Search results

1 – 2 of 2
To view the access options for this content please click here
Book part
Publication date: 21 December 2010

Hayagreeva Rao, Lori Qingyuan Yue and Paul Ingram

Identity movements rely on a shared “we-feeling” among a community of participants. In turn, such shared identities are possible when movement participants can…

Abstract

Identity movements rely on a shared “we-feeling” among a community of participants. In turn, such shared identities are possible when movement participants can self-categorize themselves as belonging to one group. We address a debate as to whether community diversity enhances or impedes such protests, and investigate the role of racial diversity since it is a simple, accessible, and visible basis of community diversity and social categorization. We focus on American communities’ protests against Walmart's entry from 1998 until 2005 and ask whether racial diversity affects protests after accounting for a community's sense of pride and attachment to their town. We use distance from historical monuments as a proxy of a community's pride and attachment, and after controlling for it, we find that community's racial homogeneity significantly increases protests against Walmart.

Details

Categories in Markets: Origins and Evolution
Type: Book
ISBN: 978-0-85724-594-6

To view the access options for this content please click here
Book part
Publication date: 21 December 2010

Abstract

Details

Categories in Markets: Origins and Evolution
Type: Book
ISBN: 978-0-85724-594-6

1 – 2 of 2