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Book part
Publication date: 28 July 2014

Magnus Fredriksson and Eva-Karin Olsson

The chapter proposes a model for evaluating environmental information based on informativity as a measurement of whether corporate environmental disclosures provide readers with…

Abstract

Purpose

The chapter proposes a model for evaluating environmental information based on informativity as a measurement of whether corporate environmental disclosures provide readers with information relevant for making reasonable assessments of companies’ environmental work.

Methodology/approach

On a general level, informativity denotes a set of universal principles for information qualities. In order to make informed assessments, information ought to provide readers with information on specific projects, outcome, and long-term impact. The model proposed herein allows researchers and practitioners to quantify corporate environmental information based on a set of key textual variables. By allowing for the quantification of qualitative information, the model allows for comparative studies of CSR communication across, for example, companies, sectors, and nations.

Research implications

The model is applicable for corporations with an interest to evaluate their performance by applying standardized and set principles.

Practical implications

The model can be used as a tool for consumers and investors alike in making better and more informed assessments about a corporation’s environmental initiatives and performances. This application is particularly relevant for stakeholders with an interest in developing statistical data for assessing and benchmarking environmental communication.

Originality

The chapter proposes a model for evaluating environmental information as a measurement of whether corporate environmental disclosures provide readers with information relevant for making reasonable assessments of companies’ environmental work.

Details

Communicating Corporate Social Responsibility: Perspectives and Practice
Type: Book
ISBN: 978-1-78350-796-2

Keywords

Article
Publication date: 10 May 2011

Josef Pallas and Magnus Fredriksson

The purpose of this paper is to outline a conceptual framework for the institutional preconditions for media work and how organizations establish these conditions.

1444

Abstract

Purpose

The purpose of this paper is to outline a conceptual framework for the institutional preconditions for media work and how organizations establish these conditions.

Design/methodology/approach

The work concurs with the stream of scholars who use social theory as their startingâ€point to understand and make sense of public relations as a societal phenomenon. Based on earlier empirical analysis and theoretical arguments this paper supports the notion of corporate media work as being much more complex and extensive than was earlier recognized. Vital to this is mediatization, a concept describing how media are transformed from being a mediator between institutions to becoming an institution in themselves.

Findings

The paper outlines three different ideal types of strategies of corporate media work: providing, promoting, and coâ€opting, resting on different aims and functions.

Originality/value

Organizational media work redefines, reshapes and structures the economic, political and social positions of organizations. Therefore scholars will be helped by a more developed framework to categorize and understand corporate media work in a mediatized society.

Details

Journal of Communication Management, vol. 15 no. 2
Type: Research Article
ISSN: 1363-254X

Keywords

Content available
Book part
Publication date: 28 July 2014

Abstract

Details

Communicating Corporate Social Responsibility: Perspectives and Practice
Type: Book
ISBN: 978-1-78350-796-2

Content available
Book part
Publication date: 28 July 2014

Abstract

Details

Communicating Corporate Social Responsibility: Perspectives and Practice
Type: Book
ISBN: 978-1-78350-796-2

Content available
Article
Publication date: 9 October 2009

Urša Golob and Klement Podnar

793

Abstract

Details

Corporate Communications: An International Journal, vol. 14 no. 4
Type: Research Article
ISSN: 1356-3289

Book part
Publication date: 28 July 2014

Abstract

Details

Communicating Corporate Social Responsibility: Perspectives and Practice
Type: Book
ISBN: 978-1-78350-796-2

Article
Publication date: 3 April 2020

Dag Yngve Dahle and Arild Wæraas

Internal aspects of public sector branding have received limited attention in existing research. The purpose is to examine, firstly, how public managers experience and handle the…

Abstract

Purpose

Internal aspects of public sector branding have received limited attention in existing research. The purpose is to examine, firstly, how public managers experience and handle the tension between empowering employees to be dedicated brand ambassadors while at the same time regulating their voice, and secondly, to outline some implications of aligning employee voice with the organization's brand, especially for the public interest.

Design/methodology/approach

The study is based on two sources of data. The first includes official admission statistics for high schools in Oslo, Norway, for 2018/2019. Schools in Oslo, a city which has introduced a competitive secondary education market, fall into three admission levels based on points necessary for entry. The second source is semi-structured interviews with principals in 15 high schools on different admission levels.

Findings

Most of the principals were concerned about how marketization of the high schools leads to a skewed distribution of students and an increasing divide between â€good’ and â€bad’ schools, but signalled market adaptation through their handling of employee voice. Due to reputation and branding concerns in the competition for students and funding, voice restrictions, not brand ambassadorship, was the preferred strategy to ensure brand alignment. The consequence of this strategy, the paper argues, is public silence at the expense of the public interest.

Research limitations/implications

Not interviewing teachers or middle managers may be seen as a limitation, but principals were chosen as they are the main decision makers and strategists in high schools. Using a qualitative research design may be a limitation, but this design was chosen as it seems appropriate in order to uncover the school executives' perceptions, experiences and thoughts.

Practical implications

Selling the brand to employees and enabling them to further sell it to external stakeholders is an enticing ideal but perhaps less possible to implement in reality for public sector organizations facing strong market mechanisms because the concern for the brand image takes precedence. Public sector managers should exercise care when managing employee voice so as to not negatively influence employees’ commitment to the brand. They should also be aware of the implications of voice restrictions for the public interest. Public silence may cause a less informed public with limited possibilities to make informed school choices and knowing how money is spent.

Originality/value

The present study is among the first to explore internal aspects of public sector branding. Researching the position of employee voice in brand alignment strategies is a novel contribution. The study is unique in its focus on the implications of branding for the public interest.

Details

International Journal of Organization Theory & Behavior, vol. 23 no. 3
Type: Research Article
ISSN: 1093-4537

Keywords

Article
Publication date: 1 August 2005

Bjarne Bergquist, Maria Fredriksson and Magnus Svensson

Total quality management has seen a tremendous rise of popularity in the 1980s and 1990s. Aims to question the effectiveness, utility and use of TQM among many people  

3319

Abstract

Purpose

Total quality management has seen a tremendous rise of popularity in the 1980s and 1990s. Aims to question the effectiveness, utility and use of TQM among many people – practitioners, as well as academics.

Design/methodology/approach

Discusses the lack of common interpretations of TQM based on literature study. The answer to the question whether TQM is a marvel or malpractice depends on several factors, for instance, in what kinds of organizations TQM is applied, what interpretation of TQM is made, and what input the theorists and practitioners have, i.e. their earlier environment, culture and values. Often respondents and opponents use the same word but mean different things.

Findings

TQM should not be rejected as a whole if one or even, many applications fail. TQM should, however, be applied with considerable consideration of the specifics of the target organization, the purpose of the organization, and the purpose of applying TQM.

Originality/value

The paper emphasizes the lack of common interpretations of TQM.

Details

The TQM Magazine, vol. 17 no. 4
Type: Research Article
ISSN: 0954-478X

Keywords

Article
Publication date: 11 July 2011

Peter Fredriksson and Magnus Persson

It is widely acknowledged that aspects of sustainable development (SD) should be integrated into higher level operations management (OM) education. The aim of the paper is to…

1922

Abstract

Purpose

It is widely acknowledged that aspects of sustainable development (SD) should be integrated into higher level operations management (OM) education. The aim of the paper is to outline the experiences gained at Chalmers University of Technology in Sweden from integrating aspects of SD into OM courses.

Design/methodology/approach

The paper is based on the authors' experiences from teaching at Chalmers University of Technology, and the integration of SD into OM courses. The paper thus relies on an action research approach, similar in many ways to other papers in the field.

Findings

The paper outlines several similarities between the fields of SD and OM. Although the results show that several challenges must be overcome when integrating the fields in courses. The challenges – that are scrutinized through the use of existing literature – relate to the scope differences between the fields, lack of SD aspects in OM text books, and misfit between needs and teacher competence, support, and course structures.

Originality/value

The paper adds understanding by specifically addressing the integration of SD into OM courses. Universities and teachers within the field can consider the challenges outlined when integrating the two fields in courses.

Details

International Journal of Sustainability in Higher Education, vol. 12 no. 3
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 6 April 2022

Zohreh Korani and Zahed Shafiei

This paper aims to find out how tourists in Tehran experience its public areas and pursue two main purposes. The first is to understand the characteristics of the public sphere in…

Abstract

Purpose

This paper aims to find out how tourists in Tehran experience its public areas and pursue two main purposes. The first is to understand the characteristics of the public sphere in Tehran and the second is to discover a way in which the public sphere can play a role in facilitating urban tourism in Tehran.

Design/methodology/approach

The methodology used in this study is qualitative and phenomenological. In-depth interviews with 26 participants were used to collect data. The interviews were then transcribed, and Maxqda software was used to analyze them.

Findings

The findings show that the public sphere is a useful tool to discover and explain how to talk and act in different places in Tehran. This sphere is evolving over time, from access to dialogue and finally to action. Although it is not possible to draw a clear line between the different levels of the public sphere, it seems that tourists in Tehran have now entered the literary public sphere. Although they have made efforts, they have not been able to reach the political public sphere and public action. The most important obstacles are the government and the citizens of Tehran.

Originality/value

This paper is unique about the connection between the public sphere and urban tourism. The public sphere is a manifestation of the principles of reciprocity and critical debate in the city and a space for understanding through public debate. The public sphere is also a space for equality, rationality and mutual understanding between individuals and reasoning based on speech exchange. Roles that, if given to tourists, could change tourism policy in Iran.

Details

International Journal of Tourism Cities, vol. 8 no. 4
Type: Research Article
ISSN: 2056-5607

Keywords

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