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The purpose of this paper is to present the methodological issues around developing a quantitative research instrument of the social impact of Polish public libraries. The results of the use of this instrument to survey users of Mazovian Province, Poland, are summarized as an example of its use.

The research focused on informational, educational and participatory aspects of social impact on the sidelines leaving cultural heritage issues. “Impact” and “social impact” were defined according to ISO 16439:2014. Information and documentation – methods and procedures for assessing the impact of libraries. The research instrument included questions both about the activities taken in libraries by its users and the benefits they gained. The questionnaire also contained questions which allowed to control the variables such as frequency of using libraries, socioeconomic factors and cultural practices. To describe dependencies, various statistical tests were applied. The study was conducted on the group of 1,098 users of 38 public libraries between February and June 2017.

Younger and people from smaller towns felt more benefits from using libraries. There are significant differences between types of benefits people of various age, financial status and household size experienced. People who went to libraries and other cultural institutions often experienced more benefits. The more a person performs activities in libraries, the more benefits he or she has. Some added value of particular activities is also visible.

Despite the efforts and the size of the sample, it is not representative of the population of library users in the Mazovian Province (mainly due to the data collection method – auditory survey).

Studying the social impact of the libraries in Poland is still at its beginning. The presented research is, therefore, exploratory in terms of cognitive and methodological value.

The purpose of this paper is to examine the role of social marketing programs in preventing drunk driving, and how protection motivation theory (PMT) can be used to create effective anti drunk driving communications.

Communication and program materials aimed at reducing drunk driving were identified and gathered from English‐language websites from the USA, Canada, UK, Australia, and New Zealand, and a qualitative review was conducted.

The review provides a description of the key themes and messages being used in anti drunk driving campaigns, as well as target population, campaign components, and sources of funding. A key facet of this review is the examination of the use of PMT in social marketing campaigns designed to prevent drunk driving.

The review presents social marketing campaigns aimed at preventing drunk driving in English‐speaking countries, and shows that PMT can be successfully used in this context. The paper provides a guide for future initiatives, as well as recommendations for social marketing practitioners.

Globalisation is generally defined as the “denationalisation of clusters of political, economic, and social activities” that destabilize the ability of the sovereign State to control activities on its territory, due to the rising need to find solutions for universal problems, like the pollution of the environment, on an international level. Globalisation is a complex, forceful legal and social process that take place within an integrated whole with out regard to geographical boundaries. Globalisation thus differs from international activities, which arise between and among States, and it differs from multinational activities that occur in more than one nation‐State. This does not mean that countries are not involved in the sociolegal dynamics that those transboundary process trigger. In a sense, the movements triggered by global processes promote greater economic interdependence among countries. Globalisation can be traced back to the depression preceding World War II and globalisation at that time included spreading of the capitalist economic system as a means of getting access to extended markets. The first step was to create sufficient export surplus to maintain full employment in the capitalist world and secondly establishing a globalized economy where the planet would be united in peace and wealth. The idea of interdependence among quite separate and distinct countries is a very important part of talks on globalisation and a significant side of today’s global political economy.

The purpose of this paper was to determine the profile of dairy product consumers in the organic market.

The study was based on a survey questionnaire developed by the author and administered to a total of 1,108 respondents. The statistical analysis (including descriptive statistics, the analysis of the discriminative function and the Chi2 test was performed with the use of Statistica 13.1 PL. The respondents’ gender was the factor behind the differences in how they behaved.

The consumers indicated the channels they rely upon to find information on organic dairy products; in addition to trusting the opinions of their family members and experts, they also use web platforms. Further, they specified their preferred locations for buying favorite products during the pandemic: specialized organic food shops, large distribution chains and online stores.

These outcomes will help in identifying target consumer segments and information channels for specific information and advertising messages. They also form an important resource for developing some potential strategies which the supply chain stakeholders could implement to promote organic consumption of dairy products.

This study identifies consumers’ preferred dairy products; motives for purchasing organic dairy products; barriers that consumers believe exist in the market; sources of knowledge about products purchased by consumers; and consumers’ preferred channels for purchasing organic dairy products. To the best of the author’s knowledge, this is the first study of dairy product consumers in the organic market in Poland.