Search results

The purpose of this paper is to focus on one product category, organic wine, to provide a possible explanation for consumers' purchase behaviors regarding organic wine. Specifically, the authors consider the role of environmental protection and hedonistic values and their impact on organic wine purchases.

Hypotheses are proposed to examine relationships between environmental and hedonic values in organic wine purchasing. Online survey data were collected from 321 wine drinkers in the USA. Partial least‐squared analysis was used to test hypothesized paths between latent variables.

In total, ten of the 13 proposed linkages were supported by the data. Values reflecting the need for environmental protection and for living a hedonistic life were found to lead to belief systems that influence the purchase of organic wines.

The results demonstrate that hedonistic and environmental protection values and beliefs can partially explain the propensity to purchase organic wines. The study is limited in that only two values were investigated.

The results indicate several marketing implications for professionals around communication, promotion, and point‐of‐sale information for organic wine.

This is the first study to integrate environmental and hedonistic values to explain the purchase of organic wines.

This article reviews the overall issue of sweatshop labour practices, with a particular focus on the apparel industry. Although sweatshop labour exists in the United States, the media focus in recent years has centred mainly on overseas manufacture. This article will review individual companies and the practices of which they have been accused. The issue of labour compensation will also be explored, as low wages is the target reason for many apparel manufacturers to source their production overseas. Appendices to this article include Foreign Labour Statistics, outlining foreign labour compensation as compared to that of the United States. This article will also review the focus of the White House Industry Partnership and United Students Against Sweatshops. Lastly, there is a detailed recommendation for suggested required information on all apparel products labelling, which would summarise the manufacturer's quality of labour practices on the garment label; thus providing the consumer with immediate information on the environment under which the item was manufactured.

The purpose of this paper is to analyse the effect of attitudes and socio-demographics on wine consumers’ real purchase behaviour for organic wine.

This study is based on GfK household panel data, a real market data source of high population coverage. A two-part fractional model was applied as two distinct categories of wine buyers were observed. The first part of the two-part fractional model consisted of a standard binary choice model and defined the likelihood of belonging to the group of organic wine buyers. The second part of the model only took organic wine buyers into account and described their purchase intensity.

Preferences for organic products and sustainability concerns (e.g. environmental and social concerns) drive organic wine purchases. Proving a causal relation between attitudes and purchase behaviour gives evidence that stated preferences are a reliable indicator to predict consumer behaviour. However, the weak relation between attitudes and behaviour confirms the existence of an attitude-behaviour gap.

Quality benefits of organic wine production need to be communicated to attract new customers. Stronger focus should be put on sustainability issues with the aim of encouraging organic customers to also increase their expenditures for organic wine.

The influence of sustainability concerns on purchase behaviour is still controversial and no study, so far, has analysed real purchase data for organic wine. The results provide new insights on why attitudes do not fully transform into purchase behaviour.

This article presents four basic innovation leadership styles: charismatic, instrumental, strategic and interactive innovation leadership. The leadership styles and their characteristsics relate to process and product innovations in construction projects. A theoretical framework – which synthesizes these relations – enables explorative research into the effects of leadership on organizational innovativeness. Four case studies, observing the same manager in four comparable projects, explore the effects of each leadership style on a construction project’s innovativeness in ecological terms. On an analytical level the case study explorations indicate that a manager’s consistent performance of a leadership style stimulates the project’s ecological innovativeness when the manager also injects the project with ecological information, knowledge and competence. It also indicates that a manager’s consistent performance of a leadership style, without an injection of information, knowledge and competence in the project, does not stimulate the project’s ecological innovativeness.

The purpose of this research study is to identify differentiation factors Burgundian wineries use to distinguish their brand, and to determine whether these methods align or conflict with luxury marketing differentiation attributes.

A qualitative methodology of 23 in-depth interviews with various sized wineries, as well as Burgundy market experts, was used. In addition, document analysis of websites and marketing materials was carried out along with a comprehensive review of the luxury marketing literature.

Results show that Burgundian wineries have adopted some, but not all, of the luxury marketing differentiation attributes. Furthermore, there are a series of core tensions in the industry, including disagreement on using luxury marketing strategies. These findings contribute to the theory base in luxury wine marketing by illustrating how general luxury marketing attributes are used for wine brand differentiation.

This research is the first of its kind to investigate luxury marketing differentiation practices of Burgundy wineries. The results are relevant for new wineries in Burgundy, as well as those in different regions of the world who desire to emulate, and perhaps come close to achieving, some of the luxury price points that certain Burgundy wine producers achieve. The information is also useful to assist related industries, such as food and spirits, which struggle in implementing luxury marketing strategies.

This paper sets out to document a review of environmental collaborations in the Australian building and construction industry and to identify a number of motivations that appear to drive particular environmental groups and building and construction companies to collaborate on specific projects.

The research involves a series of in‐depth interviews with individuals from building and construction companies and from environmental groups, and utilises a number of theoretical perspectives to explain the various perspectives being adopted by the interviewees.

The results indicate that corporate managers seek to collaborate with environmental groups as a result of pressures exerted by particular stakeholder groups, particularly government, and by the desire to be aligned with an organisation that has “green credentials” – something that is valuable in enhancing the reputation and legitimacy of the company and the related building project. There was also a related financial motivation for collaborating. The representatives from the environmental groups indicated that motivations for collaboration included developing a project that could be used as a vehicle for “educating” the public, generating positive environmental outcomes, complying with the expectations of their constituents, and setting an example for other building and construction companies to follow.

Little research has been done in the area of environmental collaborations. In this study, environmental collaborations were considered as a vehicle for both the environmental groups and the companies to further meet their organisational objectives and were generally considered as successful initiatives from each organisation's perspective.

Global product development requires complex international inter‐firm coordination between suppliers and manufacturers. Prior research on the impact of opportunities and risks of supplier‐manufacturer partnership in the context of global product development is relatively limited. The purpose of this article is to explore the rich interactions among global supplier‐manufacturer relationships.

Based on the extensive review of global product development practices, an integrative framework of the global supplier‐manufacturer partnership is presented.

Effective inter‐firm practices require firstly, global inter‐firm interaction practices that balance opportunities and risks; and secondly, specific process and product outcome measures.

This research model needs further empirical validation.

Managers may identify opportunities and risks associated with supplier‐manufacturer partnership and translate them into meaningful inter‐firm practices for global competitive advantages.

The research framework articulates the interrelationships that exist among global inter‐firm product development processes. Practicing managers may find useful insights in making their global new product launching decisions.