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In the sub-region even though most entrepreneurial activities are borne out of necessity, such as need for employment, there are some entrepreneurs, particularly women who are opportunity-driven, who are pulled to start businesses due to the positives associated with the entrepreneurial journey. Opportunity-driven entrepreneurs start their businesses with an aim to fulfill a dream, realize a passion, or gain some independence and experience their autonomy. They are growth-oriented and develop creative ways to solve problems and effectively deal with challenges they face in their firms and satisfy the needs of their clients. Some female entrepreneurs in Ghana use innovative ways such as growth-oriented training, innovative recruitment, and selection practices. Innovation training practices, for instance reflect the personal values of the entrepreneur thus making innovation within the small and medium enterprises to be vision-led rather than market-led. Entrepreneurs who are innovative and growth-oriented provided proactive training and made use of technology to provide leadership and to better equip their employees.

Comparing rural development with agricultural modernisation, there are fundamental differences. Industrial development of agriculture more and more segregates agriculture from other functions and is based on an ‘individualised transaction model’ in which the world consists of loose particles that are linked by markets (atomistic world view). Conversely rural development can be perceived as a form of re-socialisation of agriculture and is based on a ‘relational cooperation model’ in which new relations characterise business development.

This chapter is a second level type of analysis of many research findings of these common traits or features and gives a picture of the distinctiveness of rural development practices. Nine different features that characterize rural development practices are described and discussed: (1) novelty production, (2) relative autonomy, (3) synergy, (4) clashes and competing claims, (5) coalitions and new relations; the construction of rural webs, (6) common pool resources, (7) new division of labour, (8) the distinctive different impact and (9) resilience. The more these features are present and intertwined, the better the specific practice can face and withstand adverse conditions. These features and the associated practices have to be understood as part of a wider transitional process that might co-evolve with or run counter to competing transitional processes.

In this chapter we examine how the small scale agro-industries located in Southern Brazil, specifically in the North of the State of Rio Grande do Sul, started to deal with changes in their production processes, how they created and adapted technologies, and devised new products. Among the main outcomes of the study we highlight the novelties observed during the field research, especially regarding the family situation and the agro-manufacturing activities, in which we observed (i) a relative raise in autonomy; (ii) improvement in both the income level and the quality of life of household members; (iii) creation of new nested markets and marketing channels; (iv) development of more environmentally sustainable products; (v) improvement of the value added to food products; and (vi) development of new interfaces between families and other social actors.

The overall goal of science is to build a valid and reliable body of knowledge about the functioning of the world and how applying that knowledge can change it. As personnel and human resources management researchers, we aim to contribute to the respective bodies of knowledge to provide both employers and employees with a workable foundation to help with those problems they are confronted with. However, what research on research has consistently demonstrated is that the scientific endeavor possesses existential issues including a substantial lack of (a) solid theory, (b) replicability, (c) reproducibility, (d) proper and generalizable samples, (e) sufficient quality control (i.e., peer review), (f) robust and trustworthy statistical results, (g) availability of research, and (h) sufficient practical implications. In this chapter, we first sing a song of sorrow regarding the current state of the social sciences in general and personnel and human resources management specifically. Then, we investigate potential grievances that might have led to it (i.e., questionable research practices, misplaced incentives), only to end with a verse of hope by outlining an avenue for betterment (i.e., open science and policy changes at multiple levels).

We take Cumulative Prospect Theory (CPT) seriously by rigorously estimating structural models using the full set of CPT parameters. Much of the literature only estimates a subset of CPT parameters, or more simply assumes CPT parameter values from prior studies. Our data are from laboratory experiments with undergraduate students and MBA students facing substantial real incentives and losses. We also estimate structural models from Expected Utility Theory (EUT), Dual Theory (DT), Rank-Dependent Utility (RDU), and Disappointment Aversion (DA) for comparison. Our major finding is that a majority of individuals in our sample locally asset integrate. That is, they see a loss frame for what it is, a frame, and behave as if they evaluate the net payment rather than the gross loss when one is presented to them. This finding is devastating to the direct application of CPT to these data for those subjects. Support for CPT is greater when losses are covered out of an earned endowment rather than house money, but RDU is still the best single characterization of individual and pooled choices. Defenders of the CPT model claim, correctly, that the CPT model exists “because the data says it should.” In other words, the CPT model was borne from a wide range of stylized facts culled from parts of the cognitive psychology literature. If one is to take the CPT model seriously and rigorously then it needs to do a much better job of explaining the data than we see here.

This book is the result of a selection of papers presented in the seminar held in Beijing in 2012. It is the third in chronological order of a seminar series on the comparative analysis of rural development in China, Brazil, and the EU. In previous seminars (2010 in Rome, 2011 in Porto Alegre) the focus was, first, on the nature and dynamics of rural development processes and, second, on the performance of rural development policies. In the third seminar (held in Beijing in November 2012), the focus was on actors and practices. What motivates the actors who are actively involved in rural development? And how do they structure their new practices? In this chapter, different stories on rural development practices between China, Brazil, and the EU are illustrated, highlighting the differences and also commonalities and similarities. In this story, the figure of the peasant appears crucial and in different dimensions: from the manager of natural resources who takes the greatest care of their condition in order to achieve the largest profits; to the innovator who builds on age old methods to find novel solutions with the available conditions, resources, and technologies, and who creates the right synergies for harmonious and positive impact solutions; to the rural villager who does with what he/she has and knows, but who at the same time is curious about innovations; to the father who is aware that he is responsible for building a future for his children. Peasant agriculture seems to go beyond its own limits through a transition process that has led to a paradigm shift moving away from the modernization and creating new opportunities and alternatives in terms of practices, products, and markets. These alternatives are now representing the base for a new autonomy and competitiveness of rural areas in an increasingly globalized world.

This chapter gives several explanations as to why peasant agriculture results in sturdy and sustainable growth – it also identifies the factors that undermine this capacity. Peasant agriculture entails a constructive capacity: it includes mechanisms that are used to make agriculture grow and to face adverse conditions. And when the ‘normal’ level of resilience does not suffice, the constructive capacity is employed to redesign and materially rebuild agriculture through the development of new products, services and markets. This capacity leads to a new farmer’s empowerment that have in the multifunctionality the key to go beyond the classical agricultural system where the farming capacity is completely expressed out of the farm leaving farmers to do only mechanical operation. The chapter illustrates several examples of how farmers are reclaiming control over their own resources by defining a new level of farm autonomy and by oriented their farm towards multifunctional activities and the concept of peasants agriculture. The ‘new peasantry’ is consolidating itself and becoming a highly effective alternative: a viable way of addressing the multifaceted crisis that beleaguers farmers, the increasing strictures they face and the ongoing challenges of sustainability.

This chapter explores Prospect Theory — a descriptive model of modelling individual choice making under risk and uncertainty, and its applications to a range of travel behaviour contexts.

The chapter provides background on Prospect Theory, its basic assumptions and formulations, and summarises some of its theoretical developments, applications and evidence in the field of transport research.

A body of empirical evidence has accumulated showing that the principle of maximisation of expected utility provides limited explanation of travel choices under risk and uncertainty. Prospect Theory can be seen as an alternative and promising framework for travel choice modelling (although not without theoretical and practical controversy). These findings are supported by empirical observations reported in the literature reviewed in this chapter.

The chapter provides a detailed account of the design and results of accumulated research in travel behaviour research that is based on Prospect Theory’s observations, insights and formulations. The potential of Prospect Theory for particular decision-making in travel behaviour research is articulated, main findings are presented and discussed, and limitations are identified, leading to further research needs.