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The long interview is an intensive questioning of informants selected for their special knowledge, experiences and insights (or ignorance) of the topic under study. The objectives of the long interview include learning the thinking, feeling, and doing processes of the informants, including an understanding of the informants' worldviews of the topic under study in their own language. The chapter compares the strengths and weaknesses of the long interview to other primary data collection methods. The chapter describes a research application of the long interview in integrated marketing. The study was designed to (a) learn about the rich complexities in the lives of household gardeners buying and using seeds plants after responding to direct marketing appeals and (b) resolve two conflicting “theories-in-use” of how and why different customer types purchase products. These competing theories were proposed by different executives in the firm sponsoring the study. The development and critical testing of competing theories-in-use are described. This chapter reports a study to learn the behavior of five customer types. The results include thick descriptions of the processes of buying and using seeds and plants purchased through direct marketing offers and store visits.

Addresses the standardization of the measurements and the labels for concepts commonly used in the study of work organizations. As a reference handbook and research tool, seeks to improve measurement in the study of work organizations and to facilitate the teaching of introductory courses in this subject. Focuses solely on work organizations, that is, social systems in which members work for money. Defines measurement and distinguishes four levels: nominal, ordinal, interval and ratio. Selects specific measures on the basis of quality, diversity, simplicity and availability and evaluates each measure for its validity and reliability. Employs a set of 38 concepts ‐ ranging from “absenteeism” to “turnover” as the handbook’s frame of reference. Concludes by reviewing organizational measurement over the past 30 years and recommending future measurement reseach.

The aim of this study is to develop a better understanding of how the transferability and recognition of host country professional experience and educational credentials impact the repatriation intentions of long-term self-initiated expatriates (SIEs). To that end, the study interviews a sample of American-educated French long-term SIEs in the United States (US) to assess how both their higher education and professional experience influence their social identity in their home country, France and their perceived repatriation opportunities.

This study applies social identity theory to the examination of the combined impact of higher education and work experience abroad on the repatriation expectations of long-term SIEs. The author interviewed twenty-one French SIEs who attended universities in the US and remained there afterward to begin their careers.

The findings of this study confirm that the repatriation intentions of long-term SIEs are strongly influenced by concerns about the ability to maintain their host country standard of living in their home country. It also finds that foreign educational credentials and professional experience can constrain the ability of long-term SIEs to repatriate easily and gain acceptance. To overcome this, long-term SIEs often feel that they must embrace alternative repatriation strategies to maintain the lifestyle that they enjoyed while abroad when returning back home.

This study examines a sample of long-term SIEs from one home country, France, who left to attend university in the same host country, the US. It assesses how the experiences of those who remained in the US afterward to start their careers impacted their repatriation intentions. This study contributes to the body of knowledge on the context of self-initiated expatriation by examining the influence of host-country educational credentials and work experience on the repatriation intentions of long-term SIEs.

This paper aims to explore the likelihood that face-to-face (FTF) interviewing will continue to be the “gold standard” survey interviewing method, to which all other modes are compared, in an era in which daily communicative habits for many now involve selecting among many alternative modes.

After outlining what is known about the purported benefits and drawbacks of FTF interviewing, the paper reviews recent findings that raise questions about whether FTF interviewing still produces the highest rates of participation, best data quality and greatest respondent satisfaction.

Results of several studies suggest that at least for some respondents, asynchronous interviewing modes that reduce the interviewer’s social presence and allow respondents to participate while they are mobile or multitasking (in particular, text messaging) may well lead to higher quality data and greater respondent satisfaction.

To the extent that these findings generalize, the implication is that FTF interviewing will continue to be needed for at least some respondents, but multiple trends suggest that it is likely to be one mode among many, and that the assumption that it is always needed or that it always leads to the highest quality data no longer holds.

Exploring when and how FTF interviewing will continue to be needed is particularly important given FTF’s financial and social costs, in an era of budgetary challenges and new questioning about which data sources are essential and lead to trustworthy information.

This collaborative paper presents three case studies on four scholars' experiences with remote data collection. The authors highlight the challenges and strengths of online qualitative research across three disparate projects: an interdisciplinary exploration of matrilineal heritage, an examination of Irish women's sexual identity and an investigation of dress practices among Tz'utujil-Maya.

Qualitative researchers traditionally go into the field to explore and understand social phenomena. At the onset of the COVID-19 pandemic, while people faced the daily realities of a worldwide crisis from within their homes, remote data collection became a necessary strategy to pursue knowledge. As a result, researchers adapted to unknowns regarding recruiting, scheduling, technology, interviewing and analysis.

Participant and researcher experiences during the adaptation to remote interviewing yielded important lessons on research strategies.

Outcomes from these studies highlight the potential value of online data collection alongside the necessity for flexibility in designing and conducting qualitative research.

Despite the growing pressure to encourage new ways of thinking about research methodology, only recently have interview methodologists begun to realize that “we cannot lift the results of interviewing out of the contexts in which they were gathered and claim them as objective data with no strings attached”. The purpose of this paper is to provide additional insight based on a critical reflection of the interview as a research method drawing upon Alvesson's discussion from the neopositivist, romanticist and localist interview perspectives. Specifically, the authors focus on critical reflections of three broad categories of a continuum of interview methods: structured, semi‐structured and unstructured interviews.

The authors adopt a critical and reflexive approach to understanding the literature on interviews to develop alternative insights about the use of interviews as a qualitative research method.

After examining the neopositivist (interview as a “tool”) and romanticist (interview as “human encounter”) perspectives on the use of the research interview, the authors adopt a localist perspective towards interviews and argue that the localist approach opens up alternative understanding of the interview process and the accounts produced provide additional insights. The insights are used to outline the skills researchers need to develop in applying the localist perspective to interviews.

The paper provides an alternative perspective on the practice of conducting interviews, recognizing interviews as complex social and organizational phenomena rather than just a research method.

The National Health Interview Survey on Disability, fielded between 1994 and 1997, was one of the most comprehensive and most complex surveys on disability ever conducted. This chapter describes the background of the NHIS-D, its design and contents, its technical characteristics, and initial efforts to disseminate its findings. It provides a basic background on the NHIS-D for readers of this volume, and provides analysts working with the NHIS-D insight into some of the design and development issues that have not been previously described in public documents.

This study of multinational companies in China focuses on the role culture plays in relationship cultivation. The author interviewed 40 participants from 36 multinational companies in China. The findings revealed that characteristics of Chinese culture, such as family orientation, guanxi, relational orientation (role formalisation, relational interdependence, face, favour, relational harmony, relational fatalism and relational determination) had an influence on multinational companies’ relationship cultivation strategies. Multinationals from Western countries were found, however, to be more persistent in maintaining their own cultural values in relationship building than multinational companies from Asian countries.

Drawing upon compensating differentials, equity theory, and the psychological contract, women’s voices illustrate how organisational policy dissemination, implementation and change can lead to unintended assignee dissatisfaction with reward. Implications arise for organisational justice which can affect women’s future expatriation decisions. The paper aims to discuss these issues.

A qualitative case study methodology was employed. Reward policies for long-term international assignments (IAs) were analysed. In-depth semi-structured interviews were conducted confidentially with 21 female long-term assignees selected using stratified sampling, and with two managers responsible for international reward policy design/implementation.

Policy transparency is required. Women perceive inequity when allowances based on grade are distorted by family status. Women in dual career/co-working couples expect reward to reflect their expatriate status. Reward inequity is reported linked to specific home/host country transfers. Policy change reducing housing and children’s education are major causes of reward dissatisfaction.

This case study research was cross-sectional and set within one industry. It addressed reward outcomes only for long-term IAs from the perspectives of women who had accepted expatriation in two oil and gas firms.

Reward policy should be transparent. Practitioners might consider the inter-relationship between policy elements depending on grade and accompanied status, location pairings, and the effects of policy content delivery to dual career/co-working couples.

This paper advances the field of IA reward by examining compensating differentials, equity and the psychological contract and takes these forward via implications for organisational justice. It identifies reward elements that support women’s expatriation and address their low share of expatriate roles, thereby fostering gender diversity. Future research themes are presented.

This chapter draws upon our experiences of using materials in research interviews. We build on the work of Woodward (2016, 2020) by reflexively exploring how our use of material objects; in this case, Lego enabled both participants and researchers to connect more fully with the entrepreneurial phenomena under investigation (Williams et al., 2021). In doing so, we unpack how our use of objects reveals the research interview as a more complex phenomenon than is typically represented (Gubrium et al., 2012).