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Studies have shown that actors who affiliate with multiple categories generally do so at their own peril. Still, category spanning is routinely observed, although it is less understood. We address this gap by a longitudinal study of category spanning among nanotube technology inventors. Our results highlight the importance of the evolving structure of category relationships, actor embeddedness within the structure, and interactions with other factors, including the attractiveness of related categories. When a category is relationally similar to others, associated inventors are more likely to engage in category spanning, whereas when a category is dissimilar, inventors are more likely to remain within it.

Drawing on the notion of imprinting, we develop a framework for understanding category emergence and durability by suggesting that the durability of a category reflects its emergence conditions. We propose four ideal-typical mechanisms – consensus, proof, fiat, and truce – that arise from differences in the degree of agreement and the centralization of the authority regarding category definitions. Our framework not only relates category durability to emergence but also highlights the role of category promoters and constituencies in an ongoing process of category maintenance. We discuss implications for understanding the dynamics of the categorization process in various social and product market contexts.

Studies of the social construction of markets have not determined which social environments, which we refer to as proximate social space, are most likely to trigger social construction processes. We find that U.S. nonprofit fiscal sponsors respond to greater potential for category emergence when proximate social space is defined by geography but not by market segment. Further, in addition to responding to potential claimants based on geographic peers, organizations also respond to actual claimants based on peers in the market segment. The pattern suggests that geographic social proximity triggers initial label claiming, which in turn triggers responses from market segment peers.

This chapter focuses on the largely unexplored within- and cross-category spillovers between category kings and commoners within the field of the sharing economy. Going beyond the reputational spill-overs that are the main focus of extant literature, the authors also consider spill-overs in awareness, regulation, and customer usage between category kings and commoners, providing a holistic view of what it means to be a commoner in the same or adjacent category as a king. On the basis of a mixed-method study based on semi-structured interviews with UK sharing platforms and a consumer survey, the authors show that category commoners are affected by kings differently depending whether they are in the exact same sub-category or in an adjacent one within the same larger category. This chapter expands extant work on within and cross-category dynamics by taking the less popular perspective of the less visible category members. Studying these dynamics in the setting of the sharing economy also contributes to the authors’ knowledge of what enables/hinders the growth of a new field as a whole. Finally, the findings have important policy implications.

Scholars have primarily focused on how language represents categories. We move beyond this conception to develop a discursive perspective of market categorization focused on how categories are constructed through communicative exchanges. The discursive perspective points to three under-researched mechanisms of category evolution: (1) the interaction between market participants, (2) the power dynamics among market participants and within the discourse, and (3) the cultural and material context in which categories are constructed. In this theoretical paper, we discuss how each of these mechanisms shed light on different phases of category evolution and the methods that could be used to study them.

Much of the current literature on category construction and maintenance has focused primarily on the disciplining effect of audiences that evaluate for conformity. This literature often characterizes categories as benign organizing devices that bring order to social life. However, categories are also contentious political and cultural productions. This is especially so, when the categories are hybrid. Employing a qualitative case study of an impact investing organization operating in Sub-Saharan Africa, we illustrate how the construction and maintenance of hybrid categories can have potentially advantageous effects for certain actors by shaping the architecture of knowledge and transferring legitimacy to otherwise illegitimate actors or nascent practices. The findings of this study highlight how some hybrid categories can be used to create and maintain unequal relations of power.

Researchers in the field of leadership are increasingly turning their attention to the concept of emotional intelligence (EI) to better understand how aspects of individual difference may help to explain variations in leadership behavior. Importantly leadership practices that foster positive affectivity have been found to be associated with important job- and work-related outcomes. This study aims to investigate whether EI moderates the relationship between a measure of leader–member exchange (LMX) and important work-related outcomes within Malaysia. LMX was found to be positively associated with organizational citizenship behavior, job satisfaction, organizational commitment, psychological well-being (PWB), and in-role performance. However, the relationship between LMX and job satisfaction, LMX and organizational commitment, LMX and PWB, and LMX and in-role performance was also found to be moderated by EI. The findings suggest that EI can help leaders and subordinates to facilitate stronger identification and emotional attachments with each other.