Search results

1 – 2 of 2
Article
Publication date: 16 December 2019

Muhammad Ahsan Sadiq, Balasundaram Rajeswari and Lubna Ansari

The purpose of the paper is to segment and profile the Indian shoppers in the context of organic foods in India. It proposes to use a healthy lifestyle (HL) as a…

Abstract

Purpose

The purpose of the paper is to segment and profile the Indian shoppers in the context of organic foods in India. It proposes to use a healthy lifestyle (HL) as a segmenting variable and to use a factor-cluster analysis approach to achieve the same. The current study is expected to add a substantial base to the segmentation literature in marketing.

Design/methodology/approach

Food stores in Indian metropolitan city Chennai are sampled, and data is collected in the form of a mall intercept survey method. In total, 441 usable structured questionnaires are filled by the respondents which are subjected to suitable statistical analysis.

Findings

Three significantly different consumer segments emerged from the given sample of respondents, which shows uniqueness concerning consumer’s, HL features, demographics and the variables of the theory of planned behavior (TPB).

Research limitations/implications

Clustering method used to segment the potential shoppers of organic foods is an exploratory technique only. It cannot be treated or generalized to the population like those of inferential techniques. The researcher suggested testing the same with a larger sample size and in a different context. It is limited to urban and suburban facets of the metropolitan city in India.

Originality/value

The study will be helpful to marketers and decision makers to target the potential organic foods consumers.

Details

South Asian Journal of Business Studies, vol. 9 no. 2
Type: Research Article
ISSN: 2398-628X

Keywords

Article
Publication date: 2 May 2022

Lubna Ansari Baig, Zaeema Ahmer, Hira Tariq, Saleema Arif and Zaini Sarwar

Healthcare personnel (HCP) are at high risk of facing violence globally. Their sanctity and respect are threatened by violence in healthcare settings. Mostly, this occurs…

Abstract

Purpose

Healthcare personnel (HCP) are at high risk of facing violence globally. Their sanctity and respect are threatened by violence in healthcare settings. Mostly, this occurs at the hands of patients and community members. This study explores the reasons for disrespect and violence against HCP by patients and community members in selected communities of two provinces of Pakistan.

Design/methodology/approach

A qualitative study design was applied to develop an understanding of the processes that explained the community member's perception of disrespect and violence. A total of 12 focus group discussions (FGDs) with 11 community members on an average in each focus group and eight individual in-depth interviews (IDIs), each lasting for 40–50 min were conducted with community members. Data were analyzed thematically and guided by phenomenology.

Findings

The study found that community members perceived HCP as “angels on duty.” However they justified the anger of offenders as a result of shortcomings on the part of HCP and the healthcare settings. Furthermore, they blamed the chaos and ongoing crisis due to illiteracy and corruption within the society with existent poverty as triggers of violence and disrespect. Community members emphasized the role of media and labeled it as the game changer in building the image of HCP. They further stressed upon building competencies of the HCP and bridging the gap between HCP and communities to enhance respect and decrease violence on HCP.

Practical implications

Disrespect and violence against HCP can be minimized through improving competencies of HCP. Furthermore, media should play a positive role in safeguarding the rights of HCP and building their image. A holistic approach is suggested whereby all stakeholders should be actively involved in promoting awareness and respect for HCP.

Originality/value

Community members' perceptions have been taken into account, which is a unique and novel approach towards building inclusive communities.

Details

Qualitative Research Journal, vol. 22 no. 3
Type: Research Article
ISSN: 1443-9883

Keywords

1 – 2 of 2