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Article
Publication date: 12 June 2017

Fawzi Dekhil, Hajer Jridi and Hana Farhat

This research aims to analyze the effects of religiosity on the decision to participate in a boycott and the effect of a boycott on attitudes toward the boycotted brand. It also…

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Abstract

Purpose

This research aims to analyze the effects of religiosity on the decision to participate in a boycott and the effect of a boycott on attitudes toward the boycotted brand. It also aims to measure the moderating effect of brand loyalty on the different models the authors discuss.

Design/methodology/approach

An experiment involving 165 Tunisian individuals during a call for a boycott of products of the Coca-Cola Company, which supports the Israeli army against Palestine, was conducted. Data analyses were conducted via two principal stages using SPSS 20.0 and Smart PLS 2.0.

Findings

The findings show that degree of religiosity was one of the antecedents of decision to participate in a boycott, and this decision has a negative effect on the attitude toward the brand being boycotted. The paper also has been able to show that brand loyalty moderates the relation of the present model. It diminishes the effect of religiosity on boycotting.

Research limitations/implications

Among the limits of the study is the fact that the authors relied on the investigation of only one product/brand (namely, Coca-Cola). In addition, the samples subjected to inquiry by the authors were chosen for their convenience.

Practical implications

Besides, the presentation of boycotted products in stores has a negative effect on the sales of the surrounding “non-boycotted” products (Friedman, 1999a). The authors note here that marketers can derive huge benefits from the exploration of boycott, for many reasons. The company must insist on the satisfaction and trust of their consumers, which are the bases of the loyalty. They must define the marketing strategy to increase the loyalty. This will diminish the effect of religiosity on the decision to participate in the boycott.

Social implications

The results allow us to assert that the decision to participate in a boycott has a negative effect on the attitude of the consumer and on the brand to be boycotted. Investigating the moderating effect of loyalty on the relation between religiosity and the decision to participate in a boycott is very interesting.

Originality/value

This research has shown that religiosity has a positive effect on boycotting. Also, it was found that a boycott has a negative effect on attitudes toward the boycotted brand. Therefore, brand loyalty moderates negatively the effect of religiosity on the decision to participate in the boycott and moderates the effect of the boycott on brand attitude.

Details

Journal of Islamic Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 27 October 2020

Li Chen, Fengxia Zhu and Murali Mantrala

This paper aims to systematically investigate the direct and indirect effects of four types of support – peer instrumental support, peer emotional support, platform business…

Abstract

Purpose

This paper aims to systematically investigate the direct and indirect effects of four types of support – peer instrumental support, peer emotional support, platform business support and platform communication support – on seller trade volume in social commerce. It also aims to uncover the path of support-to-sales of the seller from a platform perspective and provides a more complete picture of the social commerce phenomenon.

Design/methodology/approach

This paper uses multi-source data including primary survey data and secondary data on trade volume to test the hypotheses. PROCESS mediation model is used to analyze the multi-source data set.

Findings

This study finds that the positive effects of peer instrumental support, platform business support and platform communication support on seller trade volume are fully mediated by seller collaborative information exchange. Also, peer emotional support has a significant negative effect on seller trade volume and collaborative information exchange can serve as a buffer to mitigate the negative effect.

Research limitations/implications

The authors provide new insights into what types of support are or are not conducive to improving transaction volume of individual sellers and highlight the mediating role of seller information exchange in this value generation process in social commerce. These findings advance current knowledge of how seller interactions increase value in social commerce. The chosen research setting may limit the generalizability of the findings of this study.

Practical implications

This paper offers valuable implications for social commerce platforms on how to better serve their sellers to achieve high growth. Specifically, the findings suggest that platforms should encourage instrumental support and information exchange among peer sellers. In addition, platforms should expand seller support from a single-focus on sellers’ business to a dual-focus on both sellers’ business and socialization in social commerce.

Originality/value

This paper fulfills an identified need to study how sellers can better derive value from the social interactions and how social commerce platforms can effectively influence transactions, support sales and serve as a selling platform.

Details

European Journal of Marketing, vol. 55 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 4 January 2008

Galina Benderskaya, Herbert De Gersem, Wolfgang Ackermann and Thomas Weiland

To provide a reliable numerical technique for the time integration of the electromagnetic models with sinusoidal excitation.

Abstract

Purpose

To provide a reliable numerical technique for the time integration of the electromagnetic models with sinusoidal excitation.

Design/methodology/approach

The numerical integration of an electrotechnical problem is commonly carried out using adaptive time stepping. For one particular selected time step, Runge‐Kutta (RK) adaptive integration methods deliver two approximations to the solution with different order of approximation. The difference between both is used to estimate the local error.

Findings

Standard error‐controlled RK time integration fails for electromagnetic problems with sinusoidal excitation when the adaptive time step selection relies upon the comparison of a main solution and an embedded solution where the difference of orders is one. This problem is overcome when the embedded solution differs by two orders of approximations. Such embedded solution is efficiently constructed by putting appropriate order conditions on the coefficients of the Butcher table.

Originality/value

Using the technique proposed in the paper, electromagnetic problems with sinusoidal dynamics can also be effectively tackled.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 27 no. 1
Type: Research Article
ISSN: 0332-1649

Keywords

Article
Publication date: 4 November 2014

Mark Gleim and Stephanie J. Lawson

This research aims to explore the factors that lead to the prevalence of the green gap. Currently, an overwhelming majority of consumers voice concern about the state of the…

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Abstract

Purpose

This research aims to explore the factors that lead to the prevalence of the green gap. Currently, an overwhelming majority of consumers voice concern about the state of the environment; however, only a select few mirror their intentions with actual green behaviors.

Design/methodology/approach

A critical incident technique is utilized in the first study, followed by a quantitative study analyzed via cluster analysis for the second study.

Findings

Results suggest the green gap exists for several reasons, of which price is most commonly noted. However, factors such as poor perceptions of quality, lack of green product availability and brand loyalty to conventional products appear to be important issues leading to the gap as well. Additionally, the type of product sought for purchase appears to impact the prevalence of the green gap.

Research limitations/implications

Future research should seek to extend the present study by monitoring actual usage rather than intentions, as well as an examination of strategies that may help to minimize the green gap.

Practical implications

Consumers need to understand why green products are priced higher, the benefits they offer and the impact they can make as an individual. Additionally, firms competing in specific product categories can alter their strategies to better capitalize on the motivations of their target markets.

Originality/value

Past research has focused on why consumers buy green, but there is a lack of research on why consumers fall into the green gap – that is they have the intention of going green, but don’t. This research examines factors surrounding the green gap and the role of product type in the prevalence of the green gap.

Details

Journal of Consumer Marketing, vol. 31 no. 6/7
Type: Research Article
ISSN: 0736-3761

Keywords

Book part
Publication date: 11 August 2014

Kwok Leung

A defining feature of international business is the necessity for people from diverse cultural backgrounds to interact and collaborate but intercultural interaction is difficult…

Abstract

A defining feature of international business is the necessity for people from diverse cultural backgrounds to interact and collaborate but intercultural interaction is difficult and may give rise to disagreement and conflict. I have been working on the dynamics that promote positive intercultural interaction in the international business context, and two streams of my research, one empirical and the other conceptual, are reviewed here. The first stream is concerned with fairness issues surrounding the pay disparity between locals and expatriates in multinational enterprises operating in China, which has implications for MNC operations in other emerging economies. My research has shown that the pay disparity is associated with negative reactions from local employees but some management practices associated with the relationship between locals and expatriates, attributions made by locals, and salient norms about the pay disparity can buffer such negative reactions. In this research program, the focus is not on the actual interaction between locals and expatriates. To address this gap, a conceptual framework is presented, which provides insight about the factors that contribute to positive interaction between locals and expatriates. This paper ends with implications for future research on intercultural interaction in the MNC context.

Details

Multidisciplinary Insights from New AIB Fellows
Type: Book
ISBN: 978-1-78441-038-4

Keywords

Article
Publication date: 4 January 2008

C. Schlensok and K. Hameyer

To present results of research closely linked with real life applications. It resumes work of a period of about two years.

Abstract

Purpose

To present results of research closely linked with real life applications. It resumes work of a period of about two years.

Design/methodology/approach

Applying the finite‐element method (FEM) the impact of balancing kerfs in the bars of squirrel‐cage rotors of a small scale, mass series induction machine (IM) is studied. For the analysis and design optimization of the IM both, 2D electromagnetic, multi‐slice and 3D structure‐dynamic models are considered. Introducing and applying a novel 2D‐3D force‐transformation scheme, all possible balancing variants of the IM are studied in terms of electromagnetic and mechanical behaviour.

Findings

The obtained results lead to a significant improvement of the studied IM. In fact, it is found, that the method of balancing the rotor by carving the rotor bars results in higher unbalanced pull rather than reducing it. This is due to electromagnetic unbalance caused by balancing. Hence, the IM is no longer balanced in series production. This again leads to a major economic benefit.

Research limitations/implications

Using the FEM for simulation of structure dynamic problems is often limited to how the boundary layers are handled. In real life materials are not “connected” but glued or clamped. Therefore, the behaviour can only be adopted by manipulating the material parameters derived from iterative parameter adoption by measurement.

Practical implications

Owing to the findings the IM is no longer balanced in series production, leading to a significant reduction of costs. In general, the applied methods can be used for the analysis and optimization of any kind of manufacturing or tolerance problem of electrical machines such as various kinds of eccentricity, punching kerfs, broken bars, magnetization errors in permanent‐magnet machines, etc.

Originality/value

This contribution gives a close insight of how to study the impact of manufacturing and tolerance problems of electric machinery, applying the method to an IM with balancing kerfs.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 27 no. 1
Type: Research Article
ISSN: 0332-1649

Keywords

Abstract

Details

Research in the Sociology of Organizations
Type: Book
ISBN: 978-0-76230-632-9

Article
Publication date: 30 September 2020

Chanki Moon, Catarina Morais, Georgina Randsley de Moura and Ayse K. Uskul

This study aims to examine the role of deviant status (lower vs higher rank) and organizational structure (vertical vs horizontal) on individuals’ responses to workplace deviance.

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Abstract

Purpose

This study aims to examine the role of deviant status (lower vs higher rank) and organizational structure (vertical vs horizontal) on individuals’ responses to workplace deviance.

Design/methodology/approach

Two studies (N = 472) were designed to examine the role of deviant status and organizational structure in responses to workplace deviance. Study 1 (N = 272) manipulated deviant status and organizational structure. Study 2 (N = 200) also manipulated deviant status but focused on participants’ subjective evaluations of the organizational structure of their workplace.

Findings

Study 1 found that participants reported lower job satisfaction and organizational commitment, and higher turnover intentions when they imagined being confronted with deviant behaviors displayed by a manager (vs by a subordinate), regardless of the type of organizational structure. Study 2 extended this finding by showing that the indirect effect of organizational structure (vertical vs horizontal) on turnover intention via job satisfaction and organizational commitment was moderated by deviant status: when the deviant’s status was higher, working in a vertical (vs horizontal) organization was associated with decreased job satisfaction and commitment, which, in turn, was associated with a higher level of turnover intentions.

Originality/value

The findings broaden our understanding of how individuals respond to deviance at the workplace, by simultaneously considering the effects of organizational structure (vertical vs horizontal) and deviant status (upward vs downward directions of deviance).

Details

International Journal of Conflict Management, vol. 32 no. 2
Type: Research Article
ISSN: 1044-4068

Keywords

Article
Publication date: 1 November 2018

Zhuomin Shi, Lufang Wu and Zaoying Kuang

The purpose of this paper is to focus on ecological consumption and test the effect of social value orientation on ecological consumption. What is more, this paper explores how…

Abstract

Purpose

The purpose of this paper is to focus on ecological consumption and test the effect of social value orientation on ecological consumption. What is more, this paper explores how Chinese consumers choose between prosocial and non-prosocial products under the influence of Chinese face culture.

Design/methodology/approach

The authors assume that social value orientation will change individual’s ecological consumption through the in-group identification, and simultaneously predict that the influence in pro-self and pro-social consumer groups will vary. Furthermore, Chinese face consciousness will moderate the relationship between ecological consumption and social value orientation. Online research and intercept survey are employed to collect data. In total, 600 questionnaires were distributed.

Findings

The results indicate that pro-social individuals prefer sustainable consumption than pro-self-individuals, and in-group identification mediates the effect of social value orientation on ecological consumption. Interestingly, pro-self-individuals’ behaviors have changed dramatically by the influence of face consciousness.

Originality/value

The authors discovered that social value orientation has a deep impact on ecological consumption through in-group identification. The authors tested and verified the dominance of Chinese face culture. Besides, four key elements of China’s “face” construct are proposed, namely, holism, synergy, synchronicity and dynamics, which enlarge the horizon of the theory of face.

Details

Journal of Contemporary Marketing Science, vol. 1 no. 1
Type: Research Article
ISSN: 2516-7480

Keywords

Book part
Publication date: 31 December 2003

Linda Argote

The commentary discusses connections between Jelinek’s analysis of strategic change and research on organizational learning. Points of convergence and divergence between the…

Abstract

The commentary discusses connections between Jelinek’s analysis of strategic change and research on organizational learning. Points of convergence and divergence between the strategic change case and the organizational learning literature are identified in three areas: the role of experience in organizational learning, knowledge transfer within and between organizations, and the embedding of individual knowledge in organizational memory systems and supra-individual routines. Directions for future research are suggested.

Details

Multi-Level Issues in Organizational Behavior and Strategy
Type: Book
ISBN: 978-0-76231-039-5

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