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This research examines consumer assessments of brand value derived from the redeployment of brand-related assets following a crossborder acquisition (CBA). The current study synthesizes research on international marketing standardization/adaptation to the context of crossborder horizontal acquisitions as the market entry strategy to investigate consumer evaluations of the postacquisition choice of brand name and brand positioning.

A pretest and two studies were conducted in Taiwan to empirically examine effects from the theory-driven model of product legitimacy (PL) on an entity's postacquisition brand value, as well as any moderating effects of consumer localism.

Postacquisition brands were evaluated more positively when positioned in a manner that was in accordance with perceived PL. Consumer localism as another contingency factor reflected consumers' favorable attitude toward marketing adaptation following CBAs.

This article is a pioneering work to draw on the consumer perspective to investigate asset redeployments between the acquirer and target following a crossborder horizontal acquisition. Specifically, this research introduces PL as a contingency factor to examine consumers' evaluation of brand value, which is derived from the redeployment of brand name and brand positioning in the context of a developed-country firm's acquisition of an advanced emerging-market firm for entry into the market.

Localism refers to a concept that encourages local production, consumption and promotion of goods. It is a movement to encourage consumers and businesses to purchase from locally owned, independent businesses that has grown rapidly in the past decade. However, localism remains understudied by researchers. This study aims to provide a more comprehensive understanding of the localism movement by capturing the dynamism of fashion localism in the context of the Sri Lankan fashion retail sector.

Adopting a qualitative exploratory approach, the authors conducted a series of in-depth interviews with 12 fashion practitioners.

Based on the findings, the authors propose a conceptual model of fashion localism consisting of eight themes: fashion localism design approach, locally sourced staples, land ethic, employee development, community development, consumer, regulations and limitations and future opportunities.

This research sheds some light on localism literature by capturing the dynamism of fashion localism. In particular, to the best of the authors’ knowledge, this research is the first study in marketing to propose a conceptual model of fashion localism. This research further points out certain managerial implications by illustrating a few practical approaches to the concept of localism within the Sri Lankan fashion retail sector.

This introduction provides an overview of the discourse on alternative agrifood movements (AAMs) to (1) ascertain the degree of convergence and divergence around a common ethos of alterity and (2) context the chapters of the book. AAMs have increased in recent years in response to the growing legitimation crisis of the conventional agrifood system. Some agrifood researchers argue that AAMs represent the vanguard movement of our time, a formidable counter movement to global capitalism. Other authors note a pattern of blunting of the transformative qualities of AAMs due to conventionalization and mainstreaming in the market. The literature on AAMs is organized following a Four Questions in Agrifood Studies (Constance, 2008) framework. The section for each Question ends with a case study to better illustrate the historical dynamics of an AAM. The literature review ends with a summary of the discourse applied to the research question of the book: Are AAMs the vanguard social movement of our time? The last section of this introduction provides a short description of each contributing chapter of the book, which is divided into five sections: Introduction; Theoretical and Conceptual Framings; Food Sovereignty Movements; Alternative Movements in the Global North; and Conclusions.

The purpose of this paper is to examine how mission-driven arts organisations respond to the complex set of economic and social conditions that the authors here term as a significant point of rupture. Drawing on the papers that form a part of the special section of this issue, the authors critically examine how the intersection of globalisation and neoliberalism creates multidimensional uncertainty that shapes the opportunities, responsibilities, work arrangements, and lived experiences of artists and artist-led initiatives and organisations.

In this introduction to the symposium on mission-driven arts organisations and initiatives, the authors explore how the included articles question and introduce key concerns that govern, limit and support mission-driven arts organisations.

Drawing on the papers in this set, the authors note that mission-driven arts organisations are diverse and employ numerous organising forms. However, at their core is the pursuit of social objectives, which also requires the management of often conflicting artistic, economic, cultural and social demands. The authors explicate how mission-driven arts organisations respond to local agendas and work best at the community level. As such, they may not play a key role in tourism or large-scale cultural regeneration of spaces, but rather seek to make creative use of sunken and redundant, often inner city spaces to address local needs. Yet, the uncertainty that these organisations face shapes temporary solutions that may enhance the precariaty and pressures for artists and creative producers with likely impact on wellbeing.

This paper brings together original insights into how mission-drive organisations seek to overcome and indeed flourish in a time of rupture. It moves beyond the notion of cultural regeneration as an instrument of tourism, and tourism as a focus of regeneration, to consider the value such organisations bring to localities evidenced in both creative practices and as local cultural engagement beyond economic impact. In doing so, mission-driven arts organisations play a vital role in a time of rapid change.

Existing financial market architectures combine astonishing complexity with tight coupling, making them prone to systemic crises or “normal accidents” and placing extraordinary demands on regulation. In light of this, we consider two routes for regulatory reform. A “high modernist” possibility attempts to regulate financial markets as currently designed. This path means not only increasing the capacities of regulators and rating agencies to estimate complex risks, but also designing systems that can manage more radical forms of uncertainty through learning and bargaining. We consider a series of proposals and challenges that lie down this path. An alternative possibility takes seriously the notion that regulation constitutes markets and uses the current crisis to rethink market architectures themselves, especially their complexity and tight coupling. Preventing failures from spiraling into systemic crises may involve using regulation first, to simplify financial products and their interconnectedness, and second, to create redundancies or hedge bets through specialized financial subsectors organized around alternative principles, including recapitalized community banks, credit unions, mutuals, and public financial institutions.

The purpose of this paper is to explore how change is brought about in quality governance of Baltic maritime oil transportation.

This qualitative case-study sought to understand the underlying mechanisms of quality governance. The paper analyzed versatile empirical material (including expert interviews) to uncover how a particular constellation of public and private, binding and voluntary, internal and external quality standards impacted the process of institution building for quality management in Baltic oil shipping.

The paper shows that emergence of quality practices in oil shipping is associated not only with the development of shipping industry as a whole, but also with the dynamics within the energy value chain. The findings suggest that alignment between rules and incentives is specific to a combination of given natural, political and economic contexts as well as physical infrastructure which set applied limitations upon the governance process and, eventually, impact the set of quality governance mechanisms available for use.

The paper shows that collective action is contextually-bound, thus the mechanisms of quality shipping governance can essentially differ from one locality to another. This implies that local solutions can be found to problems conventionally identified as global.

Paper’s findings question the applicability of “one-size-fits-all” approaches to policy-making and calls for more targeted regulation. The research also stresses the role of technical modernization in prompting actual change in regards to quality practices.

This research claims that transition to sustainable transportation systems requires institutions that are capable of linking actors and contexts in a way that balances supply and demand for quality.

South Koreans in the city of Ulsan claim that eating whale meat is a tradition, but what is the role of SMOs in making whaling into a tradition identified with a local identity? In following account of a confrontation that took place in Korea between anti-whaling protesters from Greenpeace and local defenders of whaling, it is shown that tradition is not an inevitable outcome of conserving the past; instead, it is an outcome of mobilization, framing, and choices made by movement participants. Tradition in the whaling town of Ulsan was formed through the encounter between opposed social movements, prompting strategic choices of counterframing, frame bridging, and the dissonance between framing and feeling rules. Through the encounters with transnational activists, the Korean defenders of whaling refashioned themselves as rooted cosmopolitans, utilizing global norms to justify local practices in the name of heritage and tradition.

The purpose of this paper is to explore the consumer adoption literature on local food. This study discusses the applicability of traditional models of adoption and diffusion to understand new phenomena such as the development of local food networks.

A systematic review of the literature on the adoption and diffusion of local food systems was conducted.

A total of three main challenges within the literature on the adoption and diffusion of local food are identified: the lack of a clear definition of what constitutes local food, divergent market assumptions and divergent consumer assumptions. In addition, this study points to the need for new perspectives on consumer adoption and diffusion of local food practices.

This paper provides an overview of current local food research streams and contributes to the literature on consumer adoption and diffusion of local food consumption.

The purpose of the paper is to analyze the challenges brought by the localist faction to the traditional democratic camp in order to examine the risks and opportunities for the pan-democratic camp in the democratization process.

The methodologies used for the paper were documentary analyses to examine the theory and practice of localism in the political context of Hong Kong and the election data analyses to study the electoral performances of localist and traditional democratic camps in the 2015 District Council and 2016 Legislative Council elections.

The paper found that firstly mainland–Hong Kong conflicts were the nurturing ground for emergence of localism in Hong Kong. Secondly, the ideology of localism in the context of Hong Kong connotes an anti-China element in the protection of Hongkongers’ identity, interests, and values. Thirdly, the growth of localist camp was rapid as evidenced in the 2015 and 2016 elections. Fourthly, localism presented both challenges and new opportunities for the pan-democratic camp in the democratization process.

The paper was the product of an original research project that examined the ideology of localism and the challenges brought by localism to the pan-democratic camp to reflect on the implications for the democratization process.

As triumphantly announced in journals and magazines, a la Fukuyama, late capitalism and its contingent logic of neoliberalism (ostensibly) reigns supreme, exploiting each site it encounters with precision. According to this fantasy of capitalism's seamless and ultimate triumph, domination is produced as inevitable, social struggle and revolution, a utopian dream. Yet, what many have seen since the 1990s is that this narrative requires military mobilizations of different kinds (i.e., “the war on terror” has become of late the reason thousands are being killed daily in Afghanistan and Iraq).