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1 – 10 of 11Seyed Mehdi Sharifi, Mohammad Reza Jalilvand and Mohammad Reza Shakoorian Fard
The importance of effective public messages has been widely recognized during the coronavirus disease 2019 (COVID-19) pandemic. In particular, the role of news items and…
Abstract
Purpose
The importance of effective public messages has been widely recognized during the coronavirus disease 2019 (COVID-19) pandemic. In particular, the role of news items and interpersonal conversations for the acceptance of public health measures has been highlighted. The authors propose a conceptual model based on the existing literature on how to measure the degree of persuasion of news narratives in the context of the COVID-19 pandemic.
Design/methodology/approach
The authors adopted a whole population approach, where the unit of analysis was the population of the media news about the COVID-19 pandemic. The authors selected a sample to develop and test their conceptual model. The sample size was n = 248. The questionnaire was distributed online using a non-probability convenience sampling plan. The authors used a pre-post pseudo-experimental design. Respondents answered questions about their attitude toward the COVID-19 pandemic. After watching a narrative news report on the same subject, they then answered questions designed to measure changes in their attitude. A structural equation model, the Sobel test and a paired samples t-test were used to test hypotheses.
Findings
The results showed that there is a significant relationship between narrative with transportation and empathy. There was also a positive and significant relationship between transportation and empathy with attitude and interpersonal talk. The relationship between transportation and self-referencing was also supported. Further, transportation and attitude mediated the relationships between narrative and interpersonal talk, self-referencing as well as empathy. A paired samples t-test revealed that attitudes were changed or reinforced before and after watching the narrative news report.
Originality/value
This paper contributes to the body of knowledge by identifying the outcomes of narrative persuasion during public health crises such as the COVID-19 pandemic.
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Swapnarag Swain, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Raiswa Saha, Nimit Gupta and Rajni Grover
This study aims to systematically review the permission marketing (PM) literature by synthesising research papers in this domain.
Abstract
Purpose
This study aims to systematically review the permission marketing (PM) literature by synthesising research papers in this domain.
Design/methodology/approach
This study adopted a hybrid review method comprising structured literature review and lexicometric analysis.
Findings
This study examines the development of PM research over time in terms of contexts, methods and theories. Further, this review proposes a conceptual framework showing the relationships between the antecedents, mediators, moderator and consequences reported in the PM literature.
Practical implications
This review gives critical insights for implementing permission-based marketing campaigns.
Originality/value
This systematic review synthesised literature on PM domain. Further, this study provides directions with respect to alternative theories, context, characteristics and methods to extend research on this domain.
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This chapter frames the digital age transformation journey for sustainability from the lenses of transformation skills and competencies required for future work. It provides a…
Abstract
This chapter frames the digital age transformation journey for sustainability from the lenses of transformation skills and competencies required for future work. It provides a synopsis of the digital transformation considering digital technologies, connecting digital transformation to future work and reflections on the new digital age to sustainability issues. In detail, this chapter comprehensively reviews digital technologies transformation skills, including digital skills and integrated skills for the digital economy linked to integrated skills. This chapter takes into consideration the possible effects from a competency point of view from the domains on issues like: global independence, trust, a shift in skills and ways of work, commitment to justice, improving the know-how, financial inclusion, data and data privacy that are critical imperatives for sustainability. Developing a digital economy requires integrated sustainable development competencies; this chapter considers combined skills for digital transformation in triple connecting points of human skills, business skills and digital building blocks skills to argue for sustainability. Because attaining Sustainable Development Goals (SDGs) requires input from different quotas globally, sustainable competencies are needed to ensure individuals work cohesively through new-age digital technologies. This chapter further highlights emerging competencies such as critical thinking, appreciative equity, open communication and acting on collective well-being as imperatives transforming digital disruptions. The final section of this chapter puts into perspective the implication of required digital technologies for the future of work and its significance on the need to reskill and retool. It concludes by reflecting on opportunities and challenges for crucial consideration towards creating a sustainable digital age.
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Modeling and system performance analysis play an important role in the planning of air traffic system. In particular, this paper aims to concentrate on the modeling and the…
Abstract
Purpose
Modeling and system performance analysis play an important role in the planning of air traffic system. In particular, this paper aims to concentrate on the modeling and the performance evaluation of air transportation system.
Design/methodology/approach
It has shown that system matrices inherent in the airspace network can be acquired based on the service times of flights. This paper deals with a logical modeling which can avoid temporal synchronization conflict of resources. As a result, a class of queuing system is investigated to obtain a representation of the airspace network dynamics using dioid model.
Findings
The analysis of the air traffic system is conducted by solving the system state model. This indicates that it is feasible to use eigenvalues of system model for acquiring characteristics of the considered air transport systems.
Practical implications
The departure scheduling prototype presented in this paper can offer air traffic controller a decision support tool to build optimal departure sequences for aircraft.
Originality/value
The properties of max-plus algebra described allow us to apply linear algebra concepts like eigenvalue and eigenvectors to obtain a solution to the air traffic system being modeled. By solving and analyzing the dioid model, this paper evaluated some performance measures of airspace network.
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Sumreen Zia, Raza Rafique, Hakeem-Ur- Rehman and Muhammad Adnan Zahid Chudhery
There is a growing trend in online shopping in developing and underdeveloped economies. Measuring web retail service quality is vital to enhance and retain online customers for…
Abstract
Purpose
There is a growing trend in online shopping in developing and underdeveloped economies. Measuring web retail service quality is vital to enhance and retain online customers for higher profits. As a result, it is essential to understand e-service quality and its relationship with other e-commerce-related variables identified as customer satisfaction, word-of-mouth (WOM), loyalty and repurchase intention. The main objective of this research is to validate the psychometric properties of E-TailQ and ES-Qual scales to measure e-service quality in the context of an emerging economy.
Design/methodology/approach
The study was administered by surveying online customers through a convenience sampling approach. The sample data consisted of 329 valid responses. The data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM).
Findings
The results suggest that both the scales are valid, reliable and adequate and confirm the psychometric properties of E-TailQ and ES-Qual scales in an emerging economy context. There is a positive and significant relationship between latent variables (E-TailQ and ES-Qual) and customer outcome variables like satisfaction, loyalty, WOM and repurchase intention. Additionally, the coefficients of the E-TailQ scale have higher values than ES-Qual scales in all dimensions. The perceived quality proved to be a precedent of satisfaction to a lesser extent than other scales' constructs, and it proved to be a superior predictor of WOM for the E-TailQ scale and loyalty for the ES-Qual scale. Overall, when measured by the ES-Qual scale, perceived quality could explain much of the sample's satisfaction, loyalty and repurchase intention compared to E-TailQ.
Research limitations/implications
One of the significant limitations of this study is related to the data collection, as individual responses were collected at one particular point in time. Thus, it is impossible to verify the development of perceived service quality outcomes over a specific time. Another possible limitation is the selection of only two widely used scales, although other options are available in the literature. Finally, developing a new scale to address future challenges might be another alternative.
Practical implications
The results obtained in the study will help managers assess customer satisfaction, the reputation of the business through WOM, and customer intentions for the repurchase that will lead to loyalty by emphasizing e-service quality. It will enable them to design strategies for improving business performance. The developed instrument will assist in identifying the gaps and describing how service quality can achieve higher levels of customer satisfaction.
Originality/value
Several studies in the literature have used E-TailQ and ES-Qual scales to measure e-service quality in developed countries. Only a few studies addressed the validity of these widely used competing scales in an emerging economy like Pakistan. This study addresses the literature gap by addressing the reliability and validity of these scales and assesses the impact of e-commerce-related variables. Besides, the study reveals insights into the literature by addressing multiple dimensions of e-service quality and summarizes a deep understanding of each scale item that affects the perceived quality in a developing economy like Pakistan.
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Sujood, Samiha Siddiqui, Sehar Nafees and Naseem Bano
Following a crucial COVID-19 pandemic lockdown, the coronavirus has affected every academic institution, particularly libraries and information centres. To address this…
Abstract
Purpose
Following a crucial COVID-19 pandemic lockdown, the coronavirus has affected every academic institution, particularly libraries and information centres. To address this unprecedented scenario, libraries’ staff has decided to provide their services via digital access while staying close to the users. To predict users’ intention to use digital libraries after COVID-19, the authors combined the technology acceptance model (TAM), the theory of planned behaviour (TPB) and perceived risk.
Design/methodology/approach
Data were collected via a paper-based questionnaire using a convenient sampling method which was distributed at two major libraries; Maulana Azad Library, Aligarh Muslim University and Dr Zakir Husain Library, Jamia Millia Islamia in India.
Findings
Empirical findings suggested that all the proposed hypotheses were supported, and the integrated model had strong explanation power as the proposed model explained a 74.5% variance in users’ intention to use digital libraries after COVID-19.
Research limitations/implications
This study offers substantial information to librarians, digital libraries, universities, institutes and other stakeholders and sheds light on the potential for a developing nation to transition to an economy with a strong digital infrastructure. The scope of the study is constrained to the users in India only, hence, leading to the possibility that it may be challenging to generalize the findings.
Originality/value
According to the best of the authors’ knowledge, it is one of the few studies to predict users’ intentions for using digital libraries after COVID-19 by applying the integrated model of TPB and TAM in an emerging economy. It helped understand the users’ attitudes towards using the digital services and resources available at the respective libraries. It also contributed considerably to the argument that users have grown accustomed to harnessing digital libraries during the post-COVID-19 period.
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Bimal Aklesh Kumar, Sailesh Saras Chand and Munil Shiva Goundar
Mobile learning has seen tremendous growth over the years. Like any other software application, usability is one of the key concerns in its successful implementation. There is a…
Abstract
Purpose
Mobile learning has seen tremendous growth over the years. Like any other software application, usability is one of the key concerns in its successful implementation. There is a lack of study that provides a comprehensive overview of usability testing of mobile learning applications. Motivated by this a mapping study is conducted.
Design/methodology/approach
A systematic mapping study was conducted using 51 papers retrieved from the Scopus database published between 2005 and 2022 that reported on usability testing of mobile learning applications.
Findings
The key findings suggest that research is expected to expand in the near future. User-based testing is the commonly used method, while data are collected mainly through questionnaires, observation and interviews. Testing is mainly conducted in a controlled environment.
Originality/value
The study provides (1) an evidence-based discussion on usability testing of mobile learning applications, (2) an up-to-date map on state of the art on usability testing of mobile learning applications and (3) providing direction for further research to scientifically strengthen the field.
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Ernesto William De Luca, Francesca Fallucchi, Bouchra Ghattas and Riem Spielhaus
This article aims to explore how the mapping strategies between user requirements expressed by the humanities researchers lead to a better customization of user-driven digital…
Abstract
Purpose
This article aims to explore how the mapping strategies between user requirements expressed by the humanities researchers lead to a better customization of user-driven digital humanities tools and to the creation of innovative functionalities, which can directly affect the way of doing research in a digital context.
Design/methodology/approach
It describes the user-driven development of a tool that helps researchers in the quantitative and qualitative analysis of large textbook collections.
Findings
This article presents an exemplary user journey map, which shows the different steps of the digital transformation process and how the humanities researchers are involved for (1) producing innovative research solutions, comprehensive and personalized reports, and (2) customizing access to content data used for the analysis of digital documents. The article is based on a case study on a German textbooks collection and content analysis functionalities.
Originality/value
The focus of this article is the reiterative research process, in which humanists (from the human centred point of view) starts from an initial research question, using quantitative and qualitative data and develops both the research question and the answers to it by with the aim to find patterns in the content and structure of educational media. Thus, from the viewpoint of digital transformation the humanist is part of the interaction between digitization and digitalization processes, where he/she uses digital data, metadata, reports and findings created and supported by the digital tools for research analysis.
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Haidar Abbas, Paikar Fatima, Abdul-Aziz Mustahil Ahmed Ali Akaak, Guilherme F. Frederico and Vikas Kumar
This research aims to ascertain the various operational maturity challenges faced by the online food ordering and delivery enterprises (OFODE), their nature and their interactive…
Abstract
Purpose
This research aims to ascertain the various operational maturity challenges faced by the online food ordering and delivery enterprises (OFODE), their nature and their interactive relationships. In particular, this paper aims to (a) identify the most relevant operational maturity challenges faced by the OFODE during the COVID-19 lockdown in Oman, (b) explore and establish any likely structural relationship among these challenges and (c) put them into logical clusters.
Design/methodology/approach
Experts helped to reduce the 18 initially identified maturity challenges to 13 most pressing ones. Mutual relationships, dominance of interactions and their classifications were explored using fuzzy interpretive structural modeling (FISM) and fuzzy MICMAC analysis.
Findings
The study of situation-specific operational maturity challenges convinced the authors to propose a distinct FISM model that depicts the relationship among these challenges. Keeping commissions and fees reasonable emerges as the challenge which all other challenges seemingly culminate into. One of the most important situation-specific challenges (i.e. customer confidence about infection free delivery) emerges as a linkage challenge which aggravates as well as is aggravated by certain challenges.
Research limitations/implications
Besides enriching literature, the proposed model has implications for practitioners particularly when the similar lethal waves are experienced anywhere. The number of respondents, subjective approach, specific context as well as the geographical area coverage are the key limitations.
Originality/value
To the best of the authors’ knowledge, this study is the first known scientific effort which attempts to model the operational maturity challenges faced by the OFODE during COVID-19 lockdown period. The authors used the FISM modeling approach to forge these interrelated challenges into a structural model.
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Dragana Bikovska and Chern Li Liew
This research examines the ways in which museums have utilised their Facebook platforms to communicate about climate and environmental-related challenges. The aim is to offer a…
Abstract
Purpose
This research examines the ways in which museums have utilised their Facebook platforms to communicate about climate and environmental-related challenges. The aim is to offer a snapshot of the phenomenon of museums as contributors to communicating climate-related topics and climate change education.
Design/methodology/approach
A content analysis of a purposeful sample of 10 museums’ Facebook postings was conducted. The study examines the themes and topics concerning climate issues that museums have posted and communicated about, the nature of the communication and an examination of responses from the audience.
Findings
This research reveals that not all museums in the study sample have communicated the different research-informed causes or contributors to climate challenges confronting societies today. There is also very little evidence of dialogic engagement with audience and the public-at-large. Most communication is still one-way focussing on the relaying of information.
Originality/value
This research highlights the roles of cultural heritage institutions such as museums in communicating climate change-related topics and the need to move towards a more dialogic mode of engagement with their audience. Museums have a role in serving as a trusted and inspirational space for public debates and community empowerment for dealing with climate challenges.
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