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1 – 10 of 11Thuc Thi Mai Doan Do and Luis Nobre Pereira
This paper aims to provide a comprehensive understanding of Vietnamese consumers’ perceived value and to explore the relationships between its constructs, satisfaction and…
Abstract
Purpose
This paper aims to provide a comprehensive understanding of Vietnamese consumers’ perceived value and to explore the relationships between its constructs, satisfaction and (e)word-of-mouth (WOM) intentions towards Airbnb. Moreover, the relationship between traditional WOM and electronic WOM (eWOM) was also investigated.
Design/methodology/approach
An electronic survey was applied to collect data on a sample of Vietnamese Airbnb guests. A total of 352 questionnaires were collected, from which 163 eligible Airbnb users remained for data analysis. The partial least square approach to structural equation modelling was used to analyse the data.
Findings
The findings suggested that monetary, functional and hedonic benefits significantly impact Vietnamese customer satisfaction (CS) with Airbnb accommodation, which, in turn, acts as a direct effect and mediator in encouraging customers’ (e)WOM-giving intentions. Moreover, traditional WOM intention positively influences eWOM giving intention.
Originality/value
This study provides a better comprehension of customers’ perceived value that influences CS and their (e)WOM intentions towards Airbnb. Secondly, it extends the literature on WOM intentions from the message communicator’s perspective by confirming the positive association between traditional and eWOM-giving intentions. Finally, this paper reveals insights into the sharing accommodation in a fast-growing market in South East Asia (Vietnam), which supports sharing accommodation platforms and service providers to develop appropriate marketing strategies.
研究目的
本文旨在全面了解越南消费者的感知价值, 并探讨其结构、满意度和 (e) 对 Airbnb 的口碑意图之间的关系。此外, 还研究了传统口碑(WOM)和电子口碑(eWOM)之间的关系。
研究设计/方法/途径
应用电子调查收集越南 Airbnb 客人样本的数据。共收集问卷 352 份, 剩余 163 名符合条件的 Airbnb 用户进行数据分析。 SEM 的偏最小二乘法用于分析数据。
研究发现
调查结果表明, 货币、功能和享乐方面的好处显着影响越南客户对 Airbnb 住宿的满意度, 这反过来又在鼓励客户的 (e)WOM 给予意图方面起到直接作用和中介作用。此外, 传统口碑意向对网络口碑给予意向有正向影响。
研究原创性/意义
本研究提供了对影响客户满意度的客户感知价值及其对 Airbnb 的 (e)WOM 意图的更好理解。其次, 它通过确认传统和 eWOM 给予意图之间的正相关关系, 从信息传播者的角度扩展了关于 WOM 意图的文献。最后, 本文揭示了东南亚(越南)快速增长市场中共享住宿的见解, 从而为共享住宿平台和服务提供商制定适当的营销策略提供支持。
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Thuc Thi Mai Doan Do, Patrícia Pinto, Joao Albino Silva and Luis Nobre Pereira
This study aims to investigate the relationship between environmental stimuli of Airbnb experience, customers’ perceived enjoyment and positive electronic word-of-mouth (eWOM…
Abstract
Purpose
This study aims to investigate the relationship between environmental stimuli of Airbnb experience, customers’ perceived enjoyment and positive electronic word-of-mouth (eWOM) intentions through an extension of the Mehrabian–Russell model.
Design/methodology/approach
A quantitative methodology was adopted using a web-based survey. Data were collected from a sample of 162 Vietnamese Airbnb consumers who had stayed at the platform accommodations. A two-stage procedure with the partial least squares approach to structural equation modeling was conducted to evaluate the measurement model and structural model.
Findings
The results confirmed the significant positive effect of home benefits and social interaction on Airbnb customers’ perceived enjoyment, which subsequently inspires them to develop intentions to spread positive comments toward this platform. Moreover, these relationships remain unchanged among the different groups of customers, except Airbnb travelers with business purposes.
Practical implications
The findings will provide Airbnb stakeholders in emerging markets with insights into identifying the important environmental factors that are more likely to stimulate consumers’ enjoyment and encourage them to spread positive WOM on social network outlets.
Originality/value
This research provides a deeper comprehension of Airbnb users’ emotional states and positive eWOM intentions by exploring the possible antecedents. Moreover, to the best of the authors’ knowledge, this is the first study to propose the moderating role of gender, purpose of the trip and type of accommodation in the hypothesized relationships. The contradictory findings of this study also highlight the cultural difference in Airbnb customers’ perception and behavioral intentions.
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José António C. Santos, Margarida Custódio Santos, Luis Nobre Pereira, Greg Richards and Luis Caiado
Little is known about how tourists’ eating habits change between everyday life and holidays. This study aims to identify market segments based on changes in food consumption and…
Abstract
Purpose
Little is known about how tourists’ eating habits change between everyday life and holidays. This study aims to identify market segments based on changes in food consumption and experiences of a sun-and-sea destination’s local food. The authors evaluate to what extent tourists consume local food and assess the contribution of local food experiences to the tourists’ overall experience.
Design/methodology/approach
The target population was all tourists visiting the Algarve in the Summer 2018 and included both domestic and international sun-and-sea tourists. A sample of 378 valid questionnaires was collected. Data analysis included descriptive analysis, statistical tests and cluster analysis.
Findings
Cluster analysis identified three segments: non-foodies, selective foodies and local gastronomy foodies. Results indicate that tourists change their eating habits during holidays, eating significantly more seafood and fish and less legumes, meat, fast food and cereals and their derivatives. International and domestic sun-and-sea tourists reported that eating local food contributes significantly to their overall tourism experience.
Practical implications
Sun-and-sea destinations should promote the offer of local dishes, especially those that include locally produced fish and seafood, to improve the tourist experience, differentiate the destination and increase sustainability.
Originality/value
The authors address three identified research gaps: a posteriori segmentation based on tourists’ food consumption behaviour; measurement of changes in eating practices between home and in a sun-and-sea destination; and assessment of the role of food experiences to overall tourism experience of tourists visiting a sun-and-sea destination.
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Edson Santos, Patrícia Pinto and Luís Nobre Pereira
This chapter investigates residents' perception of tourism development on the small tourist island of Santiago, Cape Verde, during the crisis caused by the COVID-19 pandemic…
Abstract
This chapter investigates residents' perception of tourism development on the small tourist island of Santiago, Cape Verde, during the crisis caused by the COVID-19 pandemic. Specifically, it shows how the pandemic situation is affecting residents' perceptions of tourism impacts, their quality of life, and support for tourism development. Data were collected during winter 2020–2021. Partial least square structural equation model (PLS-SEM) was used to assess interrelations among constructs. The study contributes to the literature by extending the understanding of residents within the current COVID-19 pandemic context. Results demonstrate that their support for tourism was positively influenced by their quality of life.
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Alfonso Vargas-Sánchez, Juan José Albendín-Moya, Fernando Perna, Maria João Custódio, Luís Nobre Pereira, Maria Margarida Santos and Vanessa Oliveira
The Spain–Portugal Cross-Border Cooperation Program launched the “Espomar” project in 2017, with the aim of designing a sustainable and transboundary maritime transport system in…
Abstract
The Spain–Portugal Cross-Border Cooperation Program launched the “Espomar” project in 2017, with the aim of designing a sustainable and transboundary maritime transport system in the Gulf of Cádiz, which includes the Spanish provinces of Cádiz (its Atlantic coast) and Huelva, together with the Portuguese region of the Algarve. This chapter limits the scope to the Algarve-Huelva connection and the resident population demand. The findings suggest a maritime connection defined and marketed as part of leisure activities. The demand for potential tourism packages created around boat trips appears to be promising. The sun beach, gastronomy wine and culture landscape vectors are the main attractors.
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Helena Barranha, João Vieira Caldas and Rita Nobre Neto da Silva
The purpose of this paper is to discuss the role of contemporary architecture in heritage protection, reinterpretation and reuse, an issue that has become increasingly relevant…
Abstract
Purpose
The purpose of this paper is to discuss the role of contemporary architecture in heritage protection, reinterpretation and reuse, an issue that has become increasingly relevant due to the recognition of architectural heritage as a key factor for cultural and economic development.
Design/methodology/approach
In Portugal, as elsewhere in Europe, cultural heritage management has often been associated with the creation of new museum spaces, namely, within national monuments and archaeological sites. Drawing on restoration theories and international charters, this paper analyses and compares two parallel interventions recently built inside São Jorge Castle, in Lisbon: the Museum Centre (Victor Mestre and Sofia Aleixo, 2007-2008) and the Archaeological Site (João Luís Carrilho da Graça, 2008-2010). This approach offers insight on the complexity of addressing and reconfiguring the profusion of past transformations within a single monument.
Findings
These two complementary museum spaces are representative of different attitudes towards heritage appropriation, substantiating the thesis that musealizing always entails the creation of narratives, which translate history and heritage into architectural and curatorial discourses. Besides meeting the functional requirements of specific museum programmes, such interventions frequently deal with the challenge of opening up new perspectives on the past.
Originality/value
Considering the central role of communication in contemporary museums, this paper discusses how heritage musealization can contribute to the translation of historical evidence into updated iconographies, narratives and dialogues. Furthermore, the unique characteristics of this twofold case study can provide an insightful contribution for a broader debate on the reinterpretation of iconic monuments and sites.
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Violeta Alarcão, Pedro Candeias, Miodraga Stefanovska-Petkovska, Sónia Pintassilgo and Fernando Luís Machado
A growing body of evidence suggests that experiences of discrimination may affect physical and mental health through multiple pathways. This paper aims to characterize the extent…
Abstract
Purpose
A growing body of evidence suggests that experiences of discrimination may affect physical and mental health through multiple pathways. This paper aims to characterize the extent of everyday perceived discrimination among Brazilian and Cape Verdean immigrant adults in Portugal, to identify its forms and analyze its association with mental health.
Design/methodology/approach
This study draws on data from the EQUALS4COVID19 (Equity in health in times of pandemic) project that implemented a cross-sectional survey combining online and face-to-face questionnaires for data collection between February and November 2022.
Findings
Women were less likely than men to report no discrimination experiences and more likely to report combined bases of discrimination. While Brazilian women were more likely than Cape Verdean counterparts to report gender and nationality-based discrimination, Cape Verdean women and men were more likely to report experiencing race-based discrimination. Gender (being identified as a woman) and length of stay in Portugal were the main predictors of depression, while resilience and perceived social support were protective factors. Participants with higher levels of resilience showed a significantly diminished association between perceived discrimination and depressive symptoms.
Practical implications
This study highlights the need for further research on the interlocking influences of gender, race, nationality and other structures of power, on health and illness to increase our understanding of what would help meet the specific needs of migrants’ mental health and improve equitable health care.
Originality/value
The findings on the multiple and intersectional discrimination perceived by the Brazilian and Cape Verdean populations in Portugal illustrated the ways mental health can be affected by social structures, such as gender and ethnic hierarchies, and can be used to inform the relevance to design and implement programs on combating individual and institutional discrimination and improving the rights of all people.
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This chapter analyzes events leading to the collapse of President Dilma Rousseff’s parliamentary base that are essential for understanding the impeachment process in 2016. First…
Abstract
This chapter analyzes events leading to the collapse of President Dilma Rousseff’s parliamentary base that are essential for understanding the impeachment process in 2016. First, it assesses structural factors shaping the Brazilian political system and the adaptation strategy of Lula da Silva’s government in its relationship with the National Congress. Next, it analyzes the changing relationship between Dilma Rousseff’s government and Congress, especially the House of Representatives, as the main locus for presidential impeachment actions.
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Vanessa S.M. Magalhães, Luís Miguel D.F. Ferreira, Aldara da Silva César, Renato Manzini Bonfim and Cristóvão Silva
The livestock sector contributes significantly to the Brazilian economy, but also creates many environmental and social issues. To mitigate these problems and help counteract the…
Abstract
Purpose
The livestock sector contributes significantly to the Brazilian economy, but also creates many environmental and social issues. To mitigate these problems and help counteract the effects of the growing production demand, it is essential to address the prevention of food loss and waste (FLW). Therefore, the aim of the present study is to identify the causes of FLW, model their interrelationships and determine their root causes for the Brazilian beef supply chain (SC).
Design/methodology/approach
16 causes are analysed using an integrated interpretive structural modelling (ISM) and matrix impact of cross-multiplication applied to classification (MICMAC) methodology. ISM identified interrelationships among the causes and MICMAC determined the root causes of FLW.
Findings
The ISM highlights the “Lack of transportation infrastructures”, “Inadequate handling”, “Poor operational performance”, “Variety of products available in supermarkets” and “Unhealthy animals and outbreaks of disease” as the most influential causes and the MICMAC classifies them as the root causes of FLW in the Brazilian beef SC.
Practical implications
The results provide fundamental insights for researchers, practitioners and policymakers, by exploring which causes are more influential and which are the root causes, thereby assisting the SC members in the definition of suitable strategies to mitigate FLW.
Originality/value
This is the first empirical analysis of the interdependencies between the causes of FLW in the beef SC.
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