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The purpose of this paper is to identify whether consumer evaluations of products are influenced by the presence of co-branding with a well-known reputable ingredient brand and whether differences in evaluations are related to the socioeconomic stratum of the consumer.

These questions were investigated by way of two experiments: the first, using a between-subjects approach that was carried out with 210 subjects and the second, using between- and within-subjects approaches that were carried out with 305 subjects.

The results show that: products produced by both little-known and well-known brands are evaluated more favourably when they are co-branded with a well-known ingredient brand; there is no evidence that the co-branding effect on product evaluation is stronger for little-known brand products than for well-known brand products; and there is weak evidence that the co-branding effect on product evaluation is stronger among subjects from lower socioeconomic strata than among subjects from the upper stratum.

The theory of anchoring alone is insufficient for explaining differences in product evaluations when the co-branding strategy is adopted. It is believed that positive effects can be also interpreted by the assimilation and signalling theories.

As for the managerial implications, the authors offer insights into the impacts of using a strategic co-branding alliance on the products of little-known brands among consumers from lower and upper strata.

The study contributes to consumer behaviour literature, specifically with regard to ingredient-brand effects in co-branding strategies from the perspective of the end consumer.

This research empirically investigates the differential roles of utility and entertainment on the value obtained from the use of mobile phones by users belonging to low-income groups in emerging markets.

This research reports the findings from an investigation that obtains data through a survey of mobile phone users from urban and rural areas across five emerging markets. Structural equation modeling is used to analyze the data obtained.

Study findings demonstrate that users obtain utility, social as well as entertainment value from mobile phones.

This investigation uses the capability approach for conceptualizing the capabilities obtained from mobile phones by users from lower socioeconomic strata, a theoretical lens that is particularly suited for explaining behavior that may represent well-being of the user group.

Managers may explore whether the platform of entertainment is a suitable vehicle for offering additional services. This study’s findings also suggest that creating value for customers should be a primary concern in emerging markets, similar to that in developed markets.

This research is among a few that report investigations into the differential roles of utility and entertainment on the value obtained from mobile phones. This study also presents differences in terms of: urban versus rural, younger versus older and male versus female subgroups. This research presents a large-scale multicountry empirical study investigating mobile phone use by users from lower socioeconomic groups in emerging markets.

Since social, emotional and intercultural (SEI) competences can help individuals manage their feelings, deal with stressful situations and build relationships with others, they have become useful tools for university students. The purpose of this study is thus to assess students’ self-perception of their SEI competences in a public higher education institution in Colombia.

For this purpose, we used a cross-sectional quantitative design and a sample of 413 students from different academic programs and levels. The differences across gender, age, socioeconomic stratum and participation in internationalization strategies were examined using statistical and linear regression analysis.

According to the results, students exhibited “satisfactory” or high levels of social, emotional and intercultural competences in general. Self-management, global citizenship and intercultural intelligence had the highest average scores, whereas self-awareness, social awareness and relationship skills had the lowest scores. Remarkably, we found a positive relationship between older students and global citizenship and relationship skills and between internationalization strategies and global citizenship and intercultural intelligence, as well as a low correlation between social awareness and younger students (aged 15 to 25 years).

To offer high-quality academic opportunities and internationalization strategies to university students, this article provides insights into how these students perceive and develop eymotional, social and intercultural competences throughout their academic program, considering their sociodemographic conditions. Finally, we recommend incorporating teaching strategies that favor the development of SEI competences into the curriculum.

This case study chapter reviews the evidence related to TransMilenio (TM) and its ability to promote walking among Bogotá’s citizens. A historical perspective of the Bus Rapid Transit system in Latin America and Bogotá is provided as well as some of the social, environmental and cultural implications. Through a literature review, studies that specifically assessed the role of TM in the promotion of walking and active transportation were identified. In addition, experts in the field were contacted to receive additional papers or reports from the grey literature that could have been missed through the peer-reviewed literature search. In December 2000, Bogotá implemented TM. The system has been successful in reducing traffic congestion, environmental pollution and travel times, as well as improving mobility in the city. Although not initially a goal of TM, some evidence suggests that the system has also served to promote walkability in the city. TM users are more likely to meet recommendations for daily moderate-to-vigorous physical activity and for walking for transportation, reaching an average of 22 minutes per day. Despite its many benefits, TM has some shortcomings that need to be recognised and addressed. In 2014, the daily number of TM users (2.2 million) surpassed the number of users of the traditional public transportation system, but there has still been a migration of users to private means of transportation such as motorcycles and automobiles.

This paper aims to evaluate whether entrepreneurs with an innovative product/service are more likely to formally register their businesses. Understanding the decision of business registration as a rational choice of the entrepreneurs, where she weighs the costs versus the benefits of such formalization, the study expands the literature on informal entrepreneurship by looking at the benefit-side rather than the typically evaluated cost-side of an individual cost-benefit evaluation.

The authors relied on the Global Entrepreneurship Monitor (GEM) adult population survey to evaluate the hypothesis. Specifically, the authors used the GEM data of 2016 for Colombia, covering 2,069 observations (a representative sample at the country level), evaluating the relationship between innovativeness and business registration for the early stage of the entrepreneurial process. Given the nature of our dependent variable, the authors estimated a logistic regression model.

Different from what the authors hypothesized, they did not find empirical evidence for a positive correlation between an innovative product or service and business registration. Instead, businesses that compete with many others offering the same product/service have a higher tendency to register at the Chamber of Commerce. Contrarily of what might be suspected, opportunity-based entrepreneurship – as opposed to necessity-based – is not a relevant variable when formalizing a business, providing evidence for our hypothesis that necessity-based entrepreneurship cannot be equalized with informal entrepreneurship. Additionally, the authors show that an entrepreneur with higher socioeconomic status is more likely to register his company.

The results provide first exploratory evidence that the benefit evaluation may play a role in formalizing a start-up, thus calling for future research that not only tackles the influence of registration costs and administrative burden but rather looks at the outcome of a cost-benefit analysis. The data imply several limitations which future research should address: variables measuring the innovativeness of the product/service are rather coarse measures and need to be expanded and detailed in future research. Additionally, the authors acknowledge that a relatively high number of missing values may generate a selection bias in our population sample. Finally, because of situating the research in a developing country, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed propositions further.

In a country like Colombia with very high levels of informality, it is necessary that the government fully understands the role of innovation in the formalization process of start-ups. The results indicate that a differentiation of support mechanisms to increase the formalization of businesses according to the different stages of their development may be necessary and that aside from costs, benefits of formalization play a role. A higher level of formality is not only related to economic growth but also much better protection of workers, therefore going beyond the reduction of registration costs and the implied administrative burden should be an additional public policy target for decreasing informality. Finally, the correlation of socioeconomic stratum with the decision to register hints at a varying evaluation of formalization, a point that merits attention by government and academia.

The study shifts the focus from the evaluation of solely costs for business registering as a barrier to start-up formalization to the cost-benefit analysis. The authors propose – and show – that such an evaluation is not generalizable for all kinds of business. Specifically, the authors show that a start-up is more likely to register when it competes with a large number of competitors than when it competes with a smaller number of others offering the same. At the same time, the authors also show that the stage at which the start-up company is at influences the decision to formalize.

Este trabajo tiene como objetivo evaluar si los empresarios con un producto/servicio innovador son más propensos a registrar formalmente sus negocios, entendiendo la decisión de registrar el negocio como una elección racional, en la que el emprendedor sopesa los costos frente a los beneficios de dicha formalización. Este estudio amplía la literatura sobre el emprendimiento informal al plantear un análisis enfocado en los beneficios de una formalización del negocio.

Se utiliza la encuesta Global Entrepreneurship Monitor (GEM) Adult Population Survey para evaluar nuestras hipótesis. Específicamente, utilizamos los datos del GEM de 2016 para Colombia, cubriendo 2.069 observaciones (una muestra representativa a nivel de país), evaluando la relación entre una oferta innovadora y el registro de negocios para la etapa temprana del proceso emprendedor. Dada la naturaleza de nuestra variable dependiente, estimamos un modelo de regresión logística.

Contrario a la hipótesis propuesta, no encontramos una correlación estadísticamente significativa positiva entre un producto o servicio innovador y el registro de empresas. En su lugar, las empresas que compiten con muchas otras empresas que ofrecen el mismo producto/servicio tienen una mayor tendencia a registrarse en la Cámara de Comercio. Asimismo, el emprendimiento basado en la oportunidad -en contraposición al basado en la necesidad- no es una variable relevante a la hora de formalizar un negocio, hallazgo en congruencia con a nuestra hipótesis de que el emprendimiento basado en la necesidad no puede equipararse al emprendimiento informal. Además, mostramos que un emprendedor con un estatus socioeconómico más alto tiene una mayor probabilidad de registrar su empresa.

Los resultados obtenidos proporcionan la primera evidencia exploratoria de que la evaluación de los beneficios puede desempeñar un rol en la formalización de una empresa de nueva creación, por lo que se requiere mayor investigación que no sólo aborde la influencia de los costos de registro y administrativos asociados, sino que examine el resultado de un análisis costo-beneficio. Los datos utilizados tienen varias limitaciones que una investigación posterior debería abordar: las variables que miden el carácter innovador del producto/servicio son medidas muy básicas y deben ampliarse y detallarse en futuros estudios. Además, el número relativamente alto de valores perdidos puede generar un sesgo de selección en nuestra muestra empleada. Por último, al situar nuestra investigación en el contexto de un país de desarrollo, los resultados pueden ser poco generalizables. Por lo tanto, futuras investigaciones deberían abordar en detalle los hallazgos presentados.

En un país como Colombia, con niveles muy altos de informalidad, es necesario que el gobierno comprenda plenamente el papel de la innovación en el proceso de formalización de las empresas emergentes. Nuestros resultados indican que una diferenciación de los mecanismos de apoyo para aumentar la formalización de las empresas según las diferentes etapas de su desarrollo puede ser necesario. A su vez, además de los costos, los beneficios de la formalización juegan un papel importante. Un mayor nivel de formalidad no sólo está relacionado con el crecimiento económico sino también con una mejor protección de los trabajadores, por lo que ir más allá de la reducción de los costos de registro y de la carga administrativa implícita debería ser un objetivo adicional de política pública para disminuir la informalidad. Por último, la correlación del estrato socioeconómico con la decisión de registrarse sugiere que la evaluación de formalizarse varía dependiendo del estatus socioeconómico, un punto que merece la atención del gobierno y la academia.

Nuestro estudio desplaza la atención exclusiva en los costos de registro de una empresa, y sus barreras asociadas, hacia el análisis costo-beneficio como parte de la evaluación y decisión de formalización de las nuevas empresas. Proponemos ‐y demostramos‐ que dicha evaluación no es generalizable para todo tipo de empresas. En concreto, demostramos que es más probable que una empresa emergente se registre cuando compite con un gran número de competidores que cuando compite con un número menor de otras que ofrecen lo mismo. A su vez, también mostramos que la etapa de desarrollo en la cual se encuentra la empresa emergente influye en la decisión de formalizarse.

It is important within public health goals to promote adolescents’ mental health and to reduce socioeconomic inequalities in mental health. Among adults there are indications that the socioeconomic pattern of low positive mental health (PMH) differs from the socioeconomic pattern of high PMH. Knowledge regarding the social epidemiology of PMH among young people is lacking. The purpose of this paper is to examine the socioeconomic patterning of aspects of low and high PMH among adolescents.

The Health Behaviour in School-aged Children Methodology Development Study 2012 provided data on 3,670 adolescents aged 11-15 in two municipalities in Denmark. Socioeconomic differences in aspects of low and high PMH (self-esteem, social competence and self-efficacy) were investigated by calculating sex-specific prevalence of PMH in socioeconomic groups measured by parents’ occupational social class. Using multi-level logistic regression analyses, odds ratios for low and high PMH compared to moderate PMH were estimated.

In age-adjusted analyses there seemed to be a graded relationship with increasing odds for low PMH with decreasing socioeconomic position, but no indication of a socioeconomic patterning of high PMH. The prevalence of high self-esteem and high self-efficacy was higher among boys than girls. High social competence and high self-efficacy increased with age.

Public health research has primarily focused on risk factors and mental health problems. Research highlighting more detailed aspects of PMH is needed.

The socioeconomic pattern of high PMH may be different from the socioeconomic pattern of low PMH.

The consequences of problematic alcohol consumption fall heavily on Australian adolescents, with this population at increased risk of death, serious injury and other harm. Research regarding whether gender, socioeconomic status (SES) or locality play a role in young people’s alcohol consumption and related harm is limited in Australia. The purpose of this paper is to determine whether Victorian students’ patterns of alcohol uptake, consumption and related harm differed between gender, SES and locality.

The study involved secondary analysis of student data from the Drug Education in Victorian Schools harm minimisation drug education programme, undertaken in 21 Victorian government schools over three years The initial cohort of 1,752 students was followed during Years 8, 9 and 10, when their average age would have, respectively, been 13, 14 and 15 years.

There were no gender differences in drinking uptake, consumption or harm. Students with low SES were more likely to have consumed a full drink of alcohol and also experienced more alcohol-related harm. Students living in a regional/rural area were more likely to have engaged in high alcohol consumption.

The findings of this study highlighted that different student demographics have an impact on patterns of alcohol consumption, vulnerability and harm. Students with low SES, living in a regional/rural area, are more at risk than students with higher SES living in a fringe metro/major regional or metro area. Future school harm minimisation drug education programmes should consider the needs of students with demographics that make them more susceptible to higher consumption and harm.

Over the years, many upstream health policies have sought to reduce smoking across populations. While smoking has been substantially reduced, the effects of these policies on education-smoking gradient remain unclear. The present paper compares the education-smoking gradient among the Generation X and the millennials, who grew up with different types of upstream policies.

The study relies on regression analysis. The data are from the Canadian Tobacco, Alcohol and Drugs Survey of 2017, with the sample restricted to those born between 1965 and 1995.

At the zero-order, the education-smoking gradient has not significantly flattened from Generation X to millennials. And, accounting for the channels of impact of education on smoking does not substantially change this pattern.

The implications for health inequalities associated with socioeconomic status, and tobacco consumption reduction policies, are discussed.

This paper is the first study of the kind using Canadian data.