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Article
Publication date: 30 September 2022

Marcelo Cordeiro, Francisco Puig and Lorena Ruiz-Fernández

This paper aims to shed light on the mechanisms that connect dynamic capabilities and organizational knowledge in the innovative process to offer a new theoretical and practical…

Abstract

Purpose

This paper aims to shed light on the mechanisms that connect dynamic capabilities and organizational knowledge in the innovative process to offer a new theoretical and practical solution considering the microfoundations of knowledge management strategies.

Design/methodology/approach

This research has emerged from an in-depth case study of an effective innovation (from just ethanol and sugar-production to an effective biomass plant). The study represents an “inductive inquiry,” useful to understand specific “organizational mechanisms” of innovation, where the main data came from in-depth interviews with 18 key actors. It proved to help search the development of a specific biomass plant, designed and implemented between 2000 and 2007 in a Brazilian ethanol and sugar-production large company, referred to here as “Energyplant.”

Findings

This solution provides a new perspective based on the idea that dynamic capabilities are context-dependent and presents an original typological map that shows and materializes dynamic capabilities as teams of human-based resources. Managerial implications can be drawn from the capabilities typological map highlighting that, although identical dynamic capabilities are not required to change different firms, idiosyncratic dynamic capabilities perform universal knowledge functions that can be mapped, contributing to the planning of a specific innovation.

Originality/value

While the dynamic capabilities research has been seen as one of the most vibrant topics in strategic management, scholars have recently stressed that dynamic capabilities continue to be underrated because the knowledge mechanisms that lead to effective innovations have not been adequately explored. The visual mapping is then applied to solve the reviewed theoretical problems, being also suggested to firms interested in change and adapting their capabilities to the requirements of the business environment.

Details

Journal of Knowledge Management, vol. 27 no. 10
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 4 July 2020

Laura Rienda, Lorena Ruiz-Fernández and Lindsey Carey

This research investigates the role that having a trademark and a social media presence play in the development of international activities as well as their influence on…

3116

Abstract

Purpose

This research investigates the role that having a trademark and a social media presence play in the development of international activities as well as their influence on performance for small and medium-sized enterprises (SMEs) operating within the fashion sector of the United Kingdom and Ireland.

Design/methodology/approach

Quantitative analysis was carried out by integrating information from several data sources. The hypotheses proposed in the authors’ research model are tested on a sample of 102 SMEs, applying bivariate analysis and variance-based structural equation modelling (partial least squares).

Findings

Based on the authors’ empirical evidence, the fashion SMEs could improve their performance through two important marketing tools: registered trademark and social media. On the one hand, SMEs with a registered trademark are more present in the international markets, and it also implies higher performance. On the other hand, there is no significant relationship between SMEs with social media and a presence in international markets.

Originality/value

The aim of this paper is to investigate the effect of trademark and social media participation on firms which varies depending on what managers of fashion-related SME companies want to prioritize. Hence, these two marketing tools could be useful for managers to decide on what resources to invest, to register a trademark or to be present in social media, subject to their firms' strategy and objectives.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 25 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 5 August 2022

Laura Rienda, Lorena Ruiz-Fernández, Esther Poveda-Pareja and Rosario Andreu-Guerrero

In recent years, consumers have been demanding for sustainable practices, even more so after COVID-19, so fashion companies need to intensify their commitment to corporate social…

Abstract

Purpose

In recent years, consumers have been demanding for sustainable practices, even more so after COVID-19, so fashion companies need to intensify their commitment to corporate social responsibility (CSR) practices. However, although the sector is characterized by a strong brand–customer orientation and high online activity, little attention has been paid to the role of brand image and the management of social media (SM) strategies. The purpose of this study was to develop an integrative model that includes the drivers of CSR in fashion small- and medium-sized enterprises (SMEs) and their relationship with business performance. The researchers also analyzed the country and level of internationalization effects of these companies.

Design/methodology/approach

With a sample of 212 fashion SMEs from Spain and the UK, two of the biggest European fashion producers and consumers, a variance-based structural equation modeling (partial least squares structural equation modeling) technique was carried out to test the model proposed.

Findings

This study demonstrated that branding and SM strategies are drivers of CSR practices in fashion SMEs. It also confirmed the positive CSR–performance relationship, the moderating country effect and the mediating role of internationalization in this relationship.

Originality/value

The study contributes to the literature on CSR drivers in SMEs and their relationship with performance by combining different perspectives. The results can be used to encourage fashion SMEs' commitment to environmental sustainability practices and internationalization, as this can contribute to improving their performance.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 27 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 4 September 2020

Francisco García-Lillo, Enrique Claver, Bartolomé Marco-Lajara, Pedro Seva-Larrosa and Lorena Ruiz-Fernández

In recent years, author and document citation and co-citation analyses have often been applied to map the “intellectual structure” of different scientific fields, including…

Abstract

Purpose

In recent years, author and document citation and co-citation analyses have often been applied to map the “intellectual structure” of different scientific fields, including management and international business. However, the technique of bibliographic coupling between scientific documents, which seeks to identify active research fronts in a scientific field or discipline, has been less commonly used. This study utilized this technique to identify and visualize the research fronts in the context of papers on emerging markets multinational enterprises (EM-MNEs) recently published in a wide variety of journals. The aim is not only to complement and expand the results obtained in prior studies that have used other types of systematization, such as qualitative content analysis methodology but also to propose avenues for future research.

Design/methodology/approach

The primary databases utilized to carry out the present research work – both comprised in the Web of Science™ (WoS) Core Collection – were: the Social Sciences Citation Index® (SCI) developed by the Institute for Scientific Information (ISI) and the Emerging Sources Citation Index. A total of 496 “peer-reviewed journal articles” published between 2014 and December 30, 2019 were retrieved. With regards to the methodology, bibliometric methods were utilized, as well as social network analysis (SNA).

Findings

Particularly, the analytical techniques employed – adopting a “quantitative” method of a deductive character – allowed the identification of the most active research “fronts” in international research related to the topic under analysis: the phenomenon of EM-MNEs.

Research limitations/implications

The present study has several limitations resulting from the utilization of bibliometric methods applied in the analyses performed.

Originality/value

The authors believe that this research is of value for future researchers since it allows the identification of research “fronts,” which shape the vanguard of knowledge and reveal current trends and future directions in the area under examination.

Details

International Journal of Emerging Markets, vol. 16 no. 8
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 20 May 2019

Enrique Claver-Cortés, Bartolomé Marco-Lajara, Pedro Seva-Larrosa and Lorena Ruiz-Fernández

This paper aims to know the dimension and scope that research on the district effect has had in the literature about industrial districts, as well as to shed some light on the…

Abstract

Purpose

This paper aims to know the dimension and scope that research on the district effect has had in the literature about industrial districts, as well as to shed some light on the connection between industrial districts and business results; or expressed differently, on how being located in an industrial district or not affects or might influence the performance of the firms located therein.

Design/methodology/approach

The purpose of this paper has been achieved through an exhaustive review of the empirical literature dedicated to the so-called district effect. The papers selected in the analysis were selected on the basis of the following criteria: (1) publications in scientific journals; (2) studies carried out in Spain and Italy; and (3) works published between 1994 and 2017.

Findings

The outcome of the literature review suggests, on the one hand, that the debate on the extent to which the territory influences the competitiveness of firms located in industrial districts still remains a topic of great interest. It can additionally be observed that most of the works dedicated to measuring the district effect have done so using three dimensions: (1) productivity/efficiency; (2) international competitiveness; and (3) innovation.

Practical implications

From a theoretical perspective, the findings of this paper make it possible to carry out an integrating proposal for the measurement of the district effect which revolves around three dimensions (productivity/efficiency; international competitiveness; and innovation).

Originality/value

This paper makes a twofold contribution to the literature: (i) it brings together the most important empirical contributions that measure the competitive advantages obtained by firms located in industrial districts through the district effect; and (ii) it theoretically and empirically establishes the essential dimensions of that effect.

Details

Competitiveness Review: An International Business Journal , vol. 29 no. 3
Type: Research Article
ISSN: 1059-5422

Keywords

Content available
Article
Publication date: 20 May 2019

Francisco Puig

472

Abstract

Details

Competitiveness Review: An International Business Journal , vol. 29 no. 3
Type: Research Article
ISSN: 1059-5422

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