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As purveyors of knowledge-based and high value-added services to the manufacturing sector, industrial service small- and medium-sized enterprises (SMEs) must develop the information technology (IT) capabilities that, in combination with other non-IT capabilities, enable their capacity for organizational learning (OL) and for explorative learning in particular. In this context, this study aims to identify the different causal configurations that account for the nonlinear complex interplay of IT capabilities for exploration and strategic capabilities for explorative learning as they affect these firms’ competitive performance.

Survey data obtained from 92 industrial service SMEs were analyzed with a configurational approach, using fuzzy set qualitative comparative analysis (fsQCA).

As it allows for equifinality, the fsQCA analysis identified two sets of causal configurations that characterize the sampled firms’ explorative learning capability as it relates to competitive performance. In the first set, two configurations were equally associated with high innovation performance, whereas in the second set, four configurations were equally associated with high productivity.

By viewing explorative learning as a dynamic capability that is enabled by the firm’s IT and strategic capabilities, the study contributes to OL theory by providing a more concrete or “operational” grounding, which allows for a greater practical applicability of this theory. By taking both the configurational and capability-based views of the OL-IT-performance causal framework, the authors provide an empirical basis for unraveling, explaining and understanding the complex non-linear relationships embedded within this framework.

Founded on IT diffusion and assimilation theory, a survey study of 54 Canadian travel agencies has allowed us to identify various factors determining the assimilation of electronic commerce by small enterprises in the form of informational, transactional, and strategic implementation of a Web site. The results indicate that informational implementation and transactional implementation are determined by the environmental context (business partners’ influence and environmental uncertainty), whereas strategic implementation is determined by the travel agencies’ marketing strategy (in terms of distribution and communication), the organizational context (type of ownership, nature of business), and the characteristics of electronic commerce (perceived advantages and technology attributes).

As calls have been made to characterize and theorise performance measurement systems (PMS) and as these systems are highly contextualised because of their mission-critical nature, the purpose of this paper is to generate empirically-valid and useful findings with regard to their characterisation as information technology artefacts through an approach founded upon the user’s perspective.

Using both qualitative and quantitative data collection approaches, the authors conducted a field study through extensive interviews in situ with the owner-managers of 16 small- and medium-sized enterprises (SMEs).

The PMS are characterised, from their users’ point of view, in terms of their functional attributes as information systems dedicated to the management of organisational performance, that is, as being either operational, functional, managerial or organisational systems.

Having modelled the PMS artefact in terms of its artefactual dimensions and features, the authors have empirically validated a characterisation approach that allows researchers to circumscribe this artefact within its specific usage context and to identify its salient attributes as study variables.

The research findings provide an empirical basis for the design and evaluation of PMS that is coherent with the specific context of their use in SMEs.

This study validates a novel and demonstrably useful artefactual perspective to characterize and theorise PMS as objects of empirical research.

Considering performance measurement and management systems (PMMS) to be “mission-critical” information systems for many business organisations, calls have been made for researchers to shift from studying the use of such systems to studying their “effective” use, and in so doing to focus on their characterisation as information technology (IT) artefacts. The paper aims to discuss this issue.

In seeking to answer these calls, the authors apply Burton-Jones and Grange’s theoretical framework to study the dimensions, contextual drivers and benefits of the effective use of PMMS. This is done through a field study of 16 PMMS artefacts as used in small- and medium-sized enterprises (SMEs).

In characterising, contextualising and valuing the effective use of PMMS, this study provides answers to the following questions: What constitutes the effective use of PMMS? What are the user, artefactual and task-related drivers of such use? And what are the benefits for SMEs of using performance measurement and management (PMM) systems effectively?

With regard to the design of a PMMS artefact, the findings imply that one should concentrate on those artefactual attributes that most enable informed action on the part of owner-managers, as it is these actions have the greater consequences for the realisation of IT business value in SMEs. Moreover, the nomological network resulting from this research provides the theoretical and methodological underpinnings of a diagnostic tool meant to develop the PMM function in SMEs.

This study provides further empirical grounding and understanding. This study provides further empirical grounding and understanding of the concept of effective use, as well as further applicability and actionability to this concept and to the nomological network of its dimensions, contextual drivers and benefits in the case of PMMS and in the context of SMEs.

Within the manufacturing sector, small- and medium-sized enterprises (SMEs) face specific challenges with regard to their strategic HRM capabilities. In this context, an emerging issue for both researchers and practitioners regards HR information systems (HRIS), i.e. the deployment of strategic IT capabilities to enable the firm’s high-performance work system (HPWS) capabilities and thus improve the performance of its HR function. The purpose of this paper is to address this issue by using a capability-based mediation perspective to study the strategic alignment of HR and IT.

A survey study of 206 manufacturing SMEs was realized and the data thus obtained was analyzed through structural equation modeling.

Results confirm that the HRIS capabilities of SMEs influence the performance of the HR function through their strategic alignment with the HPWS capabilities of these enterprises.

The results suggest that the manufacturing SMEs most active in developing their HRIS capabilities while developing their HPWS capabilities are most likely to develop a competitive advantage through the improved performance of their HR function. This is especially important in a time when firms of all sizes across the globe are waging a “war for talent,” and are enabled to do so by their strategic use of IT.

The results of the study constitute a valid basis for prediction and prescription with regards to the strategic alignment of human and IT resources.

This study aims to describe and understand how and to what extent hotel managers adopt sustainable development (SD) practices in their establishment, given the presence of barriers to the adoption of such practices by hotel establishments, and the lack of knowledge as to the ways and means by which an SD orientation is developed and implemented.

A qualitative research strategy was chosen to answer the research questions, that is, a multi-site case study of five Canadian hotels.

The study shows why and how hotel managers proceeded to develop and implement an SD orientation, as well as the contextual factors that affected the extent to which SD practices were adopted.

The initial elaboration and validation of a process model of SD adoption in hotel establishments constitute a conceptual building block upon which this complex phenomenon can be further studied.

This study demonstrates that in the hospitality industry, implementing an SD orientation is a strategy that can be enabled through the provision of required knowledge and expertise as well as appropriate tools and techniques to hotel managers.

In describing and understanding the dynamics of implementing a SD orientation in five Canadian hotels, this study has provided a conceptually and practically fruitful answer to the question of “how” and “to what extent” hotels adopt SD practices.

This study aims to explore the relationship between IT and HRM in the context of manufacturing SMEs, more specifically the relationship between strategic HRM and e-HRM as well as the performance effects of this relationship. The conceptual framework is founded upon the resource-based view (RBV), specifically upon the strategic HRM and e-HRM capabilities of SMEs and upon the strategic alignment of these capabilities in the form of capability configurations or “gestalts.”

To answer the research questions, a questionnaire was constructed and mailed to 1854 manufacturing SMEs in the province of Quebec, Canada, producing 216 valid responses that were used for statistical analysis purposes. Capability configurations were identified through a cluster analysis of the e-HRM and strategic HRM capabilities developed by these firms.

Using structural equation modeling to validate the research model, a causal analysis confirmed a positive influence of the sampled SMEs’ strategic orientation upon their development of strategic HRM capabilities. More importantly, a higher level of alignment between the SMEs’ strategic HRM and e-HRM capabilities was associated to a higher level of strategic HRM performance.

To our knowledge, ours is the first study to show interest in the effect of the strategic alignment of HRM and IT capabilities upon HRM performance, by adopting a configurational perspective and considering organizational IT from a functional point of view. Given the specific context of SMEs, the focus was on e-HRM capabilities related to the IT infrastructure of these organizations and the IT competencies of individuals related to HRM.

In order to deepen the knowledge and further advance theory on enterprise resource planning (ERP) implementation in small‐ to medium‐sized enterprises (SMEs), this paper seeks to explore the following question: what can be done to minimize the risk of ERP system implementation, from the adoption stage onwards, in a small manufacturing firm?

The research method is based on a positivist holistic single‐case design in order to perform an initial test of a process model of ERP system adoption by SMEs. The unit of analysis selected by purposeful sampling is a small manufacturing business.

In attempting to minimize the risk of ERP implementation, the small manufacturing firm applied three principles, eight policies and ten specific practices in adopting ERP.

The research design, based upon a single‐case study, imposes care in generalizing the results of the study. This design, however, allowed the identification and understanding of the risk of ERP from a managerial/practical standpoint, as opposed to a research/theoretical standpoint.

In managerial terms, the results show that highly formalized management is not necessary to minimize ERP implementation risk in the context of SMEs.

Few studies have focused on the adoption process within the ERP implementation cycle. The proposed model, as validated empirically in this study, adds to the understanding of this process in small‐manufacturing firms, especially as regards the minimization of implementation risk from the adoption stage onwards.

The learning outcomes of this case are in understanding core concepts of brand management and brand dilution. Assessment of macro-economic risks and proper positioning strategies are the key take-away from this case. The case gives an understanding of how brands are built and positioned, and the pitfalls of poor brand planning and assessment that could lead to brand dilution. The case is useful for highlighting the importance of brand management and the challenges of re-positioning. The discussions would shed light on why it is important to plan and manage spending on marketing for brand building activities, and why brands would suffer when spending is reduced. This case is a teaching case and not a research case. It will help participants assimilate available information in combination with existing academic theories and publications to help develop an accurate assessment and prognosis of the events leading until the point of slicing the case.

Reid & Taylor in 2015 had been reduced to a discounter brand offering extended end-of-season sales when most other competitors have ended their promotions. In the 17 years since its big-budget launch in the Indian market in one of the most memorable brand introductions, Reid & Taylor changed its ambassador twice and repositioned itself thrice. The case would allow participants to delve deeper into aspects of marketing spending, brand management, positioning and advertising effectiveness. The case brings to the fore discussions on marketing, specifically on branding, positioning and its related advertising in the textile sector for a brand that has not been studied in academic literature until the present time. The discussion allows for novelty, involving both forward- and backward-looking assessments and evaluations to help participants better imbibe learnings in brand management and positioning.

The case is suitable for a graduate-level (Master’s level) course in marketing and brand management. This case is suitable for elective courses that discuss positioning and brands.

Teaching notes are available for educators only.

CSS 8: Marketing

In order to deepen one's knowledge and further build theory on the implementation and use of advanced manufacturing systems (AMS) in small and medium‐sized enterprises (SMEs), the present research seeks to explore the following questions: What is the present level of AMS sophistication in SMEs? What characteristics of the SMEs' strategic, organizational and entrepreneurial context are associated with higher levels of AMS sophistication? And what are the operational and business performance impacts of this sophistication for small and medium‐sized manufacturers?

A survey of 248 Canadian manufacturers was used to collect data that were analyzed by structured equation modeling.

AMS sophistication significantly impacts both the operational performance and the business performance of SMEs. Antecedents of this sophistication include the education and experience of the owner‐manager, the strategic orientation of the firm, the type of production, and the commercial dependency of small manufacturers.

The nature of the sample and perceptual nature of certain measures impose care in generalizing the results of the study. Future research should examine environmental factors (e.g. environmental uncertainty) and structural factors (e.g. structural complexity) in particular for added explanatory power of AMS sophistication.

Small business managers, wanting to increase their firm's manufacturing flexibility, reduce costs, improve quality, and eventually increase profitability, should look at the present level of AMS sophistication in conjunction with their strategic intent.

Given the dearth of empirical knowledge in this regard, the present study has contributed to a better understanding of the nature and state of AMS sophistication in small manufacturing firms, and of the antecedents and outcomes of this sophistication.