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Article
Publication date: 1 December 2004

V. Albino, A.C. Garavelli and M. Gorgoglione

Knowledge transfer is recognized as a fundamental issue for organizations. This research aims at investigating the knowledge transfer process, and finding out the most…

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Abstract

Knowledge transfer is recognized as a fundamental issue for organizations. This research aims at investigating the knowledge transfer process, and finding out the most efficient and effective strategies to support it. Particularly, the research is focused on studying support strategies based on the use of technology. The paper proposes a model that describes both knowledge acquisition and practice. The model components are the actors’ cognitive systems, the processes of codification and interpretation, and the object transferred. The model predicts that a better understanding of knowledge transfer can be achieved by distinguishing organizational similarity from dissimilarity, training from fertilization, and autonomous from interactive practice. This is particularly helpful to discuss what the role and value of technology are in supporting knowledge transfer in organizations effectively.

Details

Benchmarking: An International Journal, vol. 11 no. 6
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 27 November 2017

Serhat Peker, Altan Kocyigit and P. Erhan Eren

Predicting customers’ purchase behaviors is a challenging task. The literature has introduced the individual-level and the segment-based predictive modeling approaches for…

1001

Abstract

Purpose

Predicting customers’ purchase behaviors is a challenging task. The literature has introduced the individual-level and the segment-based predictive modeling approaches for this purpose. Each method has its own advantages and drawbacks, and performs in certain cases. The purpose of this paper is to propose a hybrid approach which predicts customers’ individual purchase behaviors and reduces the limitations of these two methods by combining the advantages of them.

Design/methodology/approach

The proposed hybrid approach is established based on individual-level and segment-based approaches and utilizes the historical transactional data and predictive algorithms to generate predictions. The effectiveness of the proposed approach is experimentally evaluated in the domain of supermarket shopping by using real-world data and using five popular machine learning classification algorithms including logistic regression, decision trees, support vector machines, neural networks and random forests.

Findings

A comparison of results shows that the proposed hybrid approach substantially outperforms the individual-level and the segment-based approaches in terms of prediction coverage while maintaining roughly comparable prediction accuracy to the individual-level method. Moreover, the experimental results demonstrate that logistic regression performs better than the other classifiers in predicting customer purchase behavior.

Practical implications

The study concludes that the proposed approach would be beneficial for enterprises in terms of designing customized services and one-to-one marketing strategies.

Originality/value

This study is the first attempt to adopt a hybrid approach combining individual-level and segment-based approaches to predict customers’ individual purchase behaviors.

Article
Publication date: 6 September 2018

Michele Gorgoglione and Umberto Panniello

The purpose of this paper is to demonstrate that a deeper analysis of customer experience (CE) can identify idiosyncratic and critical perceptions in the experiences of…

Abstract

Purpose

The purpose of this paper is to demonstrate that a deeper analysis of customer experience (CE) can identify idiosyncratic and critical perceptions in the experiences of groups of customers.

Design/methodology/approach

The methodology that the authors used is made of three main steps: segmentation analysis, profiling and identification of idiosyncratic clusters’ profiles (i.e. those with a CE perception different respect to the whole sample) and among these idiosyncratic clusters, identification of those that may be critical for the business.

Findings

The authors identified clusters of customers showing significant differences in their perceived experience with respect to the holistic CE model. Nevertheless, a sample of bank managers assessed three cluster profiles among them to be critical signals a company. The identification of these idiosyncratic patterns provides managers with interesting additional insights that would be hidden in a holistic CE model.

Practical implications

Managers can gain valuable insights of CE from this analysis that should be added to those coming from an holistic CE model.

Originality/value

This paper contributes to the scientific research in that it extends the knowledge about CE by showing how personal factors can be identified and how drawing additional managerial insights.

Details

International Journal of Bank Marketing, vol. 36 no. 7
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 5 July 2022

Lizbeth Salgado and Dena Maria Camarena

The main objective of this paper is to analyse the relationship between innovation and traditional concepts to explain the phenomenon of traditional food with innovation…

Abstract

Purpose

The main objective of this paper is to analyse the relationship between innovation and traditional concepts to explain the phenomenon of traditional food with innovation from a market and consumer behaviour perspective in the Mexican context.

Design/methodology/approach

The research is carried out in two phases: (1) analysis of the offer in distribution and (2) consumer research. First, a mixed observation technique in the offer of traditional foods with innovation was carried out. The data were recollected from 24 companies' websites and was complemented with information from main distribution chains of the city of Hermosillo (Mexico). Second, a survey was carried out with 310 Mexican consumers. The data obtained were analysed using bi-variable and multivariable techniques.

Findings

The findings from the websites showed that there are 19 traditional products with innovation that are marketed through this medium, while 39 traditional products with innovation are offered in distribution chains. Of all foods, 61% showed innovations in ingredients and materials. Also, the consumer evaluations identified three segments: the consumers orientated towards innovations, convenience and health (42.2%), those orientated towards sensory innovations (39%), and those more inclined towards innovations in marketing and availability (18.7%).

Research limitations/implications

The research considers a partial perspective of the agri-food chain and not an integral vision, it is limited to a specific area and to certain traditional foods.

Practical implications

The symbiosis between innovation and tradition is identified from the perspective of supply and demand. The trend that exists in the market regarding the types of innovations and the gaps that exist regarding environmental elements are recognized.

Social implications

The data obtained in the research generate information for business decision-making and entrepreneurship; in addition indicates new dietary and consumption patterns. It also provides knowledge about innovation and tradition, and highlights the relevance of traditional food.

Originality/value

This study tries to fill a gap in the literature by focusing on the market and consumer behaviour perspective for traditional food with innovation.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

Book part
Publication date: 26 October 2021

Denise Bedford and Thomas W. Sanchez

This chapter highlights the importance of strategically managing knowledge networks. Strategic management is defined as being aware of current knowledge networks…

Abstract

Chapter Summary

This chapter highlights the importance of strategically managing knowledge networks. Strategic management is defined as being aware of current knowledge networks, understanding current knowledge stocks, and identifying gaps. It also involves assessing the knowledge needs of business units and ensuring that those needs are addressed. The chapter also highlights the importance of having a vision of a healthy knowledge network.

Details

Knowledge Networks
Type: Book
ISBN: 978-1-83982-949-9

Article
Publication date: 1 March 2011

Nicola Costantino, Mariagrazia Dotoli, Marco Falagario and Maria Pia Fanti

The paper addresses supplier selection in the public procurement sector. The motivation is providing a decision-making tool that mimics the intuitive behavior of the…

Abstract

The paper addresses supplier selection in the public procurement sector. The motivation is providing a decision-making tool that mimics the intuitive behavior of the public tender committee in evaluating the bid according to predefined (quantitative and qualitative) criteria by a strict and transparent procedure, in accordance with governmental procurement regulations and requirements. To this aim, we address the supplier selection decision problem in the public procurement sector by a well-known fuzzy multiple criteria decision- making approach. Using the presented technique enables evaluation of both imprecise information and quantitative data in vendor selection, while keeping the transparency features requested in public procurement. We show the effectiveness and efficiency of the approach with a case study involving an Italian public administration.

Details

Journal of Public Procurement, vol. 11 no. 3
Type: Research Article
ISSN: 1535-0118

Abstract

Details

Translating Knowledge Management Visions into Strategies
Type: Book
ISBN: 978-1-78973-763-9

Book part
Publication date: 14 December 2017

Angelo Corallo, Fabrizio Errico, Laura Fortunato, Maria Elena Latino and Marta Menegoli

Following the triple helix (TH) model and the way knowledge is transferred into the industry domain, this chapter aims to define features interface that should be…

Abstract

Following the triple helix (TH) model and the way knowledge is transferred into the industry domain, this chapter aims to define features interface that should be implemented in order to facilitate the University–Industry (UI) relationship and thus encourage the spin-off creation.

In order to support this relationship, a new business model configuration of an entrepreneurial ecosystem is proposed, aiming at creating a sustainable environment, where business entities can grow. The field of the Governance of Entrepreneurial Ecosystems is also investigated in order to define a framework for launching, developing, and sustaining a company over time.

This chapter presents a case study developed within the University of Salento (Italy). It capitalizes results from three different research analyses, based on questionnaires and interviews with actors of the spin-off network (professors and researchers, graduating students, admin-tech staff of the Technology Transfer Office, spin-offs’ CEOs/Associates, and R&D managers of external companies) and on results coming from scientific publications and regional/national reports in the innovation context.

A research methodology based on semantic network analysis and sentiment analysis has been applied in order to identify which features an interface should implement in order to facilitate the UI relationship and encourage the spin-off creation.

To support the start-up overcoming the “death valley,” the creation of a link between the strategy used to transfer value to the market and the phase of innovation is proposed inside the business model configuration. Some aspects of a governance model of an entrepreneurial ecosystem were also presented in order to support the business evolution of a single business entity and assuring sustainability over time.

Details

Global Opportunities for Entrepreneurial Growth: Coopetition and Knowledge Dynamics within and across Firms
Type: Book
ISBN: 978-1-78714-502-3

Keywords

Article
Publication date: 30 March 2020

Desmond Ng

According to behavioral research, aspirations influence a firm's search – exploitive and explorative – for solutions that satisfy a firm's goals. Yet, such goal seeking…

Abstract

Purpose

According to behavioral research, aspirations influence a firm's search – exploitive and explorative – for solutions that satisfy a firm's goals. Yet, such goal seeking behavior is adaptive to a firm's past experiences and not to a manager's expectations of its firm's future. A manager's expectations are often explained in terms of their confidence in future events. The purpose of this study is to address the following research question: how does a manager's confidence influence its expectations of a firm's future performance and goals; and how do these future expectations influence a firm's exploitive/explorative search?

Design/methodology/approach

In drawing on cognition and legitimacy research, a conceptual model was developed to explain the antecedents and outcomes of a firm's “forward-looking” aspirations. The antecedents to a firm's forward-looking aspirations are attributed to a manager's overconfidence – anchoring, confirmation and availability – biases. In using strategic legitimacy explanations, these biases introduce distinct types of forward-looking (exploitive/explorative) search that legitimize/de-legitimize a manager's forward-looking aspirations.

Findings

A key finding of this study is that it introduces a strategic decision-making process in which a firm's exploitive/ explorative search is adaptive toward its forward-looking aspirations.

Research limitations/implications

This forward-looking strategic decision-making process offers research implications to understand how a firm's future goals and expectations can offer new understandings of their past experiences and traditions and explains how a manager's overconfidence biases can influence the assessment of a firm's social aspirational groups.

Practical implications

In addition, this study also offers practical implications in which illustrative examples are used to explain this study's forward-looking strategic decision-making process.

Originality/value

A distinct contribution of this study is that it introduces a forward-looking orientation that has not been previously examined the backward focus of behavioral research.

Details

Journal of Strategy and Management, vol. 13 no. 3
Type: Research Article
ISSN: 1755-425X

Keywords

Article
Publication date: 1 October 2007

Angel J. Salazar

Knowledge management has increasingly been regarded as an important research theme in information systems studies, with a substantial accumulated stock of empirical…

Abstract

Knowledge management has increasingly been regarded as an important research theme in information systems studies, with a substantial accumulated stock of empirical research. The purpose of this paper is to compare and contrast theoretical and methodological approaches to knowledge management in extant information systems studies. In so doing, the author builds a new typology and discusses relevant research questions and fundamental ontological and epistemological assumptions about the nature and study of social sciences, and the nature and scope of organizational knowledge. Previous typologies have tangled together basic assumptions about the nature and study of social sciences and the “transformative” nature and scope of organizational knowledge. The present typology acknowledges that these two dimensions need to be untangled to be able to discriminate and analyze fundamental assumptions that researchers, explicitly or implicitly, adopt in the study of knowledge management and information systems in organizations. This distinction is necessary because the implementation and use of information systems has the potential to enhance, or hinder, the transformative attributes or characteristics of organizational processes. This new typology is used to conceptualize, categorize, and criticize a sample of selected research articles, and to suggest new directions for research.

Details

Management Research: Journal of the Iberoamerican Academy of Management, vol. 5 no. 3
Type: Research Article
ISSN: 1536-5433

Keywords

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