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This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance.

A total of 411 Tinder users’ reactions were obtained and analyzed using text mining to compute the sentiment score of each response, and a Kruskal–Wallis H test to verify if there are statistical differences between each generation.

The results showed positive acceptability toward the marketing campaign on Tinder, especially Z Generation. Nevertheless, the statistical analysis revealed that the differences between each generation are not statistically significant.

The main limitation relates to the fact that the participants, during the data collection, revealed their identification, perhaps leading to acquiescence bias. In addition, the study mainly covered the male population. A balanced sample would be positive to examine any possible differences between gender.

Results provide an essential indication for companies regarding their marketing activities conducted on Tinder to fully exploit the possibility of using Tinder as an alternative and valuable channel to conduct marketing activities.

Up until now, no studies tried to understand the effect of a marketing activity online on an online dating app.

Isolated within the communist Eastern Block until 1989, Romania has been experiencing numerous educational reforms, initiated by the National Ministry of Education and generally aligned with the European Union goals through the Bologna Treaty. The socioeconomic macrosystem is an important source of influence and we are looking at its main directions. Scholarship on the topic of teaching and learning in Romania is emergent but Computer-Assisted-Teaching (CAT) education in Romania remains insufficiently explored, despite the ever-growing need. This chapter analyzes the state of CAT formative programs for the preservice and the in-service teachers at Lucian Blaga University in Sibiu, Romania. We are now using the lessons learned from the Covid-19 crisis to reflect on new needs for digital competencies, Professional Development (PD), and proposed systemic changes. Such professional training is offered first during the university years, during the BA and MA studies. At the university level, the teacher training curriculum includes CAT, while for the in-service teachers, the PD continues through a combination of self-pursued and mandatory teacher training sessions offered by the regional school districts, universities, and professional organizations. CAT PD is not usually the focus of teacher preparation degree programs; the computer-assisted teaching course during teachers' training program offers a general, introductory perspective on using technology in teaching. For in-service teachers, most specialized PD happens independently and/or through self-teaching. The Covid-19 crisis created not only the urgent need to learn how to teach online but also the awareness that computer-assisted teaching PD needs certain changes.

Cities are increasingly using events as an instrument for economic and social change and cultural and urban regeneration. Major events help cities to distinguish themselves, and attracting event-related tourism generates income and jobs and increases atmosphere and “liveliness”. Many cities have therefore positioned themselves as “eventful cities” or “festival cities” by adopting event-led strategies. The paper aims to discuss these issues.

The effects of the 2007 European Capital of Culture (ECoC) in Sibiu, Romania were evaluated through a decade of longitudinal research including surveys and depth interviews with local residents, stakeholders and tourists to monitor the sustainability of event-related regeneration strategies.

The impacts identified include increased cultural activity, tourism growth, image improvements and increased pride among residents. These impacts have been facilitated by a local growth coalition, and the increased linkage of the city to flows of investment, skills and talent through EU membership. The city has taken some important steps to becoming an “eventful city”, in which events are utilised to sustainably increase the quality of life. However, the momentum of eventfulness developed in 2007 has been difficult to maintain, and there are difficulties in separating the effect of event-related activities from wider cultural, social and economic development factors.

The research indicates that the Sibiu ECoC in 2007 and the programme of cultural development leading up to it had substantial impacts on the city both in the short and longer term. The ECoC certainly met most of its short-term aims, as there was a significant economic boost from tourism and an improvement in the external image of the city.