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The purpose of this paper is to evaluate the innovation perception, in its different aspects, of the Spanish people. To this end, several ordered logit models have been developed to determine the extent to which socio-demographic characteristics and other aspects of innovation affect the perception of innovation.

This paper analyses the perception of individuals about innovation in Spain and the related factors. It uses 2015 and 2018 data on individuals from Spanish surveys. The data include various measures of innovation perception, age, gender, educational level and other socio-economic variables.

The results indicate that people have a better perception of innovation if they are being trained in innovation or have good information and communication technologies skills. Among the main results, there is a gender gap in the perception of innovation, as well as differences in terms of digital skills.

To the best of the authors’ knowledge, it is the first time of this kind of analysis in this country. The results are linked to the literature, but should nevertheless be taken into account, which is why some policy recommendations are presented below.

This chapter first describes the essential aspects of a currently changing world, which is characterised by digitalisation, globalisation and politically unstable situations. Based on this transformation context, key concepts such as leadership, innovation, innovation leadership and leadership competences are introduced, along with a new definition and framework for innovation leadership. The chapter discusses the distinction between innovation leadership and innovation management, and the connecting lines between these two concepts. The innovation leadership framework is described and related to the individual contributions of the authors in the book. The chapter frames these contributions along the dimensions of self-leadership, team leadership, organisational leadership and ecosystem leadership.

Machine learning (ML) analytical tools are increasingly being considered as an alternative quantitative methodology in management research. This paper proposes a new approach for uncovering the antecedents behind product and product–service innovation (PSI).

The ML approach is novel in the field of innovation antecedents at the country level. A sample of the Equatorian National Survey on Technology and Innovation, consisting of more than 6,000 firms, is used to rank the antecedents of innovation.

The analysis reveals that the antecedents of product and PSI are distinct, yet rooted in the principles of open innovation and competitive priorities.

The analysis is based on a sample of Equatorian firms with the objective of showing how ML techniques are suitable for testing the antecedents of innovation in any other context.

The novel ML approach, in contrast to traditional quantitative analysis of the topic, can consider the full set of antecedent interactions to each of the innovations analyzed.

This paper aims to discuss the place-making processes of street art within the context of Toronto, Canada, and potential for street art as alternative tourism to contribute to new urban tourism and encourage urban regeneration in the city.

The study applies reflexive thematic analysis to analyse secondary data sources such as reports, maps, videos, websites, news articles and official documents alongside photographic documentation and field research.

Street art in Toronto has been found to coincide closely with processes of creative place-making. While there is some indication that municipal street art organizations and destination marketing organizations are aware of the possibilities for street art to contribute to tourism in the city, it remains an untapped resource for new urban tourism. As a component of creative place-making, it has great potential as a form of alternative tourism to regenerate a still struggling tourism economy.

This paper explores the nascent research area and practical application of street art as an alternative form of urban tourism in Toronto, Canada. It also fills a gap by connecting the concept of creative place-making with street art, urban regeneration and tourism specifically; a focus that needs wider attention.

Purpose: Progression is an unpreventable reality of presence, and banking is no exclusion. Cash transformers and moneylenders from times gone past are great agents today. Cash held in trust became store taking, and money advancing became credit making; over an extended time, banks transformed into a need, and the occupation of banks, transformed into a critical piece of monetary reality. Banks’ turn of events and headway has been mind-boggling, with the latest frenzy being intuitive media banking. The chapter additionally framed the amazing open doors and dangers for banks because of the presentation of innovations and how banks are making the most of the open doors and endeavouring to cure the risks. The financial area in India is a lifesaver for the country. Indian banks could become the fifth most prominent on earth by 2020 and the third most prominent by 2025.

Methodology: This study has given auxiliary information. Furthermore, it’s gathered from the holding bank of India concerning utilisation by various banks. Which utilised graphic review including mean mode middle.

Finding: After the review, we find that sight, sound, and green banking have become fantastic assets for the baking area. During COVID-19, the utilisation of mixed media expanded in contrast to a year ago.

Significance: The review featured sight and sound and green banking sealed spine in COVID -19 and is utilised expanded after this pandemic.

It is essential to validate whether a nation's economic strength always transpires into new business capacity. The present research strives to identify the key indicators to the proxy new business ecosystem of countries and critically evaluate the similarity through the lens of advanced Fuzzy Clustering Frameworks over the years.

The authors use Fuzzy C Means, Type 2 Fuzzy C Means, Fuzzy Possibilistic C Means and Fuzzy Possibilistic Product Partition C Means Clustering algorithm to discover the inherent groupings of the considered countries in terms of intricate patterns of geospatial new business capacity during 2015–2018. Additionally, the authors propose a Particle Swarm Optimization driven Gradient Boosting Regression methodology to measure the influence of the underlying indicators for the overall surge in new business.

The Fuzzy Clustering frameworks suggest the existence of two clusters of nations across the years. Several developing countries have emerged to cater praiseworthy state of the new business ecosystem. The ease of running a business has appeared to be the most influential feature that governs the overall New Business Density.

It is of paramount practical importance to conduct a periodic review of nations' overall new business ecosystem to draw action plans to emphasize and augment the key enablers linked to new business growth. Countries found to lack new business capacity despite enjoying adequate economic strength can focus effectively on weaker dimensions.

The research proposes a robust systematic framework for new business capacity across different economies, indicating that economic strength does not necessarily transpire to equivalent new business capacity.

This paper aims to examine how message consistency pursued through integrated marketing communications (IMC) can build a strong destination brand equity in a very dynamic environment and whether this process is affected by the perceived risk of COVID-19.

Data collection was conducted among 333 international tourists visiting Croatia, a destination that has experienced a remarkable boom in the summer/autumn season of 2021, regardless of the pandemic. Partial least squares–structural equation modelling (PLS-SEM) was used for data analysis.

Results show that IMC consistency has a significant impact on the four destination brand equity dimensions, i.e. awareness, image, perceived quality and loyalty. This influence is found to be the highest on destination brand awareness and the lowest on destination brand loyalty. Perceived risk of COVID-19 moderates the impact of message consistency on brand image and perceived quality.

To the best of the authors’ knowledge, this is the first study that examines the role of IMC consistency in a tourism context during turbulent times. The impact of IMC consistency is analyzed on different components of destination brand equity, which addresses the most recent research call from tourism literature. The moderating effects of perceived risk are considered, thus providing additional implications in a context of high uncertainty. Finally, IMC consistency is assessed from the consumer rather than managerial viewpoints, thus adopting the necessary outside-in approach embedded in the IMC idea.

本文探讨了通过整合营销传播 (IMC) 追求的信息一致性如何在非常动态的环境中建立强大的目的地品牌资产, 以及这一过程是否受到 COVID-19 感知风险的影响。

在 333 名访问克罗地亚的国际游客中进行了数据收集, 该目的地在 2021 年夏季/秋季经历了非凡的繁荣, 无论大流行如何。偏最小二乘 - 结构方程建模 (PLS-SEM) 用于数据分析。

结果表明, IMC 一致性对四个目的地品牌资产维度有显着影响, 即意识、形象、感知质量和忠诚度。发现这种影响对目的地品牌知名度最高, 对目的地品牌忠诚度最低。 COVID-19 的感知风险缓和了信息一致性对品牌形象和感知质量的影响。

据作者所知, 这是第一项研究动荡时期 IMC 一致性在旅游环境中的作用。分析了 IMC 一致性对目的地品牌资产的不同组成部分的影响, 这解决了来自旅游文献的最新研究呼吁。考虑到感知风险的调节效应, 从而在高度不确定的情况下提供额外的影响。最后, IMC 一致性是从消费者而非管理的角度评估的, 因此采用了嵌入 IMC 理念的必要的由外而内的方法。

Este artículo examina cómo la coherencia del mensaje que se pretende conseguir a través de la Comunicación Integrada de Marketing (CIM) puede generar un fuerte valor de marca de un destino turístico en un entorno muy dinámico y si este proceso se ve afectado por el riesgo percibido del COVID-19.

La recogida de datos se ha llevado a cabo entre 333 turistas internacionales que visitaron Croacia, un destino que ha experimentado un auge turístico notable en la temporada de verano/otoño de 2021, independientemente de la pandemia. Para el análisis de datos, se ha empleado la técnica de mínimos cuadrados parciales PLS-SEM.

Los resultados muestran que la coherencia de la CIM tiene un impacto significativo en las cuatro dimensiones del valor de marca de un destino, es decir, notoriedad, imagen, calidad percibida y lealtad. Este impacto es más alto en el caso de la notoriedad y más bajo en el caso de la lealtad. El riesgo percibido del COVID-19 modera los efectos de la coherencia del mensaje en la imagen de marca y la calidad percibida.

Según el conocimiento de los autores, este es el primer estudio que examina el papel de la coherencia de la CIM en un contexto turístico durante tiempos inestables. Se analiza el impacto de la coherencia de la CIM en diferentes componentes del valor de la marca de destino, dando así respuestas a las llamadas más recientes de la literatura turística. Se consideran los efectos moderadores del riesgo percibido, proporcionando así implicaciones adicionales en un contexto de alta incertidumbre. Finalmente, la coherencia de la CIM se evalúa desde el punto de vista del consumidor, adoptando así el enfoque “de afuera hacia adentro”, que es uno de los principios base de la CIM.

This study attempts to identify and explicate the unique segmentation of the increasingly growing virtual reality (VR) user market based on the user experience. Consequently, it collects five hundred forty-five online survey questionnaires through the Prolific platform and deploys cluster analysis to identify mutually exclusive groups of VR users. The research variable, user experience, contains 16 indicators explained by four dimensions. As a result, this study is able to unveil three mutually exclusive markets which are labeled as (1) beginner, (2) aficionado, and (3) utilitarian. The unique features of these three groups are further compared based on their VR tour behaviors. In the conclusion section, it offers managerial implications for devising novel marketing strategies.

The present research investigates the effects of green supply chain management (GSCM) practices on customer behavioural intentions (e.g. word of mouth [WOM], willingness to pay [WTP] and revisit intention [RI]) and the mediating role of customer satisfaction (CS) in the hospitality industry in Bangladesh.

The authors applied a convenience sampling approach to distribute questionnaires and collect opinions from 404 customers who stayed in Bangladesh's five- and four-star hotels. SmartPLS was applied to examine the proposed hypothesised model.

GSCM practices have positive and significant impacts on CS and behavioural intentions of customers' WOM, WTP and RI. Additionally, CS mediates the association between GSCM practices and three behavioural intentions.

To boost their hotel's financial performance, hoteliers should allocate more resources to improving environmental sustainability practices in supply chain management.

This study's novel contribution to the literature rests in the findings regarding the mediating effect of CS. This adds value to the theory of planned behaviour. Another unique contribution of this study is that it combines three behavioural intentions (willingness to pay, RI and WOM).