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This study discusses the evolution of supply chain and the growing importance of dual marketing strategies. To understand the concept of dual marketing, we present a scenario faced by property developers in Malaysia on the impact of public policy on dual marketing strategy. This study is to uncover (1) the reasons why and how property developers adopt dual marketing strategy, (2) the impact of housing policy on the developers' dual marketing strategy and how they strategise to cope with the policy.

Due to greater returns to high skill and desirable amenities, high-skilled workers are increasingly agglomerating in metropolitan areas and form path dependence. This chapter explores whether the land supply policy of China constraining big cities' urban construction land quota strengthens the spatial divergence of human capital. Using city-level land supply data, population census data, and land transaction micro data, we find that the higher the degree of a city's land supply lagging behind land demand, the greater the enlargement effect of the initial share of population with college degrees on the increase in share of population with college degrees. Further research reveals that the main mechanism causing this phenomenon is the rapidly rising housing prices hindering low-skill labor flows to big cities.

This paper provides a perspective on the field of nonmarket strategy. It does not attempt to survey the literature but instead focuses on the substantive content of research in the field. The paper discusses the origins of the field and the roles of nonmarket strategy. The political economy framework is used and contrasted with the current form of the resource-based theory. The paper argues that research should focus on the firm level and argues that the strategy of self-regulation can be useful in reducing the likelihood of challenges from private and public politics. The political economy perspective is illustrated using three examples: (1) public politics: Uber, (2) private politics: Rainforest Action Network and Citigroup, and (3) integrated strategy and private and public politics: The Fast Food Campaign. The paper concludes with a discussion of research issues in theory, empirics, and normative assessment.

The twenty-first century is noted globally as the urban century because more than half of the world's population lives in cities. This population is projected to increase to 70% by 2050. South Africa is no exception to this phenomenal increase in urban population. More than 60% of South African population lives in urban areas, and this figure is projected to increase to 71.3% and 80% by 2030 and 2050, respectively. Access to human settlement by this teaming population remains a challenge. The problem of access to human settlement is compounded by historical apartheid's spatial geography characterized by racial segregation, fragmentation of urban space and separate development. During the apartheid period, settlement patterns were designed and planned in accordance with racial differentiation. This resulted in fragmented, segregated and dysfunctional residential settlements pattern that forced many people to travel long distances between place of work and home. Since 1994, the various housing policies, programmes and legislations have not been able to find solution to the spatial challenges that South Africa faces. The objective of this book is to investigate and unravel mixed-income housing development planning strategy and how this housing typology with a new framework can bring about spatial integration, inclusive cities, improved access to services and the promotion of social cohesion and economic inclusion. This book utilized the case study research design and employed the Delphi method for the investigation. The findings reveal that proper coordination across all sectors of government and good working relationship between the private and public sectors will increase the sustainability of mixed-income housing development. This study also supports existing theory that mixed-income housing might not be able to bring about the overall social integration, and solve all housing problems but has the unique tendency and potential in the South African case to address spatial imbalances by increasing the affordability of low-cost housing. This book concludes that there is need for both inter-sectoral and intergovernmental collaboration as well as proper coordination/adequate urban planning policies to address the increasing human settlement challenges in South Africa and for effective implementation of mixed-income housing development.

In Malaysia, there seems to be no mutual and general agreement among construction industry players and researchers on what the critical success factors (CSFs) of construction projects are since characteristics of construction projects vary across various projects complexity. This chapter thus examines the CSFs for affordable high-rise public housing projects in Malaysia through a thorough review of the literature on the CSFs, which were then contextually customised via a pilot study and presented in the form of Relative Importance Index (RII). Primary data were collected via administration of questionnaire surveys to 170 construction stakeholders of affordable high-rise public housing projects in Malaysia. The findings of this study revealed that the top 10 ranks are good management and supervision at site, good personal behaviour by all participants, good implementation in safety management and practice, high commitment in quality control by management, competent manager/supervisor, good communication and coordination, good and enough material and equipment, experience worker, clear objective and goals and good support by senior employee/management, whereby it is crucial in ensuring the project success of affordable high-rise public housing projects in Malaysia. This chapter provides clear guidelines for the contractors of affordable high-rise public housing projects to be more competitive in the construction industry by illustrating the important factors to be considered while delivering the projects to their respective clients.

The literature on global value chains and global production networks suggests limited entrepreneurial opportunities for small firms from developing countries. However, in networks power can accrue not only to central players (such as lead firms), but also to “marginal” players that can play a brokering role. Brokers get their power from connecting parties that would otherwise not be connected and firms that can bridge structural holes may well have impact beyond what would be suggested by their size. This chapter theorizes and provides evidence for global entrepreneurship through brokerage; when entrepreneurs recognize business opportunities in one context, can identify resources from another context, and can connect the two. Global entrepreneurship through brokerage can take place any time when entrepreneurs see opportunities that can be brokered between any two countries, but it takes a specific form in developing countries. A global entrepreneur can earn rents by bridging the gap between the resources of developed countries and the opportunities in emerging markets. This study examines a South African company providing low-cost housing with funds from socially responsible institutional investors, mainly from North America. The very different institutional conditions of the two contexts facilitate an understanding of how this type of entrepreneurship takes place.

A statutory board is one of the three forms of public enterprise in Singapore which are involved directly or indirectly in economic development. Tan Chwee Huat has defined a statutory board as “an autonomous government agency set up by special legislation to perform specific functions (Tan, 1974, p. 102).” Similarly, Lee Boon Hiok has referred to statutory boards as “a catchall phrase for the statutory bodies which have been established by an Act of Parliament,” which specifies their rationale as well as their rights and powers (Lee, 1975, pp. 38–39).