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Book part
Publication date: 27 November 2018

Yuliya Snihur, Llewellyn D. W. Thomas and Robert A. Burgelman

Despite increasing interest in business model innovation (BMI), there is only limited scholarship that examines how business model (BM) innovators present and explain…

Abstract

Despite increasing interest in business model innovation (BMI), there is only limited scholarship that examines how business model (BM) innovators present and explain their innovations to various stakeholders. As BMI often involves the creation of a new ecosystem, understanding how innovators can gain support of future ecosystem members is important. Based on a longitudinal case study of Salesforce, a pioneer in cloud computing, the authors show how the innovator’s skillful framing to different audiences fosters the emergence of an ecosystem around the new BM. The authors suggest that effective framing constitutes an important strategic process that enables BM innovators to shape new ecosystems due to the performative power of words.

Details

Cognition and Innovation
Type: Book
ISBN: 978-1-78769-432-3

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Book part
Publication date: 30 November 2020

Ksenia Podoynitsyna, Yuliya Snihur, Llewellyn D. W. Thomas and Denis A. Grégoire

We investigate how Salesforce’s key people used analogies and metaphors during the deployment of their (then) radical business model innovation. Our analysis shows how…

Abstract

We investigate how Salesforce’s key people used analogies and metaphors during the deployment of their (then) radical business model innovation. Our analysis shows how Salesforce’s entrepreneurial team skillfully used a mix of analogies and metaphors to communicate its innovations and differentiate the company from its competitors. We also show how business model innovators can weave together analogies and metaphors to create distinct meta-narratives that elicited strong emotions and helped construct a memorable organizational identity that galvanized stakeholders around the firm’s ecosystem appeal. We conclude by discussing the implications of our findings for business model and cognition research.

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Book part
Publication date: 27 November 2018

Abstract

Details

Cognition and Innovation
Type: Book
ISBN: 978-1-78769-432-3

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Book part
Publication date: 30 November 2020

Abstract

Details

Business Models and Cognition
Type: Book
ISBN: 978-1-83982-063-2

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Book part
Publication date: 9 December 2016

Abdullah Abonamah, Sophia Korayim and Llewellyn D. W. Thomas

This chapter presents through a case study detailed concrete experiences of the implementation of an entrepreneurship-focused MBA within the United Arab Emirates (UAE).

Abstract

Purpose

This chapter presents through a case study detailed concrete experiences of the implementation of an entrepreneurship-focused MBA within the United Arab Emirates (UAE).

Methodology/approach

Review of the UAE context, the formation of Abu Dhabi School of Management, the development of its MBA program and components, and the impact to date of the MBA program. An analysis of the challenges associated with the design and delivery of the MBA program is also presented.

Findings

Launching an entrepreneurship-specific MBA in an emerging market based upon an existing world-class entrepreneurship MBA program is feasible and desirable. Specific cultural norms and practices need to be taken into account to ensure that the program and its delivery are fit for the local country.

Originality/value

Provides insight into specific MBA program attributes that need to be customized for the UAE, including assessment, case study use, and delivery format. Furthermore, it also emphasizes the importance of having local faculty for effective program delivery and the risks of, and approaches to, using international faculty who are not based in the country of delivery.

Details

Innovation and Entrepreneurship in Education
Type: Book
ISBN: 978-1-78635-068-8

Keywords

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Book part
Publication date: 27 November 2018

Abstract

Details

Cognition and Innovation
Type: Book
ISBN: 978-1-78769-432-3

To view the access options for this content please click here
Book part
Publication date: 9 December 2016

Abstract

Details

Innovation and Entrepreneurship in Education
Type: Book
ISBN: 978-1-78635-068-8

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Book part
Publication date: 9 December 2016

Abstract

Details

Innovation and Entrepreneurship in Education
Type: Book
ISBN: 978-1-78635-068-8

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Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination…

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Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Details

Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

Keywords

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Book part
Publication date: 4 December 2006

Martin Schuler

Abstract

Details

Designing the New European Union
Type: Book
ISBN: 978-1-84950-863-6

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