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Article
Publication date: 7 September 2012

Luca Condosta

This paper aims to understand how Italian banks are supporting their local economies in facing the current financial crisis through corporate social responsibility (CSR…

Abstract

Purpose

This paper aims to understand how Italian banks are supporting their local economies in facing the current financial crisis through corporate social responsibility (CSR) strategies.

Design/methodology/approach

This paper is the result of research conducted through multiple case studies to identify best practices in the Italian financial sector.

Findings

The research shows that banks are working in the CSR field, not only with a compliance approach, but trying also to support the local economies where they operate.

Research limitations/implications

Only a limited number of banks were studied and the research relied on banks' web sites and documentation – which may be affected by self‐reporting bias.

Practical implications

The paper presents an example of how banks can integrate societal need in their daily business, improving the context and by that improving also their reputation.

Originality/value

The paper illustrates that the current financial crisis offers banks the possibility to rethink their societal role and move from a compliance approach to CSR to a more strategic one.

Details

International Journal of Bank Marketing, vol. 30 no. 6
Type: Research Article
ISSN: 0265-2323

Keywords

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Article
Publication date: 9 August 2011

Luca Condosta

This paper aims to understand which strategies a multinational can adopt in emerging countries where it operates towards local communities, in terms of sustainability.

Abstract

Purpose

This paper aims to understand which strategies a multinational can adopt in emerging countries where it operates towards local communities, in terms of sustainability.

Design/methodology/approach

This paper is the result of a two‐year research, conducted through multiple case studies, with a special focus on emerging markets (Brazil, South Africa, Pakistan, India, Argentina), and the professional experience of the author as international stakeholder engagement manager in ENI.

Findings

The research identified a 2×2 matrix with four possible strategies coming from the multiple case study analysis and depending on the internal focus of CSR and the external perception of business through local communities. The research also shows how a company can adopt a portfolio of those strategies.

Practical implications

This paper presents a model to be adopted by multinationals both to have the picture of their situation at a certain date and to plan their interventions in emerging countries.

Originality/value

In the literature of CSR there is still an area to be developed, which is the application of CSR concept in emerging countries.

Details

Corporate Governance: The international journal of business in society, vol. 11 no. 4
Type: Research Article
ISSN: 1472-0701

Keywords

Content available
Article
Publication date: 9 August 2011

Gilbert Lenssen, David Bevan and Yury Blagov

Abstract

Details

Corporate Governance: The international journal of business in society, vol. 11 no. 4
Type: Research Article
ISSN: 1472-0701

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