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Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Article
Publication date: 1 March 1985

Tomas Riha

Nobody concerned with political economy can neglect the history of economic doctrines. Structural changes in the economy and society influence economic thinking and…

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1552

Abstract

Nobody concerned with political economy can neglect the history of economic doctrines. Structural changes in the economy and society influence economic thinking and, conversely, innovative thought structures and attitudes have almost always forced economic institutions and modes of behaviour to adjust. We learn from the history of economic doctrines how a particular theory emerged and whether, and in which environment, it could take root. We can see how a school evolves out of a common methodological perception and similar techniques of analysis, and how it has to establish itself. The interaction between unresolved problems on the one hand, and the search for better solutions or explanations on the other, leads to a change in paradigma and to the formation of new lines of reasoning. As long as the real world is subject to progress and change scientific search for explanation must out of necessity continue.

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International Journal of Social Economics, vol. 12 no. 3/4/5
Type: Research Article
ISSN: 0306-8293

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Article
Publication date: 9 January 2009

Miguel Goede

The purpose of this paper is to present a case study of the creative class of Curaçao, which is a small Caribbean island coping with globalisation. The paper will…

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1477

Abstract

Purpose

The purpose of this paper is to present a case study of the creative class of Curaçao, which is a small Caribbean island coping with globalisation. The paper will contribute to the development of a framework for the discussion of the Creative Economy.

Design/methodology/approach

The paper contributes to the development of a framework for understanding the Creative Economy. This framework is then applied to the case of Curaçao. After analysis, conclusions are drawn.

Findings

In Curaçao there are many conditions present which support the development and creation of the creative class or attract it from other locations. On the other hand, policies should be put in place to retain the creative class. The theories and methods relating to the creative class are not yet fully developed.

Originality/value

The paper contributes to a framework for understanding the Creative Economy of small Caribbean islands.

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International Journal of Social Economics, vol. 36 no. 1/2
Type: Research Article
ISSN: 0306-8293

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Article
Publication date: 5 December 2018

Stefanie Wesselmann

In a knowledge-based society, one of the main driving forces of prosperity at city and regional levels is the ability to attract students and recently qualified graduates…

Abstract

Purpose

In a knowledge-based society, one of the main driving forces of prosperity at city and regional levels is the ability to attract students and recently qualified graduates. The purpose of this paper is to identify the urban factors that contribute to “attractiveness” from a student perspective and to subsequently analyse the influence of these factors on students’ location choices. In the corresponding case study, the criteria identified were used to evaluate student satisfaction with the German city of Osnabrück.

Design/methodology/approach

A multi-level empirical research concept was used to analyse the relevant criteria. Focus group discussions served as the basis to design and conduct a survey of almost 2,300 students in the university city of Osnabrück at the end of 2016. A follow-up study in November 2017 at two universities in Berlin provided data for comparison.

Findings

Accessible – safe – clean and with affordable housing: these terms sum up the core expectations that students have of an attractive city. In contrast to the findings of Richard Florida regarding the creative class, cultural opportunities, exciting nightlife and a multicultural population were not important factors among the survey participants.

Research limitations/implications

As the study was conducted in two cities only, the findings cannot be generalised. It should be replicated in at least five other cities to validate and compare the research findings presented here. Furthermore, this study focused on the factors influencing the attractiveness of the city as a whole. However, the attractiveness of a specific neighbourhood may be of greater relevance to the decision-making process. As housing plays a major role, students’ particular needs with regard to accommodation should also be examined at greater depth.

Practical implications

Insights generated by the empirical study provide relevant information that may assist city stakeholders in taking effective measures regarding place management to attract and retain students.

Originality/value

To date, little research has been undertaken to empirically examine the specific factors that German students look for when deciding where to study and live. The goal of this paper is to present new empirical insights concerning the quality-of-life factors that influence students’ decision-making processes.

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Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination…

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57201

Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

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Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

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Book part
Publication date: 15 July 2014

María Jesús Rodríguez-García, Cristina Mateos Mora and Clemente J. Navarro Yáñez

City governments know well that culture is a powerful tool they can use to promote local development. Those governors also know that there are different ways to pursue…

Abstract

City governments know well that culture is a powerful tool they can use to promote local development. Those governors also know that there are different ways to pursue that process. Two main strategies considered here are: instructional strategies, which promote cultural services among local inhabitants, and instrumental strategies to promote economic development creating big cultural spaces and large events. This chapter shows the impact of cultural strategies on the attraction of creative residents (creative class), as well as on income differences among Spanish municipalities.

Our main hypothesis is: in comparison with instructional strategies, instrumental strategies have a positive impact on local creativity and economic development. Using secondary data from the Spanish census, cultural strategies in a local area are analyzed, and are included in multiple regression models to test this idea.

These analyses show that, first, instrumental strategies have a positive impact on creative class localization; second, these strategies have a positive impact on local income regardless of the presence of a creative class, and moreover, the impact of a creative class on local income depends on the orientation of cultural strategies. This implies that the impact of creativity on local development is contextual according to the nature of local cultural strategies.

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Can Tocqueville Karaoke? Global Contrasts of Citizen Participation, the Arts and Development
Type: Book
ISBN: 978-1-78190-737-5

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Article
Publication date: 6 May 2014

Hilde Remøy and Theo J.M. van der Voordt

When current accommodation is unsatisfactory, office organisations consider relocating to new accommodation that optimally facilitates their main processes and supports…

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972

Abstract

Purpose

When current accommodation is unsatisfactory, office organisations consider relocating to new accommodation that optimally facilitates their main processes and supports image and financial yield. However, due to high vacancy levels, public opinion and governmental awareness oppose new office construction. Reusing existing buildings could be the egg of Columbus. This paper aims at answering the questions: which property characteristics are important push and pull factors for relocation? What does this mean for the decision: stay or go?

Design/methodology/approach

A literature review of factors determining organisations' accommodation choices was conducted. Interviews were held with large-scale office organisations and creative organisations, discussing relocation drivers. Henceforth, a survey was held among creative organisations, collecting data about property characteristics important for their preferences. Finally, office user preferences were compared with characteristics of structurally vacant buildings.

Findings

Traditional push factors like car accessibility, extension need, and location and building image remain important. Nowadays sustainability issues like reducing energy consumption and better public transportation accessibility are highly prioritised pull factors as well. Regarding the creative industries, bike- and public transportation accessibility, multi-tenancy, and ICT and meeting facilities are most important.

Practical implications

Knowing office users' preferences is important to attract and retain stable tenants. If office space supply is highly aligned to end-users' demands and easily adaptable to changing needs, probably more organisations will decide to stay instead of go, leaving behind empty offices.

Originality/value

This study combines data about push and pull factors with relocation decision-making, innovatively focussing on the creative industries. The data can be used to explore opportunities and risks of adaptive re-use of the existing building stock.

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Journal of Corporate Real Estate, vol. 16 no. 2
Type: Research Article
ISSN: 1463-001X

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Article
Publication date: 1 May 1983

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This…

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13811

Abstract

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

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Management Decision, vol. 21 no. 5
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 2 May 2008

Dennis A. Pitta, Van R. Wood and Frank J. Franzak

The purpose of this paper is to explore the role of and the management of creative individuals in organizations.

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4083

Abstract

Purpose

The purpose of this paper is to explore the role of and the management of creative individuals in organizations.

Design/methodology/approach

The paper integrates concepts including a range of recently published (1995‐2006) theoretical works in the creative culture, creativity, and innovation literature.

Findings

The paper provides information and action approaches to marketers to aid them in harnessing creative talent within their organizations. Relevant literature shows that communities may be magnets that attract or repel creative individuals. Organizations can engineer themselves to become attractive to creatives. If marketers are skillful in managing creative individuals, the organization may enjoy increased competitiveness.

Research limitations/implications

The theoretical concepts that form the foundation of the paper appear to have a significant application to consumer marketing but have not been tested empirically.

Practical implication

The study explores a global effect that has implications for the nature and scope of marketing orientation performance.

Originality/value

This paper describes the nature and application of creativity and creative culture to marketing. While most literature has concentrated on the city or community level, the paper provides a perspective that may help to nurture the creativity of individuals within an organization. It offers the potential of increasing marketing competitiveness by allowing firms to maximize their creativity as a competitive tool.

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Journal of Consumer Marketing, vol. 25 no. 3
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 4 February 2020

Onur Mengi and Mirko Guaralda

The purpose of this paper is to explore the creative city discourse expanding on current tangible and intangible strategies, by integrating recent placemaking tactics to…

Abstract

Purpose

The purpose of this paper is to explore the creative city discourse expanding on current tangible and intangible strategies, by integrating recent placemaking tactics to develop a multidimensional framework for designing creative places.

Design/methodology/approach

The methodology is based on a framework analysis and critical meta-review of current research on creative city and placemaking.

Findings

The findings show that there are three additional factors related to placemaking tactics in the established literature: institutional factors, human factor and arts and design factor emerging from the intersection of creative city and placemaking frameworks.

Practical implications

The findings of this study can inform a more holistic approach to placemaking in creative cities in both theory and practice, namely, a multidimensional place management framework for creative environments of today.

Originality/value

This paper contributes to the current trends in creative city and the development of placemaking guidelines. It provides a simplified view of an exhaustive list of existing literature.

Details

Journal of Place Management and Development, vol. 13 no. 3
Type: Research Article
ISSN: 1753-8335

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