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Article
Publication date: 17 January 2024

Oleksandra Hanchukova, Natalia Velikova and Olena Motuzenko

This paper aims to explore the emerging wine market of Ukraine. Specifically, the study examines Ukrainian consumer attitudes toward local wines and provides profiles of various…

Abstract

Purpose

This paper aims to explore the emerging wine market of Ukraine. Specifically, the study examines Ukrainian consumer attitudes toward local wines and provides profiles of various groups of local wine consumers.

Design/methodology/approach

Data were collected via an online survey of Ukrainian wine consumers (N = 325). Factor and cluster analyses were performed to assess general attitudes toward local wine. Descriptive statistics and analyses of differences (t-tests and chi-square tests) were also used for further data exploration.

Findings

The findings indicate that quality perceptions, price sensitivity and reputation play a vital role in shaping local consumers’ attitudes toward Ukrainian wine. Three distinct consumer segments were identified. Local Skeptics exhibit reserved opinions about local wine. Local ambassadors show the highest level of enthusiasm and support for local wines. Local non-connoisseurs are the least involved and knowledgeable about wine; thus, their opinions about the local wine industry are not formed yet. This is the group that merits the utmost attention from wine marketers.

Originality/value

To the best of the authors’ knowledge, this paper is the first research attempt to identify different types of wine consumers based on their attitudes and perceptions toward local wines in Ukraine.

Details

International Journal of Wine Business Research, vol. 36 no. 1
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 2 November 2015

Abel Duarte Alonso

With a wine history that dates as far as the fifteenth century, and includes exports of highly valued wine products, the Canary Islands illustrates the case of a region with a…

Abstract

Purpose

With a wine history that dates as far as the fifteenth century, and includes exports of highly valued wine products, the Canary Islands illustrates the case of a region with a splendorous wine trading past. While the potential of the uniqueness of local wines still exists, little is known about consumer patterns, and perceptions of Canary Islands wines among the local consumers. The purpose of this paper is to address this area of research, focusing on the case of La Palma Island.

Design/methodology/approach

An online questionnaire was designed to investigate both local and outside consumers. A total of 378 respondents, predominantly local residents, participated in the study.

Findings

The potential of the local wines to become a valuable resource is identified in various ways. In particular, many respondent comments highlight the uniqueness of some of the local wines, including the Albillo, Malvasía, and “vino de tea”. In comparing various respondent groups to their wine perceptions and experiences with local wines, the findings also identify strengths, and areas of improvement, not only for those involved in wine production, but also for the island’s wine tourism.

Practical implications

The potential for the local designation of origin to maximise the uniqueness, historic value, and other valuable elements of the wines is highlighted. In addition, given the importance of tourism in this and other islands, opportunities exist for the local wines to be a highlight in visitors’ and local residents’ leisure pursuits, particularly through the organisation of special events, winery visitations, and the establishment of wine trails.

Originality/value

This exploratory research on La Palma Island’s consumers seeks to address a knowledge gap about a region where, albeit a very rich wine history, wine consumer research has been very limited.

Details

British Food Journal, vol. 117 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 March 2005

Mark M. Gultek, Tim H. Dodd and Raymond M. Guydosh

Restaurants represent a significant sales potential tor the wine industry and wineries attempt to develop this market in various ways. The two industries can effectively…

Abstract

Restaurants represent a significant sales potential tor the wine industry and wineries attempt to develop this market in various ways. The two industries can effectively complement each other through combining their efforts. Wine producers can benefit from direct selling to restaurants because the process of direct selling can help wineries, especially newly developing local wineries, promote their wines and establish brand recognition. This research explores restaurateurs' attitudes toward local wines based on the investigation of the wine product attributes and types of restaurants that offer better opportunities for local wines. Findings indicated that attitudes of restaurateurs have a significant impact on purchases of local wine. Independently owned restaurants were also found to provide better opportunities for local wineries.

Details

International Journal of Wine Marketing, vol. 17 no. 3
Type: Research Article
ISSN: 0954-7541

Keywords

Article
Publication date: 12 March 2018

Connie Everett, Kimberly Jensen, Christopher Boyer and David Hughes

This paper aims to identify factors influencing the likelihood of consumers trying muscadine wines and among those who have tried them, willingness to pay (WTP) for an in-state…

Abstract

Purpose

This paper aims to identify factors influencing the likelihood of consumers trying muscadine wines and among those who have tried them, willingness to pay (WTP) for an in-state produced muscadine wine.

Design/methodology/approach

The study uses a 2015 survey of wine consumers residing in Tennessee (TN). The survey presented respondents with a referendum choice experiment between a ‘base’ wine (represented by a North Carolina (NC) muscadine wine) and a TN muscadine wine. The study uses probit regressions to estimate factors influencing the probability of trying muscadine, and those influencing TN muscadine wine choice. Estimates of WTP for TN muscadine wine are derived from the model coefficients.

Findings

Older age, living in non-metro households being a weekly wine consumer, preferring red wines, and having visited a winery in the past year positively influence trying muscadines. Older age, liking muscadines and lower product price positively influence TN muscadine choice. Greater importance of wines being local and premiums paid for local foods have positive influences on trying muscadines and WTP for TN muscadine wine. A premium WTP for a TN muscadine over a NC muscadine exists among TN consumers. Among the most influential reasons why consumers chose the TN muscadine were beliefs that purchasing local wines helps local wine grape growers and local economies.

Originality/value

This study provides the muscadine wine industry with estimates of WTP for locally produced muscadines and demonstrates that attitudes toward local wines and premium paid for local foods positively influence trying muscadine wine and WTP for locally produced muscadine.

Details

International Journal of Wine Business Research, vol. 30 no. 1
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 2 November 2012

Kristen Riscinto‐Kozub and Nancy Childs

The aim of this research is to distinguish between the attitudinal and behavioral differences in consumers aware of local wineries; half of which visited the wineries (n=233) and…

1308

Abstract

Purpose

The aim of this research is to distinguish between the attitudinal and behavioral differences in consumers aware of local wineries; half of which visited the wineries (n=233) and half of which did not (n=212). Smaller wineries are dependent on wine sales at the “cellar door” meaning on‐site; therefore, the cellar door experience is a critical part of the wineries overall success. Researchers examined the non‐visitor population in an effort to identify ways in which wineries can improve their services and reputation to convert non‐visitors to visitors. A unique contribution was made in identifying barriers to converting non‐visitors to visitors as well as the non‐visitors' interest and willingness to buy local.

Design/methodology/approach

A first phase of qualitative research occurred to obtain early learning on consumer awareness, trial, repeat, barriers, and image of local wines and wineries. The second phase consisted of a quantitative survey with local wine users/visitors and aware non‐users/visitors, using a panel design and web execution.

Findings

The research factors differ in attitudes, leisure preferences and identification of barriers to determine marketing approaches that would increase winery visits. Factor analysis found strong cores for wine/winery reputation and winery experience. A key discovery to enhance the appeal of local wines was the need to emphasize and romance the hedonic aspect of wine and the winery setting as opposed to expanding knowledge of wines and winery operation. Factor analysis revealed added dimensions for non‐visitors involving travel planning, indoor recreational preference, and buying local.

Originality/value

An examination of local US winery marketing practices, and attitudes of consumers aware of the wineries, yield useful insights for crafting marketing strategies to increase first time and repeat visits to local wineries. This research adds to the limited study of the behavior of consumers aware of local wineries but not visiting the cellar door.

Details

International Journal of Wine Business Research, vol. 24 no. 4
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 7 November 2008

Natalia Kolyesnikova, Tim H. Dodd and Dale F. Duhan

The current study is an initial attempt to segment the wine market in an emerging region and examine local residents’ attitudes towards local wines.

2063

Abstract

Purpose

The current study is an initial attempt to segment the wine market in an emerging region and examine local residents’ attitudes towards local wines.

Design/methodology/approach

The study was conducted using data collected from US households through a telephone survey. Consumer attitudes towards local wines were operationalized through assessment of local wines; recommendation of local wines to others; and rating of quality of local wines. The K‐means clustering algorithm was applied to classify the respondents into clusters.

Findings

The developing wine market was segmented into four clusters: “local enthusiasts”, “local detractors”, “local advocates” and “local non‐advocates”. Socio‐demographic and wine consumption profiles for each segment are developed. Of particular interest was the difference in recommendation behavior between two of groups of consumers with similar relatively high‐quality ratings and assessments of the local wines. Despite the similarity in attitudes, local advocates are willing to recommend the regional wines to other people, whereas non‐advocates would not recommend them.

Practical implications

By better understanding how information is transferred from one person to the next will assist marketers in their efforts to establish new products or introduce new brands or regional wines.

Originality/value

The market segmentation approach taken in this study is based on local residents’ attitudes towards local wines. The study sets the starting point in investigating new markets consumer characteristics and reasons for their behavior. Of particular interest for future research is consumer recommendation behavior.

Details

International Journal of Wine Business Research, vol. 20 no. 4
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 14 August 2009

Lynnaire Sheridan, Abel Duarte Alonso and Pascal Scherrer

Many studies underline the critical relationship between local communities and rural‐based industries. However, the dynamics of the relationship between wineries and local

1209

Abstract

Purpose

Many studies underline the critical relationship between local communities and rural‐based industries. However, the dynamics of the relationship between wineries and local communities is rarely considered in research despite the importance of these links for rural communities. This paper investigates this dimension from the perspective of Canary Islands' small wine growers.

Design/methodology/approach

A total of 23 winery operations located on the islands of Tenerife and La Palma accept the invitation to participate in the form of face‐to‐face interviews.

Findings

The level of participation and contribution to the community varies between operations, with some small family operations in particular limiting their external involvement, while others see it as a necessary and/or beneficial relationship. Most wineries in the study are active in their communities, participating in local events and employing local residents. However, generational changes that threaten both the wine business and tradition, or mass tourism leading to land value increases are critical challenges to the winery‐community relationship.

Research limitations/implications

With over 200 largely small‐family wineries in the Canary Islands, it is acknowledged that the sample of wineries in this paper may not be representative of the region's wine industry.

Practical implications

The strengthening relationships between wineries and local communities for cultural events can build nostalgia for local wine production. This, in turn, appears to be vital for preserving the local wine culture and tradition by making winery ownership and work well‐regarded by the local community.

Originality/value

To date limited research has been conducted on the redeveloping Canary Islands' wine industry, particularly from winery operators' points of view.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 3 no. 3
Type: Research Article
ISSN: 1750-6204

Keywords

Article
Publication date: 21 December 2022

Swati Singh and Ralf Wagner

Wine tourism is spreading from the “old world” wine countries to Asia. The purpose of this paper is to introduce the GLOW framework capturing the tension of homogenization and…

Abstract

Purpose

Wine tourism is spreading from the “old world” wine countries to Asia. The purpose of this paper is to introduce the GLOW framework capturing the tension of homogenization and globalization of touristic experiences, the tourists' rising environmental concerns and their conflict of searching for authentic experience with new sensations.

Design/methodology/approach

In a mixed-method procedure, evidence describing the wine tourists’ perceptions and motivations is assessed using a quantitative survey and fitting a structural equation model using the PLS algorithm. Complementing evidence through qualitative interviews with Indian entrepreneurs on designing a glocalized experience is analyzed.

Findings

Spillover from international travel is the most relevant driver of wine tourism in India. However, types of wines and the experiences are adjusted to the local conditions. The winemakers are remarkably advanced in implementing environmentally sustainable production and avoiding over tourism which perfectly meets their clients’ expectations.

Research limitations/implications

Entrepreneurial creation theory as described by Alvarez and Barney (2007) is illustrated in the Asian glocalisation context giving special attention to the entrepreneur’s individual capabilities as called by Helfat and Peteraf (2015) and Liñán et al. (2020).

Practical implications

Conservation of biodiversity and the aesthetics of the local landscape are essential for the vividness of the entrepreneurial ecosystem and the attractiveness for the guests.

Social implications

Local adaptation of the touristic experience in terms of entertainment, indigenous cuisines and local specialty supports sustainable development of all the stakeholders.

Originality/value

Novelty arises from the projection of the visitors considering the wine cellar experience as an alternative to international travels in combination with analyzing how the entrepreneurs create entrepreneurial opportunities by carving out an authentic experience for their guests.

Details

Journal of Asia Business Studies, vol. 17 no. 5
Type: Research Article
ISSN: 1558-7894

Keywords

Article
Publication date: 25 October 2022

Hatice Cifci, Gizem Kandemir Altunel, Oguz Taspinar and Ibrahim Cifci

The purpose of this study is to demystify the authenticity dimensions of wine experience with the locally guided tour in the meal-sharing economy, drawing on travellers' online…

Abstract

Purpose

The purpose of this study is to demystify the authenticity dimensions of wine experience with the locally guided tour in the meal-sharing economy, drawing on travellers' online reviews at Withlocals for French locally guided wine tours.

Design/methodology/approach

The qualitative research approach was performed through the thematic analysis of 940 online reviews from Withlocals. The coding phase was completed based on a three-step coding process (i.e. open, axial and selective coding), as all reviews that were gathered were related to locally guided wine tours rather than only wine-sharing activities.

Findings

The findings of this study demonstrated four interrelated authenticity dimensions: the taste of terroir, local atmosphere, oenological knowledge and local insight. The results of this study also notably showed that all reviews were primarily positive; travellers expressed their satisfaction with wine tours at Withlocals and often mentioned their re-purchase intentions as well as advising wine tours in the meal-sharing economy.

Practical implications

Several worthy theoretical and practical implications were discussed for local tour guides to improve their tour quality more authentically. The results also demonstrate that locally guided wine tours in the meal-sharing economy were regarded as a multidimensional activity that provides a better discovery of a wine destination.

Originality/value

Despite the large volume of generic meal-sharing economy experience studies, the authenticity experience of the locally guided wine tours has been surprisingly omitted by scholars. Therefore, this study contributes to the sharing economy literature through wine experience by addressing the authenticity dimensions of the locally guided wine tours in the meal-sharing economy.

Details

International Journal of Wine Business Research, vol. 35 no. 2
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 21 March 2022

Rory Hill and Joanna Fountain

This paper aims to situate restaurant experiences and in particular the wines available on wine lists, within the wider context of wine tourism. This is done by examining the wine

Abstract

Purpose

This paper aims to situate restaurant experiences and in particular the wines available on wine lists, within the wider context of wine tourism. This is done by examining the wine lists of restaurants in two New Zealand destinations, focusing in particular on the showcasing of “local wines” and the factors behind these offerings, and outlines the potential implications for hospitality managers and a wider academic audience.

Design/methodology/approach

The population of restaurants in each destination was identified using online directories, from which a sample of wine lists, comprising 84 in Christchurch and 43 in Queenstown, was systematically analysed to identify number of wines, regional origin, price and other information. Following this, key informant interviews in restaurants in each destination explored decision-making factors in stocking local wines, including consumer base, existing networks and reputation and additional challenges and opportunities.

Findings

Restaurants in each destination offered more New Zealand than foreign wines on their lists, though significant regional differences are apparent. Queenstown restaurants offered slightly fewer imported wines and significantly more local (Central Otago) wines than Christchurch restaurants. The global awareness of Central Otago pinot noir is a factor in this wine list representation, but there are also other influences, including the greater concentration of overseas visitors (pre-pandemic) and more significant visibility and greater opportunities for wine tourism experiences within the destination.

Originality/value

This paper represents an important addition to academic research on wine marketing in the on-premise sector of emerging wine regions. This paper also highlights the potential significance of restaurant meals – including wine choices – in overall wine destination experiences and demonstrates differences in approach between restaurants in wine regions of similar size but with different reputations, international visitation and wine tourism infrastructure.

Details

International Journal of Wine Business Research, vol. 34 no. 4
Type: Research Article
ISSN: 1751-1062

Keywords

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