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Article
Publication date: 9 January 2017

Monica D. Hernandez, Yong Wang, Hong Sheng, Morris Kalliny and Michael Minor

The authors aim to examine the effect of location-driven logo placement on attention and memory on the web addressing differences between individuals that read unidirectionally…

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Abstract

Purpose

The authors aim to examine the effect of location-driven logo placement on attention and memory on the web addressing differences between individuals that read unidirectionally (left-to-right [LTR]) versus bidirectionally (both right-to-left and LTR).

Design/methodology/approach

Using an eye-tracking approach combined with traditional verbal measures, the authors compared attention and memory measures from a sample composed of bidirectional (Arab/English) readers and unidirectional readers.

Findings

The findings reveal that unidirectional and bidirectional readers differ in attention patterns. Compared to bidirectional readers, unidirectional readers pay less attention to the logo on the bottom right corner of the webpage based on verbal measures. The eye-tracking data of the two groups further identify differences based on total hits and duration time. Unidirectional LTR readers demonstrate higher fluency in feature-based attention whereas bidirectional readers show higher fluency in spatial attention.

Originality/value

The authors expand on scarce research on reading direction bias effect on location-driven stimuli placement in online settings. They contribute to the understanding of the differences between unidirectional and bidirectional readers in their cognitive responses (attention and memory) to organization of marketing stimuli.

Details

Journal of Consumer Marketing, vol. 34 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 9 June 2020

Emanuel Fernando Samasseca Zeferino, Olasumbo Ayodeji Makinde, Khumbulani Mpofu, Boitumelo Innocent Ramatsetse and Ilesanmi Afolabi Daniyan

Selection of a suitable location for a quarantine infrastructure represents a complex decision problem, which requires a systematic appraisal of myriads of factors. Quarantine…

Abstract

Purpose

Selection of a suitable location for a quarantine infrastructure represents a complex decision problem, which requires a systematic appraisal of myriads of factors. Quarantine facility in this study is a facility that intends to harbour and treat individuals diagnosed with COVID-19 to prevent the widespread of the virus. COVID-19 is a very contagious pandemic disease, hence, the establishment of critical factors that will embrace the selection of a suitable quarantine facility is of high importance. This paper aims to ascertain the vital few factors that must be considered by decision makers in selecting a suitable quarantine facility.

Design/methodology/approach

The aim of this study was achieved through the numerical assessment of identified quarantine location selection factors using the analytical hierarchy process (AHP) and Pareto techniques. The factors, which influences the selection of a suitable quarantine facility for COVID-19 patients were first identified from the literature followed by the pairwise comparison of the factors and random consistency analyses, as well as the ranking of the alternatives based on facility location experts’ opinions.

Findings

The study revealed that security, skills availability, cost, readiness, proximity to necessary medical facilities and distance to border, with percentage weight scores of 18%, 16.7%, 15.6%, 10.3%, 9.8% and 6.6% were the critical factors that must be considered during the selection of a quarantine facility for COVID-19 patients.

Practical implications

The results of this paper will help the government and decision makers in locating the quarantine sites for people who tested positive for the COVID-19 virus.

Originality/value

The present study focuses on the application of the decision technique to ascertain critical factors that embrace suitable quarantine facility selection. Combination of AHP and Pareto techniques for prioritization of conflicting factors to be considered in selecting the most suitable location for a quarantine facility has not been reported by existing literature.

Article
Publication date: 1 March 2005

Bruce Rutherford and Shawn Mobley

Offshoring, the process of relocating discrete business functions or processes to foreign locations, is rapidly expanding. Offshoring integrally links real estate decisions to…

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Abstract

Offshoring, the process of relocating discrete business functions or processes to foreign locations, is rapidly expanding. Offshoring integrally links real estate decisions to business strategy, offering corporate real estate (CRE) professionals an opportunity to advise and perform at the highest levels of their organisations. Fulfilling this degree of strategic leadership requires knowledge of the issues, opportunities, challenges and tactics involved in the offshoring process. This paper analyses the views and experience of CRE executives involved in offshoring, and prepares the reader to think strategically, act proactively and employ best practices to achieve future success with offshoring.

Details

Journal of Corporate Real Estate, vol. 7 no. 1
Type: Research Article
ISSN: 1463-001X

Keywords

Article
Publication date: 6 May 2014

Ritika Mahajan, Rajat Agrawal, Vinay Sharma and Vinay Nangia

The purpose and value of management education was always under the critics’ scanner but the proliferation of institutes impelled a serious debate on its quality. The purpose of…

1946

Abstract

Purpose

The purpose and value of management education was always under the critics’ scanner but the proliferation of institutes impelled a serious debate on its quality. The purpose of this paper is to identify the factors affecting quality of management education in India and explains their nature, significance and mutual influences using interpretive structural modelling (ISM).

Design/methodology/approach

The factors were listed through literature review. They were then validated by empirical research conducted through questionnaires administered electronically and personally to 220 master of business administration students and alumni. On 13 such factors finalised, a qualitative and interpretive tool, ISM was applied.

Findings

Leadership emerged as the most important factor followed by organisational structure and practices. Interrelations otherwise not easily observable established their prominence. An important fact that evolved is that almost all the factors have strong interdependence and have to be seen in coherence when analysing their impact on students.

Originality/value

The literature until now has been highlighting the factors and their association with management education largely in isolation. This paper contributes to the existing literature by proposing a framework of the interrelationships of the factors which have a role in improving the quality of management education.

Details

International Journal of Educational Management, vol. 28 no. 4
Type: Research Article
ISSN: 0951-354X

Keywords

Case study
Publication date: 20 January 2017

Timothy M. Laseter and James Hammer

This disguised case examines the issue of outsourcing to a low-cost country based on a thorough analysis of competitive cost drivers. The case demonstrates that labor cost is only…

Abstract

This disguised case examines the issue of outsourcing to a low-cost country based on a thorough analysis of competitive cost drivers. The case demonstrates that labor cost is only one potential advantage and that transportation cost and other factors could more than offset labor savings in some product lines.

Details

Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
Published by: University of Virginia Darden School Foundation

Keywords

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