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Article
Publication date: 3 August 2021

Luis Hernan Contreras Pinochet, Guilherme de Camargo Belli Amorim, Durval Lucas Júnior and Cesar Alexandre de Souza

The article's objective is to analyze the consequent factors of Big Data Analytics Capability for firms in the competitive scenario, using different analytical models.

Abstract

Purpose

The article's objective is to analyze the consequent factors of Big Data Analytics Capability for firms in the competitive scenario, using different analytical models.

Design/methodology/approach

The research had a quantitative approach, using a survey of data from firms located in the state of São Paulo – Brazil. Structural Equation Modeling (SEM) was used to validate the model.

Findings

The results reveal that all hypotheses were accepted. Business value was the construct that had the most explanatory power in the model. It is necessary to invest more in analytical tools, as well as people trained in the analysis of these models, in addition to a change of mindset, which will dictate the bias of the firm's strategic decision-making. The Big Data analysis is evident from firms' growing investments, particularly those that operate in complex and fast-paced environments.

Practical implications

The proposed theoretical model makes it possible to verify firms' analytical structure and whether they are better positioned to analyze customer data and information in real-time, generate insights and implement solutions to maintain and improve their market position.

Originality/value

The contribution of this article is to present a proposal to expand the research models in the literature that analyzed the direct and indirect relationship between “Big Data Analytics Capability” and “Product Innovation Performance”.

Details

Journal of Enterprise Information Management, vol. 34 no. 5
Type: Research Article
ISSN: 1741-0398

Keywords

Open Access
Article
Publication date: 14 August 2018

Luis Hernan Contreras Pinochet, Evandro Luiz Lopes, Caio Henrique Fernandes Srulzon and Luciana Massaro Onusic

“Internet of things” is a broad term used to describe network connectivity to physical objects. Called connectable or smart objects, they are embedded in electronic…

4089

Abstract

Purpose

“Internet of things” is a broad term used to describe network connectivity to physical objects. Called connectable or smart objects, they are embedded in electronic circuits and software that make them capable of detecting, collecting and transmitting data and information. This paper aims to examine the influence of the attributes of “internet of things” products in the functional and emotional experience of purchase intention.

Design/methodology/approach

The study used a model adapted from Yaping et al. (2014), with adjustment for the constructs “emotional experience”, “functional experience” and “purchase intention”. The survey consisted of a sample of 747 valid questionnaires regarding users of “internet of things” products, through a structured questionnaire with 36 assertions, which were answered based on the Likert scale. The quantitative research approach followed an exploratory descriptive phase followed by the application of structural equation modeling.

Findings

Results validated most of the relationships of the model, with high levels of significance. In addition, there was a greater influence of emotional experience than functional on purchase intention for the selected sample, which mainly consisted of young people.

Originality/value

In short, the study confirmed the statistical significance of the structural paths, indicating that the proposed model is consistent, and with an appropriate adjustment can be applied in future research.

Details

Innovation & Management Review, vol. 15 no. 3
Type: Research Article
ISSN: 2515-8961

Keywords

Open Access
Article
Publication date: 24 May 2022

Luis Hernan Contreras Pinochet, Cesar Alexandre de Souza, Adriana Backx Noronha Viana and Guillermo Rodríguez-Abitia

This research aims to propose the development of a model that identifies, in essential services, the determining factors affecting the technological advances offered by…

Abstract

Purpose

This research aims to propose the development of a model that identifies, in essential services, the determining factors affecting the technological advances offered by different smart technologies in supermarket retail channels that influence citizens' quality of life, amidst the coronavirus disease 2019 (COVID-19) pandemic.

Design/methodology/approach

The data were collected using a cross-sectional questionnaire survey (n = 469). The authors applied the structural equation modeling (SEM) technique to test the hypotheses, along with the partial least squares (PLS) method for estimating latent variables and combining with the necessary condition analysis (NCA) method.

Findings

According to the results of the NCA method, the results were adequate, and more attention should be paid to the quality of life construct after finding the bottleneck point of 50%. In this sense, adaptive resilience was characterized as the main necessary predictor construct for quality of life. In addition, Generation Z and Millennials have the highest frequency of use in all smart technologies, with “assisted purchase” being the most widely used.

Social implications

Finally, the effect of the pandemic changed the consumption routine with supermarkets, not being a mere option but a necessity in the context of a smart city.

Originality/value

As a result, the proposed model was consistent, showing that all direct and indirect SEM paths were validated, highlighting data security and privacy and resilience issues. In addition, the NCA method complemented the procedures performed in the SEM phase.

Details

Revista de Gestão, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1809-2276

Keywords

Open Access
Article
Publication date: 11 April 2022

Nairana Radtke Caneppele, Fernando Antonio Ribeiro Serra, Luis Hernan Contreras Pinochet and Izabela Martina Ramos Ribeiro

The purpose of this study is to understand how neuroscientific tools are used and discussed in ongoing research on strategy in organizations.

Abstract

Purpose

The purpose of this study is to understand how neuroscientific tools are used and discussed in ongoing research on strategy in organizations.

Design/methodology/approach

The authors used a bibliometric study of bibliographic pairing to answer the research question. They collected data from the Web of Science and Scopus databases using the keywords “neuroscience*,” “neurostrategy*” and “neuroscientific*.”

Findings

This study presents a framework that relates fundamental aspects discussed in current research using neuroscientific tools: Neuroscience and its research tools in organizations; emotions and information processing; interdisciplinary application of neuroscientific tools; and moral and ethical influences in the leaders' decision-making process.

Research limitations/implications

The inclusion of neuroscientific tools in Strategic Management research is still under development. There are criticisms and challenges related to the limitations and potential to support future research.

Practical implications

Despite recognizing the potential of neuroscientific tools in the mind and brain relationship, this study suggests that at this stage, because of criticisms and challenges, they should be used as support and in addition to other traditional research techniques to assess constructs and mechanisms related to strategic decisions and choices in organizations.

Social implications

Neuroscientific methods in organizational studies can provide insights into individual reactions to ethical issues and raise challenging normative questions about the nature of moral responsibility, autonomy, intention and free will, offering multiple perspectives in the field of business ethics.

Originality/value

In addition to presenting the potential and challenges of using scientific tools in strategic management studies, this study helps create methodological paths for studies in strategic management.

Details

RAUSP Management Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2531-0488

Keywords

Article
Publication date: 6 March 2019

Luis Hernan Contreras Pinochet, Guilherme Tongnole Diogo, Evandro Luiz Lopes, Eliane Herrero and Ricardo Luiz Pereira Bueno

Given the large global investments made in FinTechs and the context of Brazilian credit (which has been suffering from the effects of the crisis in the last decade), the…

1124

Abstract

Purpose

Given the large global investments made in FinTechs and the context of Brazilian credit (which has been suffering from the effects of the crisis in the last decade), the purpose of this paper is to study the propensity of consumption of credit services offered by FinTechs of loans. In order to discover the factors that influenced the propensity to apply for FinTech loans, a theoretical model was designed, which was tested by means of a survey given to individuals who might contract loans.

Design/methodology/approach

The final sample consisted of 507 individuals whose data were analyzed through structural equation modeling (SEM), with estimation of partial least squares.

Findings

From the results of the research, it was possible to draw a profile of the FinTechs of Brazilian loans and also to estimate the antecedents of the propensity to utilize this type of service.

Research limitations/implications

The model proposed in this work was developed to measure the propensity to consume in relation to the credit services offered by lending FinTechs.

Practical implications

The consumer should intensify the use of these channels to shape financial products and services to their needs, thereby democratizing access to credit, which is often restricted in quantity and quality by policies of institutions that dominate the Brazilian lending market.

Originality/value

Aspects such as trust, personal innovation, perceived utility, ease of use and social influence, as well as the constructs that precede them like privacy, stigma and transactional distance, explain 41.5 percent of the propensity to use services from lending FinTechs in Brazil.

Details

International Journal of Bank Marketing, vol. 37 no. 5
Type: Research Article
ISSN: 0265-2323

Keywords

Open Access
Article
Publication date: 30 November 2018

Luis Hernan Contreras Pinochet, Giulie Furtani Romani, Cesar Alexandre de Souza and Guillermo Rodríguez-Abitia

The purpose of this paper is to identify the intention of living in a smart city as from its characteristics in the individual perception by the young public based on the…

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Abstract

Purpose

The purpose of this paper is to identify the intention of living in a smart city as from its characteristics in the individual perception by the young public based on the proposal of an expanded model.

Design/methodology/approach

The empirical research carried out herein was based on a survey, consisting of a sample of 380 valid questionnaires. Data analysis was carried out through multivariate quantitative approach using structural equation modeling, with estimation by partial least square.

Findings

In the model, it was possible to adapt all the characteristics of smart cities. The “environment” characteristic was the one that presented the greatest relationship in contributing to efficiencies that allow the migration of citizens and in reducing the environmental impact in the cities’ quality, and the “economy” characteristic was the one that presented the lowest relationship opening the opportunity that this concept can be more widespread within the economic agents and individuals for the society.

Originality/value

Finally, it is argued that efficiency in all characteristics will depend on the engagement of citizens in the innovation processes of public living in general. The smart city is distinguished from other typologies due to its success in the field of innovation, essentially depending on the collaborative process that is developed in environments that encourage discovery and idea generation.

Details

Revista de Gestão, vol. 26 no. 1
Type: Research Article
ISSN: 2177-8736

Keywords

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