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Article
Publication date: 14 April 2022

Santosh Nandi, Madhavi Latha Nandi and Sumita Sindhi

The paper aims to explore how Porter and Kramer’s “Creating shared value” (CSV) framework supports the multinational corporation’s business model to turn social problems…

Abstract

Purpose

The paper aims to explore how Porter and Kramer’s “Creating shared value” (CSV) framework supports the multinational corporation’s business model to turn social problems into business opportunities in two contextually different international markets.

Design/methodology/approach

Conceptually, the paper uses the CSV framework to argue that evaluation of business models in different societal contexts (geographically, culturally and economically) might be able to shed more light on the firm-societal needs. Empirically, the paper conducts a comparative content analysis of the business models of an international brand of a three-wheeler vehicle – Piaggio Ape – in Italy and India since its launch right after World War II. The content for qualitative analysis was identified using the Nexis Uni database.

Findings

Findings reveal that CSV outlines the strategy for firms to integrate societal concerns uniquely into their business models, rather than solving them in isolation. However, the business model performances resulting from these firm–society linkages may vary in an emerging market and a developed market. Regulatory fit is yet another factor that decides how well CSV could be applied.

Research limitations/implications

Given CSV’s contradictory perception in corporate governance literature, the study empirically establishes its theoretical value in explaining the actions and success of strategic decisions that large multinational firms take. The interactions between the underlying attributes of four CSV strategies, the regulatory fit and business model success are articulated in the form of propositions and an integrated CSV framework. Given the paper’s two-case comparative analysis, the generalizability of the identified attributes of the four CSV strategies is limited and therefore calls for future research using larger samples of firms practicing shared value perspectives.

Practical implications

Corporate and international business managers can use the study findings and the proposed framework to comprehend scenarios beyond business systems and to apply CSV as a tool to address market needs in concurrence with addressing environmental and societal concerns.

Originality/value

The paper is one of the initial attempts to evaluate and extend the “CSV” perspective in the international business context and, thus, promises a broad future research scope.

Details

Society and Business Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-5680

Keywords

Article
Publication date: 8 September 2021

Santosh Nandi, Madhavi Latha Nandi and Varsha Khandker

The purpose of this paper is to ascertain the determinants of mobile app stickiness (MASS) in emerging economies.

Abstract

Purpose

The purpose of this paper is to ascertain the determinants of mobile app stickiness (MASS) in emerging economies.

Design/methodology/approach

The study proposes a research model about how perceived interactivity (PI), perceived value, flow and self-efficacy influence MASS. The proposed model is then assessed in partial least square structural equation modeling using a survey sample of 587 mobile app users in India. Follow-up in-depth interviews are conducted to corroborate with statistical findings.

Findings

PI does not exert a significant direct influence on MASS. Rather, it is through perceived hedonic and utilitarian values and flow, which magnifies MASS. Also, mobile app users in emerging economies perceive an app to be interactive based on the app’s higher degrees of connectedness, non-verbal information and responsiveness, and not so much as reciprocity and control.

Research limitations/implications

Besides the demographic and geographic limitations of the sample, the study emphasizes only the positive cursors of MASS, such as value and loyalty benefits. It presents a future scope to empirically examine stickiness using negative cursors, such as identity theft, stress and health issues.

Practical implications

The study serves as a potential landscape for mobile app developers, consultants and service providers to identify unique daily-life requirements for mobile apps in emerging economies.

Social implications

The study creates a case for the mobile-commerce industry to consider socio-economic and socio-environmental factors while developing mobile apps for emerging economies.

Originality/value

Given the recent growth of mobile devices, services and broadband connectivity in emerging economies, this study provides a new perspective about different factors leading to MASS.

Details

Journal of Consumer Marketing, vol. 38 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 13 July 2020

Madhavi Latha Nandi, Santosh Nandi, Hiram Moya and Hale Kaynak

Using the resource-based theoretical view of the firm, this paper aims to explore how firms’ efforts to integrate blockchain technology (BCT) into their supply chain…

3064

Abstract

Purpose

Using the resource-based theoretical view of the firm, this paper aims to explore how firms’ efforts to integrate blockchain technology (BCT) into their supply chain systems and activities enable certain supply chain capabilities and, consequently, improve their supply chain performance.

Design/methodology/approach

Using an abductive research approach, a qualitative content analysis was conducted on 126 cases of firms attempting to implement a blockchain technology-enabled supply chain system (BCTeSCS). These firms spanning across multiple industries were identified using the Nexis Uni database.

Findings

Findings reveal that present BCTeSCS efforts are more-oriented toward improving operational-level capabilities (information sharing and coordination capabilities) than strategic-level capabilities (integration and collaboration capabilities). These operational and strategic-level capabilities alongside BCTeSCS deliver several supply chains performance outcomes such as quality compliance and improvement, process improvement, flexibility, reduced cost and reduced process time. However, outcomes may vary by industry type based on their uncertainties.

Research limitations/implications

Given the nascent state of BCT, accessibility to primary data about ongoing BCTeSCS efforts is limited. The presented framework is based on 126 cases of secondary information. Within this constraint, the paper finds scope to future empirical research by proposing a resource-based framework of BCTeSCS and related propositions.

Practical implications

The results and discussion of this study serve as useful guidance for practitioners involved in BCTeSCS integrations.

Social implications

The paper creates a BCTeSCS scenario for stakeholders to assume its potential socio-economic and socio-environmental pressures.

Originality/value

This paper is one of the initial attempts to examine BCTeSCS efforts across multiple industries, and thus, promises a broad future research scope.

Details

Supply Chain Management: An International Journal, vol. 25 no. 6
Type: Research Article
ISSN: 1359-8546

Keywords

Article
Publication date: 4 June 2018

Madhavi Latha Nandi and Jacob Vakkayil

The purpose of this paper is to adopt two different perspectives of an organization’s absorptive capacity, namely, the asset perspective and the capability perspective, to…

Abstract

Purpose

The purpose of this paper is to adopt two different perspectives of an organization’s absorptive capacity, namely, the asset perspective and the capability perspective, to examine its impact on enterprise resource planning (ERP) assimilation. While prior IT knowledge represents the asset perspective, organization’s combinative capabilities – formalization, cross-functional interfaces and connectedness – represent the capability perspective of absorptive capacity.

Design/methodology/approach

The study develops a hypotheses-based theory of absorptive capacity. Data for hypotheses testing are collected from Indian organizations using a cross-sectional survey method. Partial least-squares technique is used to test the proposed hypotheses.

Findings

The results reaffirm earlier work showing the importance of connectedness and cross-functional interfaces in ERP assimilation; other two factors (prior IT knowledge and formalization) were not found to be positively related to ERP assimilation. To obtain more insights regarding the latter unexpected results, the study checked the interaction effect of the nature of company ownership (private or state-owned). The results pointed to the existence of a negative relationship between prior IT knowledge and ERP assimilation particularly in the case of private organizations compared to state-owned organizations.

Originality/value

Previous studies on ERP have predominantly examined the influence of absorptive capacity on ERP implementation outcomes at the user level. The present study focuses on absorptive capacity at the organizational level using two perspectives. By utilizing two perspectives on absorptive capacity, namely, the asset perspective and the capabilities perspective, it illustrates how different aspects of absorptive capacity can be brought to light while studying its impacts.

Details

Business Process Management Journal, vol. 24 no. 3
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 12 September 2016

Madhavi Latha Nandi and Ajith Kumar

Centralization, which indicates distribution of decision-making power in organizations, is well-discussed in innovation literature as one of the influencing factors of…

4138

Abstract

Purpose

Centralization, which indicates distribution of decision-making power in organizations, is well-discussed in innovation literature as one of the influencing factors of innovation implementation. Motivated by a gap in enterprise resource planning (ERP) research, the purpose of this paper is to investigate the influence of centralization on the success of ERP implementation.

Design/methodology/approach

Centralization is characterized twofold: policy-related centralization (PRC) and work-related centralization (WRC). ERP implementation success is captured in terms of user acceptance and the use of the ERP system. Using organizational innovation theory, six hypotheses relating centralization, ERP implementation success, and organization size are built and tested using data gathered from 51 Indian organizations that implemented ERP. The data are analyzed using partial least squares-structural equation modeling.

Findings

User acceptance is significantly inhibited by PRC. WRC has a negative influence on use. The negative influence of PRC on acceptance is more pronounced in the case of larger organizations. On the whole, a decentralized set-up is favorable to ERP implementation success.

Originality/value

The study highlights the impact of a centralized management structure on success of ERP implementation and in doing so, it demarcates the varied influence of two types of centralization. It contributes to the scarce research on ERP implementation using the strong theoretical basis of organizational innovation. The findings highlight the implications of centralization to the implementation outcomes, for organizations embarking upon ERP.

Details

Journal of Enterprise Information Management, vol. 29 no. 5
Type: Research Article
ISSN: 1741-0398

Keywords

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