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The purpose of this paper is to review developments on the internet, especially those of general cybernetic interest.

The need to reduce carbon emissions on account of the atmospheric greenhouse effect has recently been queried, but observations of effects on the oceans confirm its continuing importance. A means of viewing new buildings in the Massachusetts Institute of Technology, the site of origin of much of cybernetics, is indicated, as is also a remarkable development of an advanced prosthetic device. Sources of information about the recent WikiLeaks or “Cablegate” events are reviewed.

Effects of acidification on ocean biota are serious. New buildings on the MIT campus are not following the example of the bizarre Stata Center. The robotic exoskeleton is a valuable development made under unusual conditions. No attempt is made to judge ethics or long‐term effects of WikiLeaks activity but it is shown to be wide ranging and to be defended eloquently by its main operative.

The need to reduce carbon emissions is confirmed by studies of the oceans, probably among other factors. The exoskeleton development is a valuable addition to prosthetic technology as well as an example of what can be done with limited resources.

It is hoped this is a valuable periodic review.

In housing, mass customisation is increasingly seen as a useful innovation for promoting customer satisfaction and thus for contributing to the long-run sustainability of the housing industry. A major stimulus has been the escalation in competition among housing developers in response to the increase in housing consumers' want for individuality in their purchased properties. However, in the absence of confirmatory evidence, the presumed consumers' want for individuality has remained only as a perception until now. In quest for the evidence, an empirical investigation was conducted recently through a questionnaire survey that involved housing consumers, both existing owners and prospective purchasers, in four centres of population across Peninsular Malaysia. This paper presents the findings from the survey. The evidence that was found supports the conclusion that mass customised housing is very much a way forward in Malaysia. The findings show that while buyers' dissatisfaction with current developer-delivered housing has led to a desire or preference towards customised house, buyers' satisfaction with existing situation has not weakened the desire. In the context of Malaysia, this study is important to the development of mass customised housing since it has examined market readiness on the demand side, one of the critical criteria for the concept to be successful in the country.

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.

Possibilities for self-representation for transgender (trans) and gender non-conforming (GNC) youth must be conceptualized in relation to youths’ placement within frames of power. Powerful institutional forces in youths’ lives include schools and policing and, as is evidenced by youths’ statements, extend to mass media portrayals. Library approaches that reify the inclusion of representative texts do not adequately meet the needs of trans and GNC youth. As a profession, librarianship must reflect on ideological approaches to gendered embodiment to push against an ongoing repetition of institutional harms done to trans and GNC youth.

This chapter offers examinations of information needs, complex online worlds, and incorporation of histories made invisible by power alongside critical literacy skills as crucial aspects of providing services to all possibly or actually trans and GNC youth. It critically situates the circumstances of trans youths’ lives in relation to the effect that adult perceptions have on trans and GNC youths’ ability to access resources. It provides a framework for reflection on how young adult librarians often unconsciously limit library access by enacting gendered expectations that do not always match the possibility or actuality of youths’ experiences or self-conceptions. The chapter outlines modes of communication – through library materials, programs, community resources and partnerships – that convey deeper understandings of trans and GNC experiences to possibly or actually trans and GNC youth.

After completion of the case study, the students will be able to examine the service failures faced by Nykaa; propose a resolution to the service failures faced by Nykaa through service recovery strategies; analyse the service quality gaps faced by Nykaa and propose strategies to bridge the gaps; learn and comprehend more about business models in e-commerce; and evaluate the e-commerce business models for deciding the best fit for Nykaa.

“Nykaa” was the brainchild of Falguni Nayar, who was an IIM alumna and had worked with the Kotak Mahindra Group for nearly 20 years as a venture investor and merchant banker. After representing the group’s global operation in the UK and the USA, she became the head of the institutional equities division. In 2005, she was the Managing Director of Kotak Mahindra Bank’s project. Nayar had reached the pinnacle of her career, but something was troubling her. In 2012 when Nayar noticed anomalies in India’s beauty and personal care market, her goals were realised. Unlike in other nations such as Japan or France, the availability of beauty products in India was limited, despite significant demand, owing to product unavailability in many areas. Nayar founded “Nykaa”, an online portal for multi-beauty, personal care and well-being items that also later branched out into fashion. However, after 10 years of its establishment, Nykaa was facing challenges regarding services outages, casting doubts over Nykaa’s business model practiced by it for the past 10 years.

This case is intended for discussion in the undergraduate, postgraduate management courses and executive MBA courses with marketing specialisation, services marketing and strategic marketing.

Teaching notes are available for educators only.

CSS 11: Strategy