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This chapter focuses on the management of ethnic diversity and investigates Diversity Management practices in an organization which is a member of the Diversity Charta in Germany and even won a prize for its outstanding Diversity Management initiatives. However, this chapter illustrates that in this company Diversity Management can only be understood as window dressing, rather than as a serious attempt to manage diversity and particularly ethnic diversity. The case study data derives from a larger study, which examined the habitus of managing ethnic diversity in Germany. The case study data consists of observations, interviews with key internal stuff as well as employees, a focus group, documentary analysis of company data (policies, annual reports, brochures, as well as employee statistics), information about company history and lastly visual data in the form of pictures.

The purpose of this paper is to investigate the technical efficiency (TE) of micro and small enterprises (MSEs) and its determinants in the Indonesian manufacturing sector covering comprehensive subsectors.

This research uses the data from the micro and small industry survey sourced from the Indonesian Bureau of Central Statistics for the period 2010–2015. The TE is estimated using data envelopment analysis (DEA) with bootstrapping approach. The TE is also estimated at the firm-level survey data, classified at the five-digit level of the International Standard Industrial Classification system. In addition, a truncated regression model is applied to estimate the effects of the determinants on the TE.

This research finds that there is a low average TE of the MSEs for the subsectors investigated. It is also found that the TE is associated with firm size, location, export orientations on domestic and world markets, firm age, level of technology, and owner education.

The literature investigating the TE of the MSEs and its determinants is still rare in Indonesia. Most of the previous research limited the studies for specific subsectors and/or specific small regions. Therefore, this research has a contribution in measuring the TE of the MSEs for comprehensive subsectors as well as its relation with the determinants in the Indonesian manufacturing sector. Also, the DEA with bootstrapping approach is applied to estimate the TE of the firms based on each relevant subsector, which is rare in the previous research of the Indonesian MSEs.

The purpose of this study is to identify the role of social media in implementing effective organizational change. The study illuminates how social media applications support the antecedents of organizational change in the workplace.

The study followed an interpretive approach based on qualitative design and grounded theory using 41 non-directive and semi-structured interviews with change leaders and change recipients. These respondents were chosen using purposive sampling and thematic analysis was then performed using NVivo 11-Plus software.

This research highlights how social media applications can be used to overcome the challenges of organizational change implementation. The findings of the study illuminate various emerging themes such as social media applications are beneficial for fostering knowledge sharing about change processes and enhancing effective communication during change formulation and implementation. It can increase the level of trust and participation in decision-making and decrease the level of resistance to change. Also, it can enhance the level of support for change acceptance in the workplace.

Social media application (SMAs) are helpful to foster informal, constructive and relevant discussion with respect to routines organizational tasks, employee concerns about new changes, information about job security and financial and non-financial benefits after change implementation. The effective and efficient use of SMAs helps organizations to foster knowledge amongst employees and they can address various critical issues i.e. employee uncertainties about change initiatives, social consensus on the solution of problems and interactive communication among social actors within a network.

The study represents an effort to explore seldom-researched aspects such as the role of social media in the context of change formulation and implementation at the workplace. Social media applications have become popular across the world and the speed of their usage is rising day by day, but their real contribution toward organizational change has not yet been fully understood.

Traditional perspectives of manufacturing strategy tend to focus internal transforming activities, including how transformed resources are handled and the relations with other value‐creating operations inside and outside the firm. Manufacturing management evolved as a discipline with little clear alignments with business strategy and firm positioning. Even manufacturing strategy is often delimited to the boundaries of the firm and its dyad relations to collaborating actors such as suppliers and distributors. This paper aims at exploring and demonstrating what a network perspective can add to the understanding of manufacturing management and strategy.

The research design is built on principal reasoning of future manufacturing strategy. Articles and conference papers together with over 25 years of field studies constitute the empirical base. An industry was chosen to demonstrate the application of the research framework of horizontal and vertical technologies.

The analysis indicates that manufacturing occurs within open‐production systems here called extraprises as an extension to enterprises with their inside the firm focus. Taking a network perspective, it is suggested that a conceptual framework of horizontal and vertical technologies offers a fruitful conceptualization to identify the content and meaning of future manufacturing strategy.

The network theory conceptualization takes the view of manufacturing systems a further step beyond systems theory and contributes a richer framework for manufacturing strategy research.

It is argued that future directions of manufacturing strategy will gain from taking a network perspective using network theory with its foundations in actors, resources, and activities.

Enterprise education has been regularly cited as a tool which can be utilised to not only increase the level of entrepreneurship within an economy, but also the success of those enterprises created. This chapter explores the extent to which participation in enterprise education is associated with the adoption of new technology within new businesses since this is one way that businesses can remain competitive, not only within their own countries, but when competing internationally. Using data from the UK Global Entrepreneurship Monitor (GEM) survey, the study finds evidence that those firms undertaking enterprise education in the form of university-based schemes or government sponsored training programmes are more likely to be using newer technology. However, this relationship is relatively weak, and brings into question whether many enterprise courses offer effective value for money.

In a competitive environment, firms continually need to establish new business objectives to fulfill their corporate visions. A whole organization should be structured to achieve these objectives. In order to support the objectives, information technology (IT) needs to be aligned to the organization’s mission. IT professionals have provided systems for the organization and, in most cases, these systems consist of individual function, which should be used in an integrated manner. Enterprise Resource Planning (ERP) software has emerged to offer an integrated IT solution. It is suggested that ERP could facilitate achieving compatibility between task characteristics and technology characteristics, a long overdue IT solution. ERP has become one of the major IT investments for many organizations. Unfortunately, little research has been done to provide managers guidance on ERP potential for their organizations. Some useful information about ERP can be found by examining the technological evolution of ERP from MRP.

The purpose of this paper is to evaluate the barriers militating against the adoption of robotics in the construction industry.

Robotics implementation barriers were obtained from the previous studies and then through questionnaire survey construction stakeholders in Nigeria evaluate these barriers. Consequently, these barriers were examined via the exploratory factor analysis (EFA) technique. Furthermore, a model of these barriers was implemented by means of a partial least square structural equation modeling (PLS-SEM).

The EFA results showed that these barriers could be categorized into two: cost and technology. Results obtained from the proposed model showed that platform tools were crucial tools for implementing cloud computing.

The novelty of this research work will be provided a solid foundation for critically assessing and appreciating the different barriers affecting the adoption of robotics.

The use of supportive digital technology – the provision of supportive services and self-management health tools using digital platforms – by marketers is increasing alongside research interest in the topic. However, little is known about the motivations to use these tools and which tool features provide different forms of social support (informational, emotional, instrumental, network or esteem). The purpose of this paper is thus to explore consumer perceptions of supportive healthcare self-management and preferences for different levels of interactive features as social support in a health services context.

A qualitative approach involving 30 semi-structured interviews with consumers interested in two common preventative health services that use supportive digital tools (SDTs) (skin-cancer checks and sexually transmitted infection checks) was undertaken. Thematic analysis was used to analyse the verbatim transcripts.

This research identified there is a lack of motivation to initiate the search for SDTs; consumers are motivated by a desire to control and monitor health concerns and avoid overuse of the health system. The findings showed a preference for social support to go beyond informational support, with a need for interactivity that personalised support in a proactive manner.

SDTs are positively perceived by consumers as part of health services. The motivation to use these tools is complex, and the social support needed is multifaceted and preferably interactive.

This research assists service marketers to better design informational and instrumental support for preventative self-managed healthcare services.

This paper extends knowledge about the motivation and social support required from SDTs in a preventative health service context.

Little conceptual and empirical effort has been directed toward differentiating high technology from low technology products, and identifying effective strategic alternatives for marketing technology‐based products. The purpose of this paper is to answer such fundamental questions as: what a high technology product is; what dimensions differentiate between high and low technology products and their marketing strategies; and what types of marketing strategies high technology companies should use. These issues are tackled from a contingency theory perspective with the assumption that marketing of high technology products, compared to that of low technology products, is influenced by different industry/market situations, and thus strategies should be designed and used differently. The paper reports the results from a survey of over 100 Australian firms, which examined the environment‐strategy‐performance link for low versus high technology‐based products. It discusses the implication of the results for marketers of high‐tech products.