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This research evaluates attitude — behaviour relationships in the wine market by examining consumer attitudes towards six brands of white wine. This is done using a Likert style questionnaire, including brand ‘usage’ questions on a sample of 110 respondents who are a representative sample of wine consumers. The research evaluates consumer attitudes towards brand attributes, and examines the relationship they have with the usage patterns and market share of the brands. The research is a replication with extension of Ehrenberg's studies, in that a scaling technique to examine the strength of the attributes is used to further examine the attitude‐behaviour relationships. The results of the study find support for Ehrenberg's theory that there is a strong relationship between brand usage and positive attitudes towards the brand, and current brand usage and claimed intentions to buy in the future. Furthermore, there is a pattern of Double Jeopardy showing that among users, positive attitudes are fewer for small brands than big brands. The use of the scaling technique did not obtain more significant detailed information than previously used ‘free choice’ methods. The overriding managerial implication is the importance to generate actual brand ‘trial’ not simply create an image.

THE Thirty‐third Library Association Conference was distinguished by several features, of which special mention may be made of the social side, the President's address, and the Trans‐Atlantic representatives. On the whole the business side was dull, and to a majority of those present, unproductive. None of the papers possessed novelty or special inspiration, and the discussions were just about the usual level. The attempt to make the meeting important in the public eye was only partially successful, if one may judge by the newspaper comments which accompanied and followed the Conference. Only Dr. Kenyon's vigorous defence of municipal libraries appears to have created interest; and for the time being, at anyrate, he seems to have laid the fiction bogey. His figures showing the work of the municipal libraries seem to have greatly impressed the journalistic community, and for once they realised that the value of these public institutions can only be ascertained by taking into account the whole of their work instead of the operations of a single department. The public meeting held on September 6th, at 8 p.m., was fairly well attended by the citizens of Exeter, and they were entertained by a series' of good addresses by Dr. Jennings of Brighton and others. The Glasgow lay delegate made up for the past reticence of Scottish members by the length and eloquence of his speech. The loss of the American slides rendered a lantern lecture impossible, but Miss Ahern's talk on American library work and ideals made up for what otherwise would have been a great disappointment. Dr. Locke, chief librarian of Toronto, spoke well, and several American librarians also addressed the meeting. Like many of the British members of the L.A., some of them possess the knack of speaking well without saying very much. This apparent paradox will bear thinking over. A paper on “Books and village children” elicited a long discussion but none of the other papers were of great interest. The annual business meeting was a mere torrent of talk, conducted by the same small ring of individuals who inflict their views on every occasion with unfailing regularity. They possess in perfection the art of effective blether which begirls and ends in mere words. To listen in a hot room to these men talking about nothing is an act of heroism for which every auditor deserves the medal of the Royal Humane Society or the Victoria Cross. The delegate to the Brussels Congress was more effective with what he concealed than with what he reported. As remarked above, the knack of saying a lot about a little is not possessed by Americans alone to the exclusion of other nations!

THE fact that the forthcoming conference of the Library Association is to be held at Eastbourne this year should provide it with an additional official interest, as it is here that the Association Hon. Solicitor and Legal Adviser holds the important office of Town Clerk. Mr. Fovargue is the authority on Library Law in all its aspects, and is the author of several books on this important subject. We are particularly happy in being able to print an article from his pen in our special Conference number. The programme of the proceedings is by now, no doubt, in the hands of our readers, and will be found to be less crowded, but no less useful for that, than in previous years. Apart from the usual business programme, which should prove full of interest, the social side has been fully catered for and delightfully arranged. Several interesting motor trips are to take place, and delegates will be afforded an opportunity of enjoying the charms of the beautiful county of Sussex as well as those of one of our most favoured of seaside resorts.

The purpose of this paper is to assess the utility of rationalistic constructs for predicting fruit and vegetable intake in children. It was hypothesised that children's gain‐loss evaluations will predict their stage of uptake irrespective of important additional variables.

Over 200 pupils from a Derbyshire secondary school completed a cross‐sectional questionnaire assessing stages‐of‐change (precontemplation, contemplation, preparation, action, maintenance), gain‐loss considerations, prior consumption, self‐efficacy, and attitude.

Discriminant function analysis revealed self‐efficacy, attitude, and previous consumption as significant predictors of group membership for both fruit and vegetable intake. Group centroids indicated clear separation of earlier from later stages, and transitional from other stages. Gain‐loss appraisals failed to predict stage membership. Finally, 63.4 and 59.1 per cent of original grouped cases for vegetable and fruit consumption, respectively, were correctly classified. However, classification accuracy varied across stages.

The sample was predominantly Caucasian and from a suburban area. Thus, the generality of these findings to children from other demographics is unclear.

Interventions promoting fruit/vegetable intake in children may lack efficacy if they emphasise possible outcomes (e.g. benefits) associated with eating these foods. Modifying opinions and suggesting easier ways to increase consumption may achieve better results.

Previous research has demonstrated the importance of gain‐loss considerations in adult's stage of fruit/vegetable intake. The current paper extends this literature to children; it appears rationalistic constructs play a negligible role in children when considered within the context of other variables.

This paper introduces intersectional situatedness to develop inclusive analyses of leadership. Intersectional situatedness recognises the contextual and situated nature of experiences and their interaction with socially constructed categories of difference.

The paper draws on memory work by three feminist academics who situate their understandings and experiences of leadership as part of socio-historical contexts.

Understandings and experiences of leadership are multifaceted and benefit from being examined in their intersectional situatedness. This way, the simultaneity of visible and invisible disadvantage and privilege, which accumulate, shift and get reconfigured across the life course and are based on particular intersectional identity invocations, can be integrated into narratives about leadership.

Interrogating gender-in-leadership adopting an intersectional situatedness helps to advance the field by embedding the recognition, problematisation and theorisation of situated difference as critical to understand leadership, its meaning and its practice in management and organisations.

In embedding intersectional situatedness in the analysis of leadership, more inclusive understandings of leadership are qualified that recognise differences positively and support changing the narratives around the meaning of “leader” and “good leadership”.

Intersectional situatedness helps to identify tangible ways to see how inequalities impact women’s career progression to leadership and enable more nuanced conversations about privilege and disadvantage to advance feminist social justice agendas.

The paper reveals the narrow and restricted understandings of leadership and how this influences who is regarded as a legitimate leader. In addition, it adopts a methodology that is not commonly used in gender-in-leadership research.

The purpose of this paper is to examine the expectations women have of their women managers and/or women employees and to suggest personal and organizational strategies to strengthen those relationships.

Building on a first phase of research using narrative inquiry into the lived experiences of women managing and/or being managed by women, workshops were held with 13 participants to explore their relationship expectations of women managers and/or employees.

While the participants initially believed they expected the same things of a manager or employee irrespective of gender, a closer examination revealed gender-based expectations. Women expect a higher degree of emotional understanding and support from a woman manager, than they would from a man. They also expect a woman manager to see them as an equal, take a holistic view of them as people, understand the complexities of their lives and provide flexibility to accommodate those complexities.

This is an exploratory study in an under-researched area. Extensive further research is warranted.

Understanding the expectations women have of their women managers enables the development of both personal and organizational strategies aimed at strengthening those relationships.

These findings begin a dialogue on the often-unspoken and unrecognized gender-based expectations women have of their relationships with women managers and/or women employees. Although considerable research exists on gender stereotypes in the workplace, little research exists on these gender-based relational expectations.