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In recent years, Portugal has witnessed the siting of 250 wind farms, particularly in mountainous and rural areas. Even though, unlike other European countries, general public consensus seemed at first to prevail, protests by local population and ENGOs have been increasing of late (many broadcast by the media) – the outcomes of Environmental Impact Assessments (EIAs) provide a good example. This chapter has two main objectives. On one hand, it examines how rural landscapes are discursively framed in the press when the Portuguese media picks up wind energy issues. On the other hand, by analysing EIA reports, it aims at identifying the social actors involved in the decision process of the siting of wind farms in rural or peri-urban areas, the arguments for and against the location of these facilities and how the (rural) landscape is framed and represented. The empirical material is drawn on three different sources: media analysis of the public discourse on landscape issues related to wind farms; an analysis of EIA reports regarding wind farms in Portugal and an analysis of official positions on this issue assessed through the Environmental Impact Declarations (EID) of EIA processes. It is concluded that despite the lack of media attention to landscape impacts’ of wind farms, the existing discursive frames are often attached to dichotomized cultural meanings: it either deems wind farms as technological tools for landscape progressive transformation or as a risk to its pristine image. As to the EIA reports, landscape matters are more visible and important and at times sufficient to reject approval or change of the siting of a wind farm.

Tourism, as a system, develops strategies for risk prevention and mitigation. The shock generated by the COVID-19 pandemic is different when compared with previous events because it is more intense and prone to structural changes. Tourists' perceptions condition their behaviour and decisions, with adverse results on travel and tourism consumption; and hygiene and health risks generate a cause-effect relationship on destination specificities.

From globalisation to risk perception and crisis management, in a framework where technology, communication and digital content represent undeniable importance, we are facing circumstances especially conducive to the redesign of the collective future, where the sustainability of tourism is a collective goal, arising from the right balance between the competitiveness of destinations and climate action.

Given the prospects for the next decade, health and hygiene are structural factors to be considered in decision-making processes. Thus, so the proposed approach contributes to the awareness, by the various stakeholders, of its importance and the need to implement methods and processes compatible with more inclusive and responsible tourism.

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

This chapter presents a theoretical reflection on the possible impact of politicians' positive Word of Mouth (pWOM) on the tourists' risk perception and destination image of Portugal in the context of the COVID-19 pandemic. The reflection is based on the collection of remarks or comments made by international politicians collected using Google as the search engine and subsequent manual textual content analysis. The results show five recurring themes in the politicians' pWOM: general praise, pandemic numbers, politician positioning, health care and population attitude. The discussion includes a reflection on the outputs of the channels used for the dissemination of the messages and the importance of the politicians' countries of origin to a market strategy that highlights Portugal as a tourism destination.