Search results

Mobile users increasingly employ location-based map searches in their daily lives. However, it is still relatively unknown about mobile users’ map related search behaviors. The purpose of this paper is to discover the interactions between the users and mobile map search systems, to reveal the shortcomings of existing mobile map search functions, and to propose improvement suggestions.

Based on a set of controlled user experiments performed on the Baidu mobile phone map, this paper empirically examines users’ location-based mobile search behaviors, such as timing, metering, judging and so on. This paper also conducts statistical correlation tests to generate relation tables and diagrams regarding each variable, for example, the relation between the retrieval time and the retrieval steps.

The results indicate that mobile map users have two important characteristics in their search behaviors: first, mobile map users always follow the single search path. Second, the mobile map search efficiency of users is always low.

The situation simulation testing method is mainly used for the construction of a mobile information search behavior environment, which may make the users be nervous and have some effect on the search efficiency.

Based on the identification of user behaviors, this paper provides suggestions to optimize and improve mobile map search systems.

This paper studies users’ mobile map search behavior based on location and explores the features of user behavior from the perspective of human-computer interaction.

This paper describes an ongoing mobile library project for the National Library of Norway. The purpose is to develop a visual web service prototype providing mobile access to the library's growing repository of digital data.

The author has set up several test databases and developed a number of Android applications (apps) for testing purposes: image presentation; library's digital exhibition “in the pocket”; traditional free text search; location based search; barcode scan for ISBN search / QR encapsulation; and voice/spoken search.

These six approaches were found to be promising using mobile technology. Cloud technology has changed the mobile phone from a voice transmitter to a multi-purpose device connected to the network. Library resources may now be distributed in the cloud, with global mobile access, to really achieve a global library network.

The applications developed here are innovative and unique, and will add to the general body of use cases.

Purpose — To provide a theoretical background to understand current local search engines as an aspect of specialized search, and understand the data sources and used technologies.

Design/methodology/approach — Selected local search engines are examined and compared toward their use of geographic information retrieval (GIR) technologies, data sources, available entity information, processing, and interfaces. An introduction to the field of GIR is given and its use in the selected systems is discussed.

Findings — All selected commercial local search engines utilize GIR technology in varying degrees for information preparation and presentation. It is also starting to be used in regular Web search. However, major differences can be found between the different search engines.

Research limitations/implications — This study is not exhaustive and only uses informal comparisons without definitive ranking. Due to the unavailability of hard data, informed guesses were made based on available public interfaces and literature.

Practical implications — A source of background information for understanding the results of local search engines, their provenance, and their potential.

Originality/value — An overview of GIR technology in the context of commercial search engines integrates research efforts and commercial systems and helps to understand both sides better.

To analyze the direct effect of perceived value dimensions (monetary, convenience, social, emotional, conditional and epistemic value) on attitudinal and behavioral components of loyalty: commitment and behavioral intentions to use location‐based mobile services.

An online survey for users of a mobile location‐based directory service “Where is the nearest?”

The behavioral intentions were most influenced by conditional value; the context, in which the service is used, followed closely by commitment and to some extent monetary value. Commitment can be enhanced through building emotional value and conditional value by focusing on offering fun service experiences in the right context. The influence of social and epistemic value was not significant.

Further research is encouraged on the relative importance of the value dimensions' influence on loyalty in global markets.

The minor influence of monetary value as well as the high influence of conditional value implies that the one‐dimensional value measures are not applicable in a mobile context where decisions are often made spontaneously and based on situational needs. Effective marketing strategies need to take into account the contextual use and emphasize either convenience or emotional value.

The paper introduces new context relevant concepts and develops a multidimensional perceived value and loyalty model. Results give practical implications on how to increase awareness of location‐based services (LBS) in a way that gives a realistic picture of how LBS create value for customers.

In this paper, we develop and evaluate an approach to assessing the content quality in a location‐based service (LBS). The proposed approach, instead of assessing the quality in absolute terms such as completeness or accuracy, measures the effect that the imperfection of the content is having on the reliability of that specific LBS. We apply the basic ideas from Software Reliability Engineering (SRE), but develop a modification of SRE, 2‐Branch, in order to separate content quality from other factors, such as positioning imprecision, and to reduce the measurement error. In our experimental study, we first compare 2‐Branch to the standard SRE, after which we experimentally analyze some properties of SRE methodology as such in the context of an LBS. The experiments indicate that 2‐Branch has in most cases a lower measurement error than the standard SRE. A corollary to that is that 2‐Branch can achieve, therefore, as low an error level as the standard SRE, using a worse and thus cheaper oracle. Getting a good oracle is probably the main cost factor in evaluating the quality of an information service, thus being able to use a cheaper one may result in significant savings.

The paper aims to resolve three major issues in location-based applications (LBA) known as heterogeneity, user privacy, and context-awareness by proposing an elastic and open design platform named OpenLS privacy-aware middleware (OPM) for LBA.

The paper analyzes relevant approaches ranging from both academia and mobile industry community and insists the importance of heterogeneity, user privacy, and context-awareness towards the development of LBA.

The paper proposes the OPM by design. As a result, the OPM consists of two main component named application middleware and location middleware, which are cooperatively functioned to achieve the above goals. In addition, the paper has given the implementation of the OPM as well as its experiments. It is noted that two privacy-preserving techniques at two different levels are integrated into the OPM, including Memorizing algorithm at the application level and Bob-tree at the database level. Last but not least, the paper shows further discussion about other problems and improvements that might be needed for the OPM.

Each issue has its sub problems that cause more influences to the OPM. Besides, each of the issues requires more investigations in depth in order to have better solutions in detail. Therefore, more overall experiments should be conducted to assure the OPM's scalability and effectiveness.

The paper hopefully promotes and speeds up the development of LBA when providing the OPM with suitable application programming interfaces and conforming the OpenLS standard.

This paper shows its originality towards location-based service (LBS) providers to develop their applications and proposes the OPM as a unified solution dealing with heterogeneity, user privacy, and context-awareness in the world of LBS.

Regulatory focus theory proposes that people make decisions and engage in the pursuit of goals based on either promotional goals indicating sensitivity to gains/nongains or preventional goals reflecting sensitivity to losses/nonlosses (Aaker and Lee, 2001). The purpose of this study is to examine the roles of regulatory foci and their impact on the perceived value and usage of location-based services (LBS) in travel experiences.

Travel planning strategies are framed along promotional or preventional lines to evaluate regulatory focus orientation and respondents’ perceptions of value in location-based marketing (LBM) services are examined. Regression analysis evaluates the primary relationships, followed by analysis evaluating the mediating effects of “travel interest messages” (discount coupons, etc.) in the regulatory-focus-perceived value in LBM relationship.

The findings indicate that the effects of promotional focus are significantly greater than those of preventional regulatory focus. Additionally, the importance of travel interest messages (discount coupons, maps, etc.) was more significant with a promotional regulatory focus than preventional regulatory focus orientation.

The findings provide proof of regulatory focus as a differentiator in travel consumption behavior and demonstrate how it can be used to effectively target marketing messages to augment the travel experience. Destination marketing organizations can apply regulatory focus theory in organizational settings in the areas of leadership, decision-making and front-line employee creativity that can enhance the delivery of memorable travel experiences.

To the best of the authors’ knowledge, this study is one of the first to examine the relationship between gains-focused/risk-averse travel planning and their impact on perceptions of value in LBS programs in travel experiences.

对比以收益为中心与风险规避为中心的不同取向, 及其在旅游中对定位营销服务的影响

调节焦点理论提出, 消费者决策以及目标达成行为可以基于对收益/非收益敏感的促进目标或反映对损失/非损失敏感度的保守目标（Aaker and Lee, 2001）。本研究的目的是研究调节焦点及其对定位营销在旅行体验中的感知价值和使用的影响。

旅行计划策略是按照促进或保守路线制定来评估调节的取向, 并检查受访者对定位营销(LBM) 服务价值的看法。本研究运用回归分析评估主要关系, 然后分析评估“旅行兴趣信息”（折扣券等）在LBM关系中的调节焦点感知价值中的中介作用。

调查结果表明, 促进型路线的效果明显大于保守型的效果。此外, 旅游兴趣信息的重要性（折扣券、地图等）在促进调节焦点（相比于保守型）中显得尤其重要。

研究结果证明了调节焦点是旅游消费行为的差异化因素, 并展示了如何将其用于有效地定位营销信息以增强旅游体验。目的地营销组织可以在领导力、决策制定和一线员工创造力等领域的组织环境中应用调节焦点理论, 从而提供难忘的旅行体验。

本论文是首次研究以收益为中心/风险规避为中心的旅行计划, 以及其在旅行经历中对定位营销服务计划中价值感知的影响之间的关系的研究之一。

Although, smartphones have facilitated users to keep their personal information, nonetheless, less has been investigated about factors affecting personal information management (PIM) practices. Therefore, this study aims to investigate how personal innovativeness, perceived ease of use (PEOU) and mobile self-efficacy affect PIM (e.g. finding/re-finding, keeping, organizing and maintaining) practices.

Quantitative research design was used in this study. The authors collected data from 222 students of information management from public sector universities using a questionnaire. PLS modeling technique was used to analyze data.

The authors noted that personal innovativeness significantly impacts finding/refinding information, whereas it insignificantly affects keeping, organizing and maintaining information practices. In addition, smartphone PEOU significantly influences information finding and refinding, information keeping and organizing information, whereas insignificantly influences information maintaining. Moreover, mobile self-efficacy was noted to be significantly associated with finding and refinding information, information keeping, information organizing and information maintaining.

This research is an important contribution to the body of existing literature, as it proposed an integrated model based on constructs extracted from Technology Acceptance Model (TAM), Social Cognitive Theory, personal innovativeness and PIM. This study also has practical significance because the findings of this study would be helpful for smartphone application developers and LIS school directors to design programs for information literacy.

This article aims to review the technological and socio‐economic conditions which will influence the development of the mobile search market.

An expert workshop with academics, industry representatives and market analysts was organised to discuss and analyse the results of an online survey of techno‐economic and socio‐economic aspects concerning the evolution of mobile search.

Despite clear positive signs, forecasted great expectations around mobile search are not yet supported by economic market evidence. Substantial development work for creating new applications ripe for the mass market is still needed, although there seems to be no fundamental technological barrier to that. Location‐based services, augmented reality, real‐time information search, and social network search and recommendations, have been identified as some of the key trends that may shape the future of mobile search. User demand for innovative mobile search‐based applications is largely taken for granted, but experts lack a clear view on suitable business models that would allow for sustainable economic development.

Innovating is not only inventing. Understanding what drives customers' willingness to use – and to pay for – a product or service is essential in order to design appropriate services and introduce these innovations to the market. There is a growing literature on mobile search‐related technology, but the market context is largely unexplored.

Referring the phenomenon, the researchers create an application to deal with problems faced by the technician team and the vendor in searching the location of BTS tower.

This application uses the Software Development Life Cycle (SDLC) methodology which is the process of developing or changing a software system. One of the models owned by SDLC is the waterfall technique. It provides a sequential software flow approach starting from analysis, design, coding, testing and supporting stages.

There are some of the technician team and the vendor find difficulties in looking for the position of the BTS tower. As a solution, a facility which enables them to access the location in searching the BTS tower is needed.

The following is a display of the design results and the implementation of writing code in applications that have been made previously.