the effect of applying total quality management (TQM) on enhancing knowledge management processes. It also examine the…

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Abstract

Purpose

The purpose of this paper is to investigate the effect of applying total quality management (TQM) on enhancing knowledge management processes. It also examine the relationship between knowledge management and innovation performance in the Malaysian manufacturing sector.

Design/methodology/approach

This study used a survey method to test the formulated hypotheses. Therefore, the adopted questionnaire was used as an instrument to collect the needed data. The population of the study consisted of 800 big and medium manufacturing companies listed in Federation of Malaysian Manufacturers (2012).

Findings

The results of this paper support a positive and significant impact of TQM practice on knowledge management processes. Furthermore, the relationship between knowledge management and innovation performance has been a proved. However, further analysis on dimension level indicates that knowledge acquisition failed to show significant relationship with innovation performance.

Originality/value

This study addresses one of the recent issues within the Malaysian context of becoming a developed nation, which is innovation performance, specifically for manufacturing companies. To do so, the overlapping relationships among TQM practices, knowledge management, and innovation performance have been tested.

Details

International Journal of Quality & Reliability Management, vol. 34 no. 7
Type: Research Article
ISSN: 0265-671X

Keywords

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Article
Publication date: 12 March 2021

Maruf Gbadebo Salimon, Sany Mohd Mokhtar Sanuri, Olayemi Abdullateef Aliyu, Selvan Perumal and Maha Mohammed Yusr

The purpose of this study is to concurrently test the effect of cognitive absorption and perceived social presence on technology acceptance model core variables…

Abstract

Purpose

The purpose of this study is to concurrently test the effect of cognitive absorption and perceived social presence on technology acceptance model core variables, e-satisfaction and e-retention among undergraduate students of Northern Malaysian public universities.

Design/methodology/approach

To empirically test the model, the authors developed quantitative research by collecting data from 730 undergraduate students of public universities in the Northern states of Malaysia. Partial least squares–structural equation modeling was used to analyze the data.

Findings

The results of the study reveal that cognitive absorption has a direct significant and positive effect on perceived usefulness and perceived ease of use of e-learning platforms and an indirect effect on e-satisfaction and e-retention. Equally, perceived social presence has a direct positive and significant effect on perceived ease of use and an indirect effect on e-satisfaction and e-retention, while e-satisfaction positively and significantly influences electronic retention. However, perceived social presence has an insignificant effect on perceived usefulness.

Practical implications

The findings of this study provide insights to practitioners, academia and university management, policymakers, designers and marketers on how to use the selected variables to improve the e-learning systems generally, and LearningZone Moodle in particular.

Originality/value

Several studies have been conducted in the domain of electronic learning; none of them, however, concurrently linked cognitive absorption and perceived social presence with technology acceptance model core factors to predict e-satisfaction and e-retention using LearningZone Moodle. This study helps the research community to fill this gap as the literature lacks a concerted discussion concerning these variables to significantly predict e-satisfaction and e-retention in an online learning context.

Details

Journal of Systems and Information Technology, vol. 23 no. 1
Type: Research Article
ISSN: 1328-7265

Keywords

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Article
Publication date: 29 April 2021

Maruf Gbadebo Salimon, Sany Sanuri Mohd Mokhtar, Olayemi Abdullateef Aliyu, Maha Mohammed Yusr and Selvan Perumal

E-learning system has been widely acknowledged to have positive impacts on the learning process. Nevertheless, the intention to use it is globally low, thereby…

Abstract

Purpose

E-learning system has been widely acknowledged to have positive impacts on the learning process. Nevertheless, the intention to use it is globally low, thereby constituting puzzles to be solved. This study aims to proffer some insights to solve the puzzles.

Design/methodology/approach

The data of the study were collected through an online survey among 425 students of four private universities using interactive electronic board systems. Partial least squares structural equation modeling was used to analyze the data.

Findings

The significant results of the study reveal that system quality, information quality and teaching materials significantly influenced perceived usefulness. Technology innovativeness and information quality also significantly influenced perceived ease of use. Perceived usefulness and perceived ease of use equally influenced e-learning intention.

Originality/value

This research is one of the few studies that conceptualize a framework to study intention to use e-learning generally, and interactive electronic board in particular among four private universities using technology innovativeness, system quality, information quality, perceived usefulness, perceived ease of use and teaching materials.

Details

Journal of Applied Research in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-7003

Keywords

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