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Machine learning (ML) techniques are increasingly important in enabling business-to-business (B2B) companies to offer personalized services to business customers. On the other hand, humans play a critical role in dealing with uncertain situations and the relationship-building aspects of a B2B business. Most existing studies advocating human-ML augmentation simply posit the concept without providing a detailed view of augmentation. Therefore, the purpose of this paper is to investigate how human involvement can practically augment ML capabilities to develop a personalized information system (PIS) for business customers.

The authors developed a research framework to create an integrated human-ML PIS for business customers. The PIS was then implemented in the energy sector. Next, the accuracy of the PIS was evaluated using customer feedback. To this end, precision, recall and F1 evaluation metrics were used.

The computed figures of precision, recall and F1 (respectively, 0.73, 0.72 and 0.72) were all above 0.5; thus, the accuracy of the model was confirmed. Finally, the study presents the research model that illustrates how human involvement can augment ML capabilities in different stages of creating the PIS including the business/market understanding, data understanding, data collection and preparation, model creation and deployment and model evaluation phases.

This paper offers novel insight into the less-known phenomenon of human-ML augmentation for marketing purposes. Furthermore, the study contributes to the B2B personalization literature by elaborating on how human experts can augment ML computing power to create a PIS for business customers.

Every day, small and big incidents happen all over the world, and given the human, financial and spiritual damage they cause, proper planning should be sought to deal with them so they can be appropriately managed in times of crisis. This study aims to examine humanitarian supply chain models.

A new model is developed to pursue the necessary relations in an optimal way that will minimize human, financial and moral losses. In this developed model, in order to optimize the problem and minimize the amount of human and financial losses, the following subjects have been applied: magnitude of the areas in which an accident may occur as obtained by multiple attribute decision-making methods, the distances between relief centers, the number of available rescuers, the number of rescuers required and the risk level of each patient which is determined using previous data and machine learning (ML) algorithms.

For this purpose, a case study in the east of Tehran has been conducted. According to the results obtained from the algorithms, problem modeling and case study, the accuracy of the proposed model is evaluated very well.

Obtaining each injured person's priority using ML techniques and each area's importance or risk level, besides developing a bi-objective mathematical model and using multiple attribute decision-making methods, make this study unique among very few studies that concern ML in the humanitarian supply chain. Moreover, the findings validate the results and the model's functionality very well.

This study aims to develop a regression-based machine learning model to predict housing price, determine and interpret factors that contribute to housing prices using different data sets available publicly. The significant determinants that affect housing prices will be first identified by using multinomial logistics regression (MLR) based on the level of relative importance. A comprehensive study is then conducted by using SHapley Additive exPlanations (SHAP) analysis to examine the features that cause the major changes in housing prices.

Predictive analytics is an effective way to deal with uncertainties in process modelling and improve decision-making for housing price prediction. The focus of this paper is two-fold; the authors first apply regression analysis to investigate how well the housing independent variables contribute to the housing price prediction. Two data sets are used for this study, namely, Ames Housing dataset and Melbourne Housing dataset. For both the data sets, random forest regression performs the best by achieving an average R² of 86% for the Ames dataset and 85% for the Melbourne dataset, respectively. Second, multinomial logistic regression is adopted to investigate and identify the factor determinants of housing sales price. For the Ames dataset, the authors find that the top three most significant factor variables to determine the housing price is the general living area, basement size and age of remodelling. As for the Melbourne dataset, properties having more rooms/bathrooms, larger land size and closer distance to central business district (CBD) are higher priced. This is followed by a comprehensive analysis on how these determinants contribute to the predictability of the selected regression model by using explainable SHAP values. These prominent factors can be used to determine the optimal price range of a property which are useful for decision-making for both buyers and sellers.

By using the combination of MLR and SHAP analysis, it is noticeable that general living area, basement size and age of remodelling are the top three most important variables in determining the house’s price in the Ames dataset, while properties with more rooms/bathrooms, larger land area and closer proximity to the CBD or to the South of Melbourne are more expensive in the Melbourne dataset. These important factors can be used to estimate the best price range for a housing property for better decision-making.

A limitation of this study is that the distribution of the housing prices is highly skewed. Although it is normal that the properties’ price is normally cluttered at the lower side and only a few houses are highly price. As mentioned before, MLR can effectively help in evaluating the likelihood ratio of each variable towards these categories. However, housing price is originally continuous, and there is a need to convert the price to categorical type. Nonetheless, the most effective method to categorize the data is still questionable.

The key point of this paper is the use of explainable machine learning approach to identify the prominent factors of housing price determination, which could be used to determine the optimal price range of a property which are useful for decision-making for both the buyers and sellers.

This paper aims to present the novel stacked machine learning approach (SMLA) to estimate low-cycle fatigue (LCF) life of SAC305 solder across structural parts. Using the finite element simulation (FEM) and continuous damage mechanics (CDM) model, a fatigue life database is built. The stacked machine learning (ML) model's iterative optimization during training enables precise fatigue predictions (2.41% root mean square error [RMSE], R² = 0.975) for diverse structural components. Outliers are found in regression analysis, indicating potential overestimation for thickness transition specimens with extended lifetimes and underestimation for open-hole specimens. Correlations between fatigue life, stress factors, nominal stress and temperature are unveiled, enriching comprehension of LCF, thus enhancing solder behavior predictions.

This paper introduces stacked ML as a novel approach for estimating LCF life of SAC305 solder in various structural parts. It builds a fatigue life database using FEM and CDM model. The stacked ML model iteratively optimizes its structure, yielding accurate fatigue predictions (2.41% RMSE, R² = 0.975). Outliers are observed: overestimation for thickness transition specimens and underestimation for open-hole ones. Correlations between fatigue life, stress factors, nominal stress and temperature enhance predictions, deepening understanding of solder behavior.

The findings of this paper highlight the successful application of the SMLA in accurately estimating the LCF life of SAC305 solder across diverse structural components. The stacked ML model, trained iteratively, demonstrates its effectiveness by producing precise fatigue lifetime predictions with a RMSE of 2.41% and an “R²” value of 0.975. The study also identifies distinct outlier behaviors associated with different structural parts: overestimations for thickness transition specimens with extended fatigue lifetimes and underestimations for open-hole specimens. The research further establishes correlations between fatigue life, stress concentration factors, nominal stress and temperature, enriching the understanding of solder behavior prediction.

The authors confirm the originality of this paper.

Algorithm bias refers to repetitive computer program errors that give some users more weight than others. The aim of this article is to provide a deeper insight of algorithm bias in AI-enabled ERP software customization. Although algorithmic bias in machine learning models has uneven, unfair and unjust impacts, research on it is mostly anecdotal and scattered.

As guided by the previous research (Akter et al., 2022), this study presents the possible design bias (model, data and method) one may experience with enterprise resource planning (ERP) software customization algorithm. This study then presents the artificial intelligence (AI) version of ERP customization algorithm using k-nearest neighbours algorithm.

This study illustrates the possible bias when the prioritized requirements customization estimation (PRCE) algorithm available in the ERP literature is executed without any AI. Then, the authors present their newly developed AI version of the PRCE algorithm that uses ML techniques. The authors then discuss its adjoining algorithmic bias with an illustration. Further, the authors also draw a roadmap for managing algorithmic bias during ERP customization in practice.

To the best of the authors’ knowledge, no prior research has attempted to understand the algorithmic bias that occurs during the execution of the ERP customization algorithm (with or without AI).

Sentiment analysis is a text analysis method that is developed for systematically detecting, identifying, or extracting the emotional intent of words to infer if the text expresses a positive or negative tone. Although this novel method has opened an exciting new avenue for organizational research – mainly due to the abundantly available text data in organizations and the well-developed sentiment analysis techniques, it has also posed a serious challenge to many organizational researchers. This chapter aims to introduce the sentiment analysis method in the text mining area to the organizational research community. In this chapter, the authors first briefly discuss the central role of sentiment in organizational research and then introduce the traditional and modern approaches to sentiment analysis. The authors further delineate research paradigms for text analysis research, advocating the iterative research paradigm (cf., inductive and deductive research paradigms) that is more suitable for text mining research, and also introduce the analytical procedures for sentiment analysis with three stages – discovery, measurement, and inference. More importantly, the authors highlight both the dictionary-based and machine learning (ML) approaches in the measurement stage, with special coverage on deep learning and word embedding techniques as the latest breakthroughs in sentiment and text analyses. Lastly, the authors provide two illustrative examples to demonstrate the applications of sentiment analysis in organizational research. It is the authors’ hope that this chapter – by providing these practical guidelines – will help facilitate more applications of this novel method in organizational research in the future.

Artificial Intelligence (AI) has revolutionised the tourism industry, offering personalised experiences and streamlining operations. AI provides customised recommendations for travellers through data analysis and machine learning, making their journeys more meaningful. It has also improved efficiency through automated processes, chatbots and enhanced security measures. AI's ability to analyse large volumes of data enables tourism organisations to make data-driven decisions and target their marketing strategies effectively. One of the most notable contributions of AI in tourism is its ability to offer personalised recommendations. By analysing vast travel history, preferences and online behaviour, AI systems can provide tailored suggestions for destinations, accommodations, activities and dining options. This level of customisation enhances the overall travel experience, making it more relevant and satisfying for individual travellers. AI has also greatly improved operational efficiency within the tourism sector. Chatbots, powered by natural language processing, are increasingly being deployed by hotels, airlines and travel agencies to provide instant customer support and assistance. These chatbots can answer queries, offer recommendations and handle booking processes, reducing waiting times and enhancing customer satisfaction. In addition, facial recognition technology allows for quick and accurate identity verification at airports, hotels and other travel-related facilities. This improves security and provides travellers with a seamless and efficient experience. As technology advances, we expect AI to play a more prominent role in augmented reality, voice recognition and virtual assistants, further enhancing the travel experience and facilitating seamless interactions. In conclusion, AI has transformed the tourism industry by providing personalised recommendations, improving operational efficiency, enhancing security measures and enabling data-driven destination management.

Traditional Chinese medicine (TCM) prescriptions have always relied on the experience of TCM doctors, and machine learning(ML) provides a technical means for learning these experiences and intelligently assists in prescribing. However, in TCM prescription, there are the main (Jun) herb and the auxiliary (Chen, Zuo and Shi) herb collocations. In a prescription, the types of auxiliary herbs are often more than the main herb and the auxiliary herbs often appear in other prescriptions. This leads to different frequencies of different herbs in prescriptions, namely, imbalanced labels (herbs). As a result, the existing ML algorithms are biased, and it is difficult to predict the main herb with less frequency in the actual prediction and poor performance. In order to solve the impact of this problem, this paper proposes a framework for multi-label traditional Chinese medicine (ML-TCM) based on multi-label resampling.

In this work, a multi-label learning framework is proposed that adopts and compares the multi-label random resampling (MLROS), multi-label synthesized resampling (MLSMOTE) and multi-label synthesized resampling based on local label imbalance (MLSOL), three multi-label oversampling techniques to rebalance the TCM data.

The experimental results show that after resampling, the less frequent but important herbs can be predicted more accurately. The MLSOL method is shown to be the best with over 10% improvements on average because it balances the data by considering both features and labels when resampling.

The authors first systematically analyzed the label imbalance problem of different sampling methods in the field of TCM and provide a solution. And through the experimental results analysis, the authors proved the feasibility of this method, which can improve the performance by 10%−30% compared with the state-of-the-art methods.

The purpose of this study is to carry out a comparative analysis of four machine learning models such as linear regression, decision trees, k-nearest neighbors and support vector regression in predicting housing prices in Prishtina.

Using Python, the models were assessed on a data set of 1,512 property transactions with mean squared error, coefficient of determination, mean absolute error and root mean squared error as metrics. The study also conducts variable importance test.

Upon preprocessing and standardization of the data, the models were trained and tested, with the decision tree model producing the best performance. The variable importance test found the distance from central business district and distance to the road leading to central business district as the most relevant drivers of housing prices across all models, with the exception of support vector machine model, which showed minimal importance for all variables.

To the best of the author’s knowledge, the originality of this research rests in its methodological approach and emphasis on Prishtina's real estate market, which has never been studied in this context, and its findings may be generalizable to comparable transitional economies with booming real estate sector like Kosovo.

Since crude oil is crucial to the nation's economic growth, crude oil futures are closely related to many other markets. Accurate forecasting can offer investors trustworthy guidance. Numerous studies have begun to consider creating new metrics from social networks to improve forecasting models in light of their rapid development. To improve the forecasting of crude oil futures, the authors suggest an integrated model that combines investor sentiment and attention.

This study first creates investor attention variables using Baidu search indices and investor sentiment variables for medium sulfur crude oil (SC) futures by collecting comments from financial forums. The authors feed the price series into the NeuralProphet model to generate a new feature set using the output subsequences and predicted values. Next, the authors use the CatBoost model to extract additional features from the new feature set and perform multi-step predictions. Finally, the authors explain the model using Shapley additive explanations (SHAP) values and examine the direction and magnitude of each variable's influence.

The authors conduct forecasting experiments for SC futures one, two and three days in advance to evaluate the effectiveness of the proposed model. The empirical results show that the model is a reliable and effective tool for predicting, and including investor sentiment and attention variables in the model enhances its predictive power.

The data analyzed in this paper span from 2018 through 2022, and the forecast objectives only apply to futures prices for those years. If the authors alter the sample data, the experimental process must be repeated, and the outcomes will differ. Additionally, because crude oil has financial characteristics, its price is influenced by various external circumstances, including global epidemics and adjustments in political and economic policies. Future studies could consider these factors in models to forecast crude oil futures price volatility.

In conclusion, the proposed integrated model provides effective multistep forecasts for SC futures, and the findings will offer crucial practical guidance for policymakers and investors. This study also considers other relevant markets, such as stocks and exchange rates, to increase the forecast precision of the model. Furthermore, the model proposed in this paper, which combines investor factors, confirms the predictive ability of investor sentiment. Regulators can utilize these findings to improve their ability to predict market risks based on changes in investor sentiment. Future research can improve predictive effectiveness by considering the inclusion of macro events and further model optimization. Additionally, this model can be adapted to forecast other financial markets, such as stock markets and other futures products.

The authors propose a novel integrated model that considers investor factors to enhance the accuracy of crude oil futures forecasting. This method can also be applied to other financial markets to improve their forecasting efficiency.